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Fashion 2022-01-25

Anushree Reddy’s new bridal collection launched at Aza store in Bandra, Mumbai

Payal Singhal announces a new partnership with Paio Shoes

25 January, Mumbai: 2022

Payal Singhal, a fashion and lifestyle brand, has teamed up with vegan footwear firm Paio Shoes to create a collection of bohemian-style slip-ons, heels, and sandals.

'Print Play ', Singhal's latest collaboration collection, comprises a combination of fusion and traditional jutti-style footwear with Singhal's characteristic boho patterns.

For a more formal style, sling-back heels and heeled sandals are also included. Singhal's traditional patterns, like tassels and tactile floral embroidery, convert the namesake designer's vision into sustainable footwear with a vibrant, varied color palette.

Payal Singhal launched the collection on Facebook, saying, "Our latest range of boho footwear with vegan company Paio Shoes has been created with our trademark patterns, embroideries, and best-selling PS designs to help you stride into the new year in style."

The footwear is intended to introduce Singhal's designs to a wider audience at a more reasonable price point, with all items in the collection costing less than Rs 4,000 ($53.53). Paio's specialized e-commerce store sells the line.

Paio footwear, according to the brand's website, is cruelty-free, created in India, sustainable, handmade, and ensures grassroots sustainability. Paio also just debuted a men's footwear collection, as well as a new collaboration with Deme and Wendell Rodricks, a womenswear brand.

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Fashion 2022-01-25

Payal Singhal announces a new partnership with Paio Shoes

Tasva: Flagship store opened in New Delhi

24 January 2022, Mumbai:

New men’s traditional wear brand Tasva has opened its first flagship store in New Delhi in the city’s South Extension.

On January 22, Tasva opened the doors to its second store in India after launching as a brand in December, 2021 and opening its first brick-and-mortar store in Bengaluru in the same month. The brand is a collaborative effort by Aditya Birla Group and couturier and eponymous designer Tarun Tahiliani, designed to offer occasion wear for the modern Indian man at a more affordable price point.

“Traditional craftsmanship, contemporary design and a Mast ambiance! Dive into the Sada Mast experience at our new flagship store in South Extension-1, New Delhi,” the brand announced on Facebook, sharing a video tour of the spacious retail outlet.

The store has an off-white interior which highlights the deep jewel tones of its menswear with sherwanis and sets taking centre stage.

Decorative globes give a nod to the brand’s modern, international perspective and classic details such as ornate bird-shaped clothing hooks and window frames highlight its traditional foundation.

The store houses an array of men’s wedding attire as well as more everyday pieces.

With dedicated sections for accessories, jewellery, footwear, and headwear, the store offers a full wardrobe solution priced in the bridge-to-luxury segment of the market.

CREDITS: FASHION NETWORK

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Fashion 2022-01-24

Tasva: Flagship store opened in New Delhi

Shaye: Making better choices is the new cool

22 January 2022, Mumbai:

Background

Thanks to the immense exposure we have, we can proudly label ourselves the ‘woke generation.’ We are well aware of several issues that face us and their consequences, and we’re more than ready to work to counter them proactively.

One such major problem plaguing our times is wastage and exploitation of resources, and the only solution to this is adopting a more sustainable lifestyle.

Shaye kimono

Sustainability is now a trending topic. We all know that even our smallest contribution can prove beneficial for the environment. But it’s important to remember that it’s a process and our habits won’t change overnight. We can start by taking small steps with eating and living sustainably, taking charge of our wardrobes, and start dressing sustainably, too. We can start by being mindful of the things we buy and how we use them.

Opting for sustainable apparel doesn’t have to mean your clothing choices will be limited. Many fashion brands are consciously making an effort to come up with chic sustainable wear that will leave you spoilt for choice. And you won’t even be able to tell that it’s recycled or put together from scrap!

When you choose sustainable clothing, you make a bold choice. It is a clear statement that you can dress up elegantly while doing your bit for the environment. You can have the best of both worlds by choosing clothes made from sustainable fabric or zero-waste material.

Credits: https://shaye.co.in/blog/making-better-choices-is-the-new-cool/

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Fashion 2022-01-21

Shaye: Making better choices is the new cool

C.L.A.S.S. SMART VOICE: WHAT’S NEXT? 2022 TRENDS AND DIRECTIONS

25 January 2022, Mumbai:

On January 27th at 4.00pm the international ecohub C.L.A.S.S. has organized its new Smart Voice, “What's next? 2022 Trends and Directions”.

Long or short? Black or white? Minimalism or maximalism? And most important, what’s relevant for the contemporary consumer, the expectations of new generation of consumer!

KEY HIGHLIGHTS

Long or short?
Black or white?
Minimalism or maximalism?
What’s relevant for the contemporary consumer, the expectations of the new generation of consumers!

Giusy Bettoni, founder of C.L.A.S.S - Apparel

In our first Smart Voice of 2022, C.L.A.S.S. CEO and founder Giusy Bettoni will talk to explore possible scenarios for the Fashion and Textile Industry in 2022 with:

David Shah - Publisher and Editor of VIEW

View Team | View Publications

Orietta Pelizzari - GLOBAL FASHION ADVISOR Strategic brand/retail specialist on high-end quality and newnesses

Belvis Soler - Co-Founder & Creative Director of Luxiders Magazine.

C.L.A.S.S. SMART VOICES, a cycle of digital talks, has in fact given voice to many but selected companies, brands, personalities, creatives and game changers who have distinguished themselves for responsible innovation, ethics and all those different expressions that encompass sustainability; they did always in conversation with Giusy Bettoni, CEO of C.L.A.S.S. and internationally recognized expert in sustainability.

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Fashion 2022-01-25

C.L.A.S.S. SMART VOICE: WHAT’S NEXT? 2022 TRENDS AND DIRECTIONS

ADIDAS ORIGINALS x PRADA PRESENT A FIRST-OF-ITS-KIND OPEN-METAVERSE & USER-GENERATED NFT PROJECT

23 January 2022, Mumbai:

adidas Originals and Prada, two international brands renowned for their relentlessly progressive approach to innovation and originality, are bringing their third collaboration — the adidas for Prada Re-Nylon collection — boldly into the metaverse.

Introducing adidas for Prada re-source — an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art. The project is set to bring together participants across fashion, design, and crypto to co-create a large-scale digital artwork inspired by the physical Re-Nylon collection.

adidas and Prada will invite their collective audiences to contribute unique anonymized photographs to the open-Metaverse NFT project.

KEY HIGHLIGHTS

adidas for Prada Re-Nylon collection — boldly into the metaverse
An ambitious first-of-its-kind NFT collaboration
The collaboration will feature user-generated and creator-owned art
Participation in the adidas for Prada re-source NFT project is completely free

3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by renowned creative coder and digital artist, Zach Lieberman. A truly collaborative endeavour – participation in the adidas for Prada re-source NFT project is completely free, and contributors will maintain full ownership rights over their individual NFT tiles.

Adidas Originals x Prada NFT drop: Everything to know about the collab

adidas and Prada will bring Lieberman’s final NFT to auction on SuperRare, a pioneering marketplace for curated NFT artworks. A majority of the proceeds from the auction go to Slow Factory, a non-profit organization and institute working to create education to drive meaningful solutions and inclusive communities.

Here's What Prada's First Adidas Collab Looks Like | GQ

In an homage to open innovation, adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community. adidas and Prada collaborated with Polygon Studios to build the project on the Polygon network.

Relentlessly innovative; undeniably community-driven. The adidas for Prada re-source project confidently marks both brands’ latest collaborative journey into the metaverse.

IN-DEPTH INFORMATION

Participating in the adidas for Prada re-source project

From January 24, anyone can register with a digital wallet for a chance to create and mint a pseudonymous NFT to be featured in the adidas for Prada re-source project. At this stage, users will be invited to submit a photograph, using a filter designed by digital artist Zach Lieberman, to create their own individual creative contribution.

Following this waitlist period, 3,000 contributors will be randomly selected to participate in the drop, with 1,000 of the spots reserved for holders of the adidas Originals Into the Metaverse NFT, and a further 500 reserved for users who attempted to mint Into the Metaverse in the public sale but failed.

From January 26-27, those selected will be able to return to the website and mint their photograph contribution as an NFT, free of cost. Contributions from all co-creators will be featured as individual tiles in a community-sourced digital artwork created by Lieberman.

At auction and up close

Lieberman’s culminating mosaic will be minted as the final NFT in the adidas for Prada re-source project and will be sold as a one-of-one NFT in an auction on digital art marketplace SuperRare from January 28-31.

adidas for Prada re-source by Zach Lieberman will be displayed as a large-scale digital art installation in selected Prada and adidas flagship stores worldwide, bringing the compelling imagery of the digital campaign to life.

Creator-owned and community-minded

Recognizing the fundamental role of creators, all 3,000 contributors featured in the final NFT project will own full IP rights to their individual NFTs and have the ability to sell their NFT on the secondary market.

In addition, owners of each individual NFT will receive a percentage of the auction sale of adidas for Prada re-source by Zach Lieberman each time it is sold, in perpetuity.

This new structure of shared ownership, made possible by Web3 technology, represents a cultural shift towards creator rights which is core to the crypto arts movement.

Built on open-Metaverse technology

adidas for Prada re-source individual tiles are built on Polygon, an Ethereum-compatible network optimized for energy efficiency and low fees.

By building on top of open-source Web3 technology, adidas and Prada have created a customized and user-friendly destination for anyone to contribute artwork, receive NFTs, and benefit from collective ownership.

Into the Metaverse

The adidas for Prada re-source project follows the success of Into the Metaverse – adidas Original’s debut NFT project which launched in December 2021 and minted 30,000 NFTs to over 21,000 buyers in collaboration with gmoney, PUNKS Comic and Bored Ape Yacht Club.

adidas Originals and Prada are set to build on this momentum to further explore how brands can transcend the physical world to find new resonance in virtual spaces.

news.adidas.com (The news article has not been edited by DFU Publications staff)

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Fashion 2022-01-22

ADIDAS ORIGINALS x PRADA PRESENT A FIRST-OF-ITS-KIND OPEN-METAVERSE & USER-GENERATED NFT PROJECT

Bata India appoints Abhinav Sharan as Asstt VP, Hd of Retail marketing & VM

20 January 2022, Mumbai:

AbhinavSharan has been appointed as the Assistant Vice President, Head of Retai marketing and Visual Merchandising by Bata India.

Sharan was earlier employed with Panasonic India for four years. Here, he was head of through the line marketing, branch operations and dealer leadership management.

Alongside being an alumnus of IIM-Indore, he has also worked with brands like PernodRicard, Nokia India, LG Electronics/ Sharan has also completed his postgraduate certification from MICA.

Incorporated as Bata Shoe Company in 1931, Bata India was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.

Fashion 2022-01-20

Bata India appoints Abhinav Sharan as Asstt VP, Hd of Retail marketing & VM

Kshitij Jalori forays into swimwear & resort line

24 January 2022, Mumbai:

Designer Kshitij Jalori plans to expand his eponymous brand’s product categories and will launch a swim and resort wear line in summer 2022.

Jalori, known for his floral brocade designs and innovative interpretations of handloom, will step into swimwear this summer and incorporate spandex into his designs for the first time, Vogue India reported.

Kshitij Jalori, Textile designer launches bridal line

The upcoming swim and resort wear line is the first of a number of planned launches as the designer looks into expanding into categories including interiors, accessories, and potentially menswear in the future.

“If I can pull the resources, womenswear and fashion are just a beginning,” Jalori told Vogue India.

“So far, we’ve been known as a fashion-forward label deeply rooted in textiles. But we are also evolving every day. As we expand, I want it to be a lifestyle house that puts the sustenance of techniques at the heart of our endeavours, no matter the product.” The brand retails from its store in New Delhi, e-commerce store, and multi-brand stores both on- and offline.

The brand also caters to an international market. Its online store ships internationally and the brand also retails on international multi-brand e-commerce platforms including India’s Pop-Up, among others.

“I think modernisation makes the craft more accessible for today's audience,” said Jalori. “Our trench coats and jackets, for example, do very well in the US.

It allows us to give a bit of our culture to a different part of the world who wouldn’t otherwise purchase Indian brocade. It all comes down to the right purpose.”

National Institute of Fashion Technology graduate Jalori launched his womenswear brand in New Delhi in 2018. The brand’s latest collection features floral velvets and voluminous silhouettes.

CREDITS: FASHION NETWORK

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Fashion 2022-01-24

Kshitij Jalori forays into swimwear & resort line

Despite supply chain issues, Puma outperforms quarterly predictions

23 January 2022, Mumbai:

On Thursday, Puma, a German sportswear company, announced stronger-than-expected preliminary quarterly sales and core profit, as robust worldwide demand helped overcome the effects of the COVID-19 epidemic and supply chain restrictions.

Supply difficulties and production delays, according to Puma, would result in a product scarcity far into 2022. Last year, COVID-19 outbreaks forced factories in Vietnam, a key footwear supplier, to shut for months.

According to a Refinitiv poll, Puma's fourth-quarter sales increased a currency-adjusted 14 percent to 1.77 billion euros ($2.01 billion), above analysts' average expectation of 1.63 billion euros.

Puma's stock was up 1.8 percent at 0931 GMT, making it the second-best performer on Germany's blue-chip index. The firm said that quarterly earnings before interest and taxes (EBIT) increased to 65 million euros from 63 million euros in the same period of 2020, much above the average expert projection of 47 million euros.

Puma outperform competitors Adidas and Nike in 2021, with Adidas scheduled to release its numbers on March 9 and Nike reporting a 1% increase in global revenue in its fiscal second-quarter data in late December. On February 23, 2022, Puma will release its final full-year results.

According to a Refinitiv poll, Puma's fourth-quarter sales increased a currency-adjusted 14 percent to 1.77 billion euros ($2.01 billion), above analysts' average expectation of 1.63 billion euros. Puma's stock was up 1.8 percent at 0931 GMT, making it the second-best performer on Germany's blue-chip index.

The firm said that quarterly earnings before interest and taxes (EBIT) increased to 65 million euros from 63 million euros in the same period of 2020, much above the average expert projection of 47 million euros.

Supply Chain - Overview, Importance, and Examples

Supply difficulties and production delays, according to Puma, would result in product scarcity far into 2022. Last year, COVID-19 outbreaks forced factories in Vietnam, a key footwear supplier, to shut for months.

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Fashion 2022-01-22

Milano Unica: Sitip presents Cosmopolitan Fashion-tech, for urban tailoring with super-performing fabrics

19 January 2022, Mumbai:

A new way of conceiving tailoring, which becomes “Techno Sartorial”: impeccable cuts and exceptional fabric performance.

With the COSMOPOLITAN Fashion-tech fabrics collection, Sitip presents man’s suits with high performance, great design and incomparable fit: bi-stretch, UV 50+ protection, breathability, comfort on the skin and easy care.

For women, the athleisure trend is confirmed with no see- through and breathable leggings for an absolute freedom of movement.

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems.

15 Women Who Are Totally Dominating the Tech Industry

And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

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