10 February 2023, Mumbai

India Beach Fashion Week (IBFW) will be held in Goa, February 13 to 14, 2023.

This is India’s first island week and fashion festival and it targets young and bold fashion enthusiasts and entrepreneurs, designers, content creators and artists, fresh graduates and early innovators. The hope is that their vision and outlook, design aesthetics and technology can help build India’s biggest creative ecosystem with consumers and brand custodians who stand up for green space energy and a circular usage economy.

Vikram Phadnis will make his debut in resort wear. Goa, with its lush tropical forests, a vast expanse of emerald green paddy fields and meticulously restored colonial-style Portuguese villas, was selected as a picture-perfect setting for IBFW. Open-air ramps, including India’s longest ramp and the first one facing the sea, make it a one-of-its-kind fashion festival. There will be designated festival areas and brand engagement booths, makeover zones and experience zones with store installations and villa blocks within the main show area and even an after-party conclave zone.

Pop-up companies will also be setting up a flea market. The resort itself has a gym, spa, beauty parlor, and restaurant, besides a swimming pooland a personal jetty with yacht park space.

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 03 February 2023, Mumbai

Lakme Fashion Week (March 9 to March 12, 2023, Mumbai) will present GenNext designers. The event will be held in partnership with Fashion Design Council of India.

Four designers — HiralJajal, Kunaal Kyhaan,Anugrah Chandra and Rudraksh Dwivedi — have emerged as the winners of GenNext, a talent discovery program. These designers will present their collections and translate their creative storytelling through fashion and beauty with Lakme’s trend-setting products in synchronicity with their themes.

The GenNext program which began in 2006 identifies, mentors, and recognises young designers season on season, giving them the opportunity to showcase their work on a global platform like Lakme Fashion Week. For more than a decade, the GenNext program has been responsible for introducing more than 250 designers, several of whom have gone on to make a mark in the Indian and international fashion industry.

Lakme Fashion Week provides new talent a platform to showcase its work as well as interact with different stakeholders within the industry. Lakme Fashion Week which was held from October 12 to 16, 2022, Mumbai, included a number of design contests and sustainable fashion initiatives as well as runway shows.

The second edition of Lakme Fashion Week will be held in New Delhi from October 11 to 15, 2023.

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Ten year old HRX is targeting a revenue total of Rs 1,000 crores in the 2023 financial year.

Hrithik Roshan’s fitness wear brand continues to expand and promote healthy living through exercise. The brand has reached a revenue total of Rs 920 crores and is confident that the growth trajectory will continue.

As far as India is concerned, the idea is to touch 1.5 billion lives across categories. HRX retails with an omni-channel model and is increasing the tech features in its offline offering. HRX is also looking beyond India and increasing its focus on expanding in the Middle East. The brand does sportswear and gear in clothing, but not for professional athletes. Since getting into a physically demanding activity is not easy and comes with a lot of baggage and demand for motivation, HRX minimises those entry barriers for customers by offering smart wearables, bicycles and accessories.

For marketing, HRX relies heavily on user generated content by building a community around fitness online.One product category which HRX plans to increase its market share in is fragrances. The brand has partnered with Baccarose to launch its HRX fragrance category, which it is currently promoting while targeting fitness enthusiasts.

FM Logistic will run Benetton’s omnichannel warehousing operations.

United Colors of Benetton is a fashion brand. FM Logistic is a French 3PL service provider. FM has a multi-client facility in Haryana, which is spread across seven lakh square feet.

With this partnership, FM Logistic will deploy plug-and-play comprehensive supply chain and IT solutions for Benetton’s overall operations. Additionally, Benetton will be provided with value-added services like labelling, repackaging and manage returns and refurbishments.

Benetton is building a robust supply chain towards the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising the user experience, satisfaction, and loyalty standards across all touch points.

Benetton sees FM as a key partner on the logistics and supply chain leg of the consumer journey. And FM hopes to support Benetton’s growth in India by deploying FM’s sectoral expertise, solutions and technology. In this way both partners hope to offer a large range of products to their end consumers across various distribution channels from one integrated, state-of-the-art and sustainable order fulfilment setup.

Benetton is one of the best-known fashion companies in the world with a network of about 5000 stores. The group has a consolidated identity comprising color, authentic fashion, quality at democratic prices and passion for its work. The brand celebrates more than 25 years in India.

01 February 2023, Mumbai

Welspun has signed a brand licensing agreement with Walt Disney.

The license will give Welspun the rights to design, develop, manufacture and distribute a complete range of home textiles products leveraging Disney’s vast franchises and characters across Disney, Pixar, Marvel and Lucas brands. With this agreement Welspun hopes to leverage its innovation and sustainability leadership to create inspiring home solutions for consumers.

With this collaboration Welspun aims at further enhancing consumer living spaces with market leading solutions and experiences for all retail channels and consumers across Europe, the Middle East, and Africa. Welspun has seen tremendous success in North American markets from its brand licensing business.

Welspun India is one of the largest home textile manufacturers in the world. The company offers a wide spectrum of home and technical textile products and flooring solutions and has been a strategic partner to global retailers for over 35 years with its farm to shelf capabilities and innovative solutions. The home textile’s pan India footprint has crossed 10,000 outlets and 500 towns. The company manufactures a range of home textile products ranging from towels, bathrobes, bath rugs and carpets, mats, area rugs, carpets, bedsheets, utility bedding and fashion bedding.

Welspun aims at being carbon and water neutral by 2030. The company is also engaged in the generation of power.

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Men’swear design house Arjun Kilachand has opened an immersive and experiential store in Mumbai.

Each corner of the store mirrors the designer’s luxurious creations.The store seamlessly combines Indian heritage with contemporary sensibilities. The store’s exterior and interiors are painted to sandy colour to match Arjun Kilachand’s distinctive style vocabulary. The use of joint-free in-situ flooring and wall texture gives the room a sense of unity and continuity. In order to maintain a neutral colour scheme throughout, the design ethos consists of a blend of earthy materials like stone, jute, copper, walnut wood, and glass. Each rack, mirror, piece of furniture, and light has been designed specifically for the brand, making each one unique.

The store exemplifies contemporary minimalism and lets the creations be the storytelling subjects, adhering to the core ethos of understated elegance. The flowing rack that meanders throughout the retail space was inspired by the principle of fluidity – an embodiment of the designer’s sartorial flair and symbolism.

The metal finishes were deliberately corroded to put the spotlight on the handcrafted Indian and western ensembles. The interesting pieces of furniture and cladding are a representation of the brand. An entire area of the store has been clad in jute pillows inspired by Indian jute textile work.

 18 January 2023, Mumbai

Iconic Fashion plans on opening 50 stores by the end of the next financial year across Tier I and Tier II cities.

The brand is targeting India’s northern and western states which will be followed by the southern and eastern parts of the country. Punjab in particular has been one of the highest contributors in its revenue stream. Recently the brand had launched a 22,000 sqft store in Surat, selling a range of premium brands. Prior to that, it had launched a 6000 sqft outlet in Punjab that was designed based on the demographics of the city and houses many premium brands. Right now it has stores in cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Udaipur and many more.

The journey of Iconic began in 2013 with an ambitious goal to make fashion accessible. Backed by grassroots understanding of the retail industry in India, Iconic brings some of the choicest brands under a single roof that cater to the needs of the affluent consumer whilst maintaining the value and pride of the international brands that are on board. Iconic has a growing portfolio of domestic and international brands through dedicated retail outlets at premium locations across India.

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