09 December 2022, Mumbai
TASVA, the men’s Indianwear brand from Aditya Birla Fashion and Retail Limited and India’s ace designer Tarun Tahiliani opens doors to a new store at Fort, the city’s popular commercial district and heritage area that is now a well known shopping hub. This launch celebrates TASVA’s 25th store across the country since its inception in December 2021, making it a special milestone moment for the brand. The new launch marks 25 stores for the brand and a strong retail footprint since it’s inception in December 2021.
Tarun Tahiliani, Chief Design Officer, Indivinity Clothing said, “The city’s most loved & culturally rich area, Fort, is the perfect setting for TASVA’s 25th store and to bring modern sensibilities, rooted in tradition, to yet another destination. This also marks the completion of a year for Tasva, a full circle in many ways- starting from the culture steeped streets of Benaras and now to the hub of art & fashion in Mumbai.
Sandeep Pal, CEO, TASVA stated, “TASVA’s 25th store is a special milestone for the brand. The rapid offline expansion showcases our belief in the evolving consumer mindset and our endeavour to rethink the Indian male celebratory experience.”. We’re excited to be back in Mumbai to celebrate this occasion and upcoming 1st anniversary for the brand.
From the Ghats of Benaras to maximum city, TASVA, the men’s Indianwear brand from Aditya Birla Fashion and Retail Limited and India’s ace designer Tarun Tahiliani opens doors to its 25th store in the country at Fort, Mumbai.
Designed to reflect TASVA’s brand philosophy, the store combines luxurious materials like wood, brass and aged Rajasthani architraves as a portal to a new world of Indian apparel.
TASVA’s 25th store at Fort, Mumbai, is spead across a sprawling 4,000sqft. Featuring a grand façade and elegant interiors, the store showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, all expertly crafted with impeccable attention to detail and design, TASVA celebrates traditional crafts in a contemporary approach with fabrics ranging from silks to cotton to brocades & velvets.
Celebrating its journey from Benaras to Bombay, the store launch brought alive the ‘Great Indian Wedding’ experience in Tasva’s characteristic fresh take- `Naya Nazariya, for the guests! The evening saw the presence of numerous VIPs from the city as they raised a toast to the momentous occasion and welcomed TASVA’s unique rendition of a grand wedding procession with Tarun Tahiliani Chief Design Officer, Tasva and Sandeep Pal, CEO, TASVA.
