13 February 2026, Mumbai
In a strategic move to capture high-intent vacation and resident spending, women’s western wear major Latin Quarters has inaugurated its newest exclusive brand outlet (EBO) at Mall De Goa. This opening marks a critical expansion into the coastal state’s premier retail destination, where the brand is positioning its ‘Resort 2026’ and premium workday collections. By securing a footprint in Porvorim, Ikon Retail - the parent entity - is leveraging the ‘premiumization’ trend Shoppers Stop and Pantaloons. currently sweeping the Indian retail sector, which is projected to see nearly 20 Grade A malls become operational by year-end.
Navigating the Bharat and tourist consumption nexus
The Goa launch is part of a broader roadmap to hit a Rs 200 crore revenue run rate by the end of FY26. While metros remain stable, Latin Quarters is doubling down on high-growth regional hubs that offer a mix of local aspirational buyers and seasonal tourist traffic. Market data indicates, premium western wear in India is growing at a 12 per cent CAGR, driven by an increasing shift from unorganized to branded apparel. Our focus on operational excellence ensures that our store environment mirrors the global design sensibilities of our New York-based studio, states the retail leadership team. This focus on "visual merchandising as an experience" is a direct response to rising competition from international fast-fashion giants.
Strategic resilience and inventory optimization
Despite global supply chain volatility affecting raw material costs, Latin Quarters has maintained a robust presence across 400+ points of sale nationwide. The brand’s agility lies in its diversified distribution mix, balancing 21+ exclusive stores with high-velocity placements in Shoppers Stop and Pantaloons. By utilizing a hub-and-spoke logistics model, the company has managed to maintain a healthy inventory turnover ratio even as it expands into geographically distinct markets like Goa. Combined with a recent push into East Asian and Middle Eastern markets, this operational rigor signals a transition from a domestic player to a globally-scaled lifestyle entity.
Founded in 2006 by Rahul Bhalla, Latin Quarters is a premier women’s western wear brand known for sophisticated silhouettes and global design aesthetics. Headquartered in India with a design studio in New York, the brand targets the modern professional woman. Currently eyeing a Rs 200 crore turnover, it continues aggressive EBO expansion across Tier-I and Tier-II cities.
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