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Fashion 2022-03-10

Masaba Gupta: Semi-autobiographical drama, season-ii on Netflix

10 March 2022, Mumbai:

House of Masaba

The company that sells apparel, non-apparel, beauty and personal care and accessories business under brand ‘Masaba’ owned by designer Masaba Gupta.

One of the creations of fashion designer Masaba’s Gupta from her brand House of Masaba has been donned by actress Ashley Park in the second season of the Netflix series ‘Emily in Paris.’

Playing the character of Mindy Chen, Park donned Gupta Red Tribal Mask Maxi Jacket in the shoe.

ALSO READ: ABFRL to invest House of Masaba Lifestyle

*Designer Masaba Gupta has released the promotional materials for the upcoming second season of her semi-autobiographical Netflix series ‘Masaba Masaba’ as she gears up to launch the series this summer.

Gupta took the occasion of International Women’s day to release the first look at the promotional materials for her upcoming return to Netflix on Instagram.

Gupta, who runs apparel and lifestyle brand House of Masaba, will star in the Netflix series alongside her mother Neena Gupta, who is an actress by profession.

The first series of Netflix Original series Masaba Masaba, which was directed by Sonam Nair, launched on August 28, 2021 and covered Gupta’s early years in the fashion industry.

Season two will cover her brand’s rise to prominence. “Season two is about world domination,” wrote Gupta on Instagram as she announced that the series will air “soon”.

RELATED ARTICLE Masaba Gupta launches sleepwear for Nykd

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CREDITS: Fashion Network.

Fashion 2022-03-10

Masaba Gupta: Semi-autobiographical drama, season-ii on Netflix

Adidas replace its China chief

10 March 2022, Mumbai:

Adidas announces new China chief as it looks to revive sales.

Adidas (ADSGn.DE) has replaced its China chief, it said on Tuesday, as the German sportwear brand looks to revive sales in the world's second largest economy.

ALSO READ: adidas delivers strong results in 2021

The company has appointed Adrian Siu to take over from Jason Thomas, who became Adidas Greater China's managing director in 2019, it said.

Siu has held multiple roles with Adidas in Hong Kong and Shanghai and also served as the chief executive of Chinese fashion label Cosmo Lady.

Thomas will assume the role of senior vice president, global franchise, Adidas added.

RELATED ARTICLE Adidas: Palak Kohli new brand ambassador

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CREDITS: Reuters.

Fashion 2022-03-10

Paris Fashion Week 2022: “La Vie en Rose” for Valentino

09 March 2022, Mumbai:

It was “La Vie en Rose” for Valentino, who headlined Sunday’s segment of Paris Fashion Week with a daring yet triumphant pink collection.

Meanwhile, VIP guests including Lewis Hamilton and Zendaya had to negotiate A-list arrivals without their luxury wheels, during a car-free day in the capital’s centre.

ALSO READ: Paris fashion week men's 2022

All-encompassing pink decor sprawled across Le Carreau du Temple in Le Marais, bathed peach in sections by the Parisian spring sun.

This was a Valentino collection like no other – where most of the exhaustive, often-minimalist, 81 looks were delivered in shocking pink.

Valentino got “pretty in pink” with its bold new autumn/winter 2022 ready-to-wear collection, unveiled at Paris Fashion Week on March 6.

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CREDITS: STYLE.

Fashion 2022-03-09

Paris Fashion Week 2022: “La Vie en Rose” for Valentino

ICRA: Footwear industry revenues to keep growing till 2023

07 March 2022, Mumbai:

The revenues of India's footwear industry are expected to grow by 10 percent year on year to reach the pre-pandemic levels in FY23.

However, the performance of domestic footwear players is likely to remain muted in FY22 with the spread of Omicron variant shaving e up to 10 percent of the revenue in Q4FY22 compared to last fiscal, says rating agency ICRA.

According to ICRA, the financial position of large, listed footwear players is expected to remain strong with healthy on-balance sheet liquidity and low financial leverage.

ALSO READ ICRA report: Sees textile spinning sector to post robust growth revenue in FY22

The credit metrics are expected to remain strong with interest coverage and total Debt/OPBDITA of '6.5x and 1.7x' respectively in FY22 compared to '4.2x and 2.4x' respectively in FY21 and would improve further in FY23.

Besides, the rating agency said that the prices of major raw materials -- Polyvinyl Chloride (PVC) and Ethylene-vinyl acetate (EVA) -- have increased substantially in the last year the impact of which was offset through price hikes to an extent.

The extent of concessions would markedly be lower in the current fiscal, indicating limited headroom for further reduction in the fixed cost, adds Gaurav Singla, Assistant Vice President, ICRA.

The industry’s operating margin is expected to return to pre-COVID levels by Q2FY23 with improved scale, adds Singla.

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Fashion 2022-03-07

ICRA: Footwear industry revenues to keep growing till 2023

JJ Valaya launches new luxury brand with sustainable collection

09 March 2022, Mumbai:

Luxury occasion wears brand JJ Valaya has launched a-new bridge-to-luxury brand, JJV.

The new brand was launched with an eco-conscious collection made from Tencel luxe filament yarn.

Revolving around the spirit of travel, JJV is inspired by the unique life and travels of Maharaja Jagatjit Singh of Kapurthala.

ALSO READ: Collaboration essential for Dutch Agreement on Sustainable Garments and Textile

Its new bridge-to-luxury range of fashion for women and men is an environment-friendly initiative using the finest fabrics from Tencel Luxe in support of Lenzing Austria's belief in conscious luxury.

Designed for the luxury traveller, this debut collection is engineered with a sensitivity towards sustainability.

A noted Indian fashion designer and couturier from New Delhi, India, JJ Valaya founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh.

A founding member of Fashion Design Council of India and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women and has bridal and evening

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CREDITS: Daily World report.

Fashion 2022-03-09

Dia Mirza onboarded by Priyaasi, Jewellery brand

09 March 2022, Mumbai:

About Priyaasi

Priyaasi, is a direct-to-consumer online jewellery brand.

It is a celebratory brand that suggests taking a pause to appreciate the life of a confident, down-to-earth woman, one who is here in today’s modern world with traditional sensibilities, and one who’s got a whole lot to give and share.

The brand which anecdotally believes & celebrates cherishing moments in every single woman's life & has stood the test of time.

Dia Mirza

Dia Mirza Rekhi is an Indian model, actress, producer, and social worker who predominantly works in Hindi films.

*Priyaasi, a direct-to-consumer online jewellery brand has made rapid progress in the last 4 years – courtesy of the potpourri of jewellery styles and affordable price point. The brand stands for women who believe in the celebration of moments, togetherness, supporting each other and harbouring a bond of trust.

ALSO READ: Divaa by Orra ‘diamond jewellery’ glitters in Mumbai

*This Women’s Day, the brand made an official announcement about the onboarding of the ethereal Dia Mirza as their brand ambassador.

She has consistently used her position of power to drive awareness not just about women empowerment, but other blazing issues like climate change, environment conservation, girl-child education and gender equality as well.

Quite naturally, she is the perfect fit for a jewellery brand that celebrates womanhood with its craft.

Mensa Brands, a startup unicorn that partners with digital-first companies and scales them domestically and overseas – believes strongly in Priyaasi’s endeavour to deliver exquisite pieces of jewellery for women from all walks of life.

This association is an example of the Mensa Brand’s Promise, of helping the founders create global digital-first brands.

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CREDITS: The Print.

Fashion 2022-03-09

Myntra: ‘’Myntra For Her’' Event

07 March 2022, Mumbai:

Myntra is hosting its latest edition of India’s biggest fashion event for women, ‘Myntra For Her’, held between 5-8 March. The event is set to offer over 9 lakh styles from over 3000 brands.

Myntra is hosting its latest edition of India’s biggest fashion event for women, ‘Myntra For Her’, held between 5-8 March.

The event is set to offer over 9 lakh styles from over 3000 brands.

ALSO READ: Myntra End of Reason Sale (EORS) to run for extended period this July

'Myntra for Her' is Myntra's tribute to the e-commerce major's cherished women customers, who have and continue to contribute significantly to Myntra's evolution and popularity.

By curating an event dedicated to the authentic, unique, confident, fearless, brave, playful, and stylish women around the country, Myntra is celebrating and valuing every aspect of being a woman in today's world.

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CREDITS: TOI lifecarenews.com prnewswire.com.

Fashion 2022-03-07

Raw Mango launches new campaign in collaboration with Netflix

09 March 2022, Mumbai:

Sanjay Garg’s luxury women’s wear brand Raw Mango has launched a new campaign titled ‘Now Streaming’ in collaboration with Netflix India and a host of women in the Indian film and television industry.

Featuring actresses Prajakta Koli, Neelam Kothari, Madhuri Dixit, Aahana Kumra, Zayn Marie Khan, Anchal Singh,Rytasha Rathore, Amruta Subhash, Shweta Tripathi, and Taapsee Pannu. Producers Chandani Dabas, Ashwini Yardi, and Sarita Patil alongside filmmaker and writer Ashwiny Iyer Tiwari and digital creator Kusha Kapila etc, the campaign changes the perspective of women in Indian cinema.

ALSO READ: Eelam Tamils criticize Raw Mango’s new collection

The campaign features women wearing saris and lehengas from numerous Raw Mango collections including its recently launched ‘Sher Bagh’ and ‘Romantics’ collection. It displays a wide range of textiles and color palette demonstrating the breadth of craft techniques and weaves present in designer Garg’s work.

RELATED ARTICLE Raw Mango launches 'animal-centric range'

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Fashion 2022-03-09

Raw Mango launches new campaign in collaboration with Netflix

Rahul Mishra to expand store network with Reliance Brands

08 March 2022, Mumbai:

Harnessing his recent partnership with Reliance Brands, designer Rahul Mishra plans to open new stores in international cities and across India.

The partnership will open new stores in Paris, London, Tokyo and more cities across India like Delhi, Hyderabad and Mumbai, says Mishra.

He also plans to launch an affordable, ready-to-wear line in collaboration with Reliance Brands.

The launch will harness Reliance Brands’ retail network to bring Mishra’s designs to a wider audience.

ALSO READ: Reliance Brands Limited x Rahul Mishra have teamed together

One of the first Indian designers to showcase at Paris Haute Couture Week in 2020, Rahul Mishra has become a regular feature at the event.

Mishra won the International Woolmark Prize in 2014, after which he made his Paris Fashion Week debut.

A champion of slow fashion with traditional Indian crafts, Rahul Mishra owns two flagship stores in India and a thriving national and international distribution channel.

His eponymous label finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India.

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Fashion 2022-03-08

Rahul Mishra to expand store network with Reliance Brands

FDCI X Lakme Fashion Week: All-Plus size brand to showcase

05 March 2022, Mumbai:

Plus-size fashion brand ‘All’ will showcase its latest collections for plus-size individuals at the upcoming edition of FDCI x Lakmé Fashion Week in New Delhi.

The brand will also give an opportunity to plus-size models to walk the ramp at the event. Rajeev Singh, Business Head, says, All is the first fashion brand that celebrates beauty beyond size and since 2005, it has provided apparel and accessories for Plus, size men/women.

This year at the FDCI x Lakmé Fashion Week, the brand is presenting its vision of beauty, style, and fashion through this platform.

ALSO READ: FDCI X Lakme Fashion Week physical edition planned in New Delhi

Jaspreet Chandok, akme Fashion Week adds, “FDCI X Lakmé Fashion Week continues to further its pursuit of making the platform a flag-bearer of inclusivity.

This association and showcase has received an overwhelming response in the past and hopes to create a similar experience for audiences yet again.

All is the largest plus size fashion retail brand in the country with a pan India network of 81 exclusive brand stores along with a strong online presence through its web store and app.

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Fashion 2022-03-05