05 May 2022, Mumbai:

Traditional Swiss company Victorinox has opened a new brand store at the Palladium Mall, High Street Phoenix in Mumbai.

Victorinox, the manufacturer of the iconic Swiss Army Knife, is further expanding its footprint.

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With its own retail stores and those run by franchise partners, the company enables customers worldwide to dive into the fascinating world of Victorinox.

After the opening of stores in Vienna, Prague, and Lyon in 2020, 2021and 2022 respectively, Mumbai was on the agenda for April 2022.

Victorinox products are now available in more than 120 countries worldwide and the Victorinox brand world can be experienced in stop-in shops and in more than 50 of our own retail stores.

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The new store is located at the Palladium Shopping Mall, in the heart of South Mumbai, with many premium boutiques of well-known brands, notable offices, restaurants, and hotels.

The store offers a long facade in two directions with one inviting entrance, while the broad Victorinox product range is presented across clearly arranged seventy-nine square meters.

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04 May 2022, Mumbai:

Abhinav Mishra has launched his debut bridal couture collection. The collection spans bridal outfits in different shades of red.

The line comprises raditional silhouettes including gold etched lehengas, intricate blouses with motifs, and tulle odhanis worn by brides for their special day.

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Mishra says the collection has been handcrafted in alignment with the heritage and culture of Indian weddings.

It uses elegant techniques like traditional Zari where the thread is woven into fabrics to make intricate patterns and elaborate designs, authentic Rajasthani Tikdi, hand-embroidered Dabka, traditional Nakshi embroidery, and the twisted stitch Marodi along with Gota work as well as the signature Sheesha that the brand is known for.

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Mishra says mirror work has been a big part of his collections since the beginning. He also uses handcrafts in different ways in all collections.

For instance, the technique has been used to create de-constructed motifs with gota and silk threads, and even with prints.

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29 April 2022, Mumbai:

Strengthening its celebrity brand portfolio, fashion e-commerce major Myntra has added actor Samantha Ruth Prabhu’s brand ‘Saaki’ on its platform.

Saaki offers women’s wear and kidswear in over 200 options that include kurtas, kurta sets, dresses, and trousers.

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The brand has always catered to the needs of its community and will continue to do so. The partnership with Myntra will enable Saki to build a deeper brand communication with fashion-conscious consumers, says Sushruti Krishna, Founder, Saaki.

Saaki was launched in 2020 by Prabhu and Sushruthi Krishna.

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It caters largely to the modern Indian women in the age group of 23-40 years.

The brand’s design aesthetics are rooted in Indian sensibilities of craftsmanship with functionality, timelessness, and quality at its core.

It offers a wide range of contemporary ethnic and fusion wear women’s clothing inspired by the traditional Indian heritage from different parts of India with a refined modern touch.

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02 May 2022, Mumbai:

Retailers Association of India (RAI) and Trust for Retailers & Retail Associates of India (TRRAIN) have teamed up to implement new diversity, equity, and inclusion policies with RAI-registered retailers.

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The two associations will collaborate on the identification and mapping of job roles at different levels within the industry, appropriate to the type of disability.

They will also encourage retailers to employ more TRRAIN certified Persons with Disability (PwD) candidates at entry and other level jobs over the next five years.

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Since 80 percent of retail jobs are customer-facing, employing PwDs will help create more awareness at a large level, says BS Nagesh, Founder, TRRAIN.

Kumar Rajagopalan, CEO, of RAI, adds, that the initiative will not only provide PwDs an opportunity to support themselves and their families but also contribute to the progress of retail as an industry.

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CREDITS: Knowledge & News Network report

04 May 2022, Mumbai:

Husband and wife designer duo, Shane and Falguni Peacock will return to New York Fashion Week in Spring 2023.

The couple’s brand, Falguni Shane Peacock has participated in 10 seasons of New York Fashion Week till Fall/Winter 2015.

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They launched their Indian label in 2016 and ever since become one of the top Indian designers in the business.

As they built their Indian business they also continued to create Western-style clothes.

Currently, they have several collections spanning men’s, Indian bridal couture, western couture, athleisure, and women’s advanced contemporary.

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They’ve also launched a limited-edition collection of hand-knotted rugs and plan to launch beauty and accessories in the future.

Since 2016, the brand has also opened six stores and plans to open four more stores this year. Currently, it has an office in New York and plans to expand operations in the city.

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30 April 2022, Mumbai:

The Souled Store has launched its new store at the Infiniti Mall in Malad, Mumbai.

*This is the brand’s fifth store in Mumbai.

It had earlier opened stores in Colaba, Bandra, Lower Parel, and Thane.

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The store will house casual wear from the brand including exclusive merchandise from partner brands such as Netflix, Marvel, Disney, Warner Bros., IPL, Viacom18, and more.

The Souled Store claims to have a customer base of over 3 million along with 150 plus licenses.

The brand has plans to open 50 stores over the next 3 years.

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The Souled Store is known for creating and curating stunning designs and printing them on all sorts of equally stunning products- from t-shirts to phone covers to backpacks to boxers to mugs to socks to badges to pins to hoodies, etc.

Its funky products are designed and printed specifically to spread happiness amongst consumers.

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CREDITS: As per a Fashion Network report.

28 April 2022, Mumbai:

Myntra has launched Freesoul, a contemporary fashion brand from the historic Vicenza region of Northern Italy.

Known for its exquisitely crafted apparel, Freesoul is revered by high-end denim lovers globally.

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The brand launches limitless collections that are both modern and classy, with an attention to detail that appears both sophisticated and expressive at the same time.

Founded in 1994, Freesoul is a high-fashion brand that offers denim, athleisure, sportswear, and tailored garments, all influenced by the company’s multicultural background in art, innovation, travel, and design.

The brand’s association with Myntra will enable it to reach and engage with its diverse target audience in India and amplify its presence in the country.

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Sharon Pais, Chief Business Officer, Myntra, says, our first-of-its-kind association with Freesoul strengthens Myntra’s denim portfolio, which houses one of the largest collections of international brands in the segment.

James Carnes, Chief Marketing Officer, Freesoul adds, that the partnership with Myntra provides direct and seamless access to one of the most digital-savvy markets.

The platform will enable us to effectively engage with trend-first audiences, and enhance our offerings to accommodate their evolving styles.”

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