Fashion brand Styched makes its international debut with a collection in UAE


An India-based fashion brand Styched has forayed into the international market with the launch its new collection, ‘The Styched Collective’ in the UAE market. Currently available on the brand’s dedicated D2C website and leading platforms like Amazon and Noon, the collection is scheduled to be expanded to other marketplaces.
Pioneering a zero-waste, sustainable approach to fashion, Styched boasts patented production-on-demand technology, eliminating the need for extensive inventories and warehouses. Durga Dash, Co-founder highlights their revolutionary model, which minimises environmental impact while ensuring meticulous craftsmanship for each garment.
Partnering with esteemed entities like the Dubai Chamber of Commerce and leveraging influencer collaborations, Styched aims to promote sustainable fashion practices and foster positive change in the region. Dash emphasises their innovative retail approach, hinting at the forthcoming launch of physical stores and hybrid shopping experiences in the UAE.
Looking ahead, Styched plans to expand into offline retail and other GCC countries, beginning with Saudi Arabia. Their diverse offerings, spanning Western casualwear, athleisure, and footwear, cater to the region's varied demographics. Notably, Styched offers unparalleled customisation options, allowing customers to tailor garments to their preferences.
In a burgeoning market projected to reach $5 billion by 2027, Styched fills a vital niche for affordable yet stylish fashion with a personal touch. Embracing sustainability and community-building, the brand aims to cultivate a vibrant network of fashion enthusiasts and influencers aligned with their eco-conscious vision.

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