10 June 2022, Mumbai:

To cater to the growing demand from the textile and clothing industry, Birla Cellulose’s premier fashion ingredient brand ‘Liva’ has opened a new state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat.

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Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group says, the studio serves as a one-stop customer experience centre for man-made cellulose fibers from sourcing support, technical assistance, product innovations and marketing solutions.

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Located on the Canal Road, the studio displays a collection of over 2,500 Viscose, Liva Eco, Liva Reviva Birla Modal, Excel and Spun Shade based fabric innovations from over 150 LAPF partners.

The fabrics would be available in a wide range including woven, knitted, greige and finished fabrics. The studio will provide all detail including technical specifications to access the products on display.

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09 June 2022, Mumbai:

British brand Clarke & Clarke has launched a new collection of summer fabrics at Maishaa in India. The fabrics in the collection range from florals, geometrical, ikat motifs to playful patterns, etc. Offering an opportunity to mix and match, the collections are available in varieties like 100 per cent cotton, linen and blends.

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The fabrics blend several transitional designs with 82 color combinations including muted shades of ivory, silver, and charcoal.

The bohemia range includes oversized floral trails, sophisticated geometrics and stylized all-over leaf motifs. The range offers four decorative print designs and detailed patterns in playful colors.

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The co-ordinates offer trendy shades in 100 percent cotton. It is an exhaustive range of playful and quirky prints, patterns, and hues. Cleverly designed to co-ordinate, the range features subtle, eye-catching patterns in a wide range of trend-driven shades. It also includes small-scale designs like ikat motifs, simple florals, chevrons, and enduring geometric.

The Palmero range features digitally printed watercolor designs, abstract florals, painterly textures, and gentle geometrics onto 100 percent brushed cotton. The range features nature-inspired patterns of leafy botanicals and statement tropical designs.

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07 June 2022, Mumbai:

Reebok India has appointed Manoj Juneja new chief operating officer (COO). As per a Indian Television report, Juneja has over 23 years of experience in strategic roles in retail, digital channel sales, marketing, and has led successful brands for over nine years. He is an expert in strategic planning, digital strategy, leading big teams, channel sales and retail operations and marketing.

Previously he was associated with Timex Group India as vice president sales and marketing and the adidas Group for over 13 years as Senior Director, Sales and E-commerce. He was also associated with LG Electronics India. In his current role with Reebok, Juneja will oversee wholesale, e-commerce, and Reebok branded retail stores in India. Reebok is sold in India and other SouthEast Asian countries by Aditya Birla Fashion and Retail (ABFRL) which acquired the US-based brand management company Authentic Brands Group (ABG) in 2019.

08 June 2022, Mumbai:

DesignerRina Dhaka has protested against the use of leather in the fashion industry by joining a campaign by the Ethical Treatment of Animals’ India branch.

The video campaign has been shot by Deepak Aryaand shows how animals including pigs, goats, sheep, ostriches, snakes, crocodiles, and dogs are treated and ultimately killed for the leather industry.

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The video was shared by both Dhaka and PETA on their respective Facebook and Instagram pages for World Environment Day which is celebrated annually on June 5.

In the video, Dhaka states that leather is the most polluting material in fashion.

Dhaka has pledged to go leather-free along with 32 other Indian designers after PETA India and Lakme Fashion Week asked them to do so for the environment.

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Monica Chopra, Senior Media and Celebrity Projects Coordinator, PETA India says, PETA India has teamed up with Dhaka to encourage everyone to embrace innovative vegan fabrics.as behind every leather bag, shoe, and coat is a sensitive animal who suffered a painful death.

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03 June 2022, Mumbai:

Ecommerce platform Myntra has bagged the rights for master distribution and management of global women's fashion brand bebe in India.

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Myntra will assist the fashion brand in wholesale distribution through a network of third-party franchise partners and distributors. Bebe aims to set up five brand outlets and ten shops in shops over the year across 3 cities, it shared.

With this, Myntra has further strengthened its international licensed brands portfolio.

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The retailer had earlier partnered with fashion and lifestyle brands such as Mango, Nautica, H & M, and Slazenger and assists them in distributing their products in India.

Through its partnership with Myntra, bebe aims to cater to the mass premium segment with an extensive range of apparel across categories. The fashion brand will particularly target women in metros and tier 1 cities and establish a strong customer base.

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02 June 2022, Mumbai:

The consolidated net profit of Campus Active wear grew by over three-fold to Rs 39.60 crore during the fourth quarter ended March 2022. The shoemaker, which was listed on BSE earlier this month, had posted a net profit of Rs 10.01 crore in the January-March quarter a year ago.

The brand’s revenues from operations rose by 28.07 per cent to Rs 352.33 crore against Rs 275.10 crore in the year-ago period.

The company's total expenses grew by 31.05 per cent to Rs 295.30 croret in Q4 FY22 compared to Rs 225.32 crore in Q4 FY21.

For the entire fiscal ended March 2022, Campus Active wear's net profit was up over four-fold to Rs 124.41 crore. It had reported a net profit of Rs 26.86 crore in the previous fiscal.

Its revenue from operations was Rs 1,194.18 crore in 2021-22. This is 67.89 per cent higher than Rs 711.28 crore in FY21.