Myntra recorded 51 per cent growth in traffic during the 13th edition of flagship End of Reason Sale (EORS) as the e-commerce company sold over 11 million items catering to more than 5 million orders. Myntra held the winter edition of EORS from December 20 to 24. The five-day event was attended by over 3.2 million shoppers and processed a record-breaking 19000 plus items per minute at peak.
Kids, beauty and personal care, home decor witnessed the highest growth at over 150 per cent year-on-year growth. Women's western wear, men's jeans and streetwear, women's ethnic, men's casual, and sports footwear were some of the most popular categories among shoppers. Among metros, Delhi, Bengaluru, Mumbai, Hyderabad, Pune topped the with hightest sale, while Lucknow, Patna, Jaipur, Dehradun, Ernakulam, Nashik topped the list of Tier II and III cities.
The year-end event also solidified Myntra’s partnership with brands as they left no stone unturned to reinvent themselves to provide the best shopping experience to customers, said Amar Nagaram, CEO, Myntra.
