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The National Institute of Fashion Technology (NIFT) in Bhubaneswar has been given an extra two acres of land

11 January 2022, Mumbai:

Odisha, one of India's most populous states, has authorised the free long-term allocation of two acres of additional land close to the National Institute of Fashion Technology (NIFT) campus in Bhubaneswar. The State Cabinet granted its consent during a virtual meeting presided over by Chief Minister Naveen Patnaik.

"The State Government has taken a really excellent move. Prof. Binaya Bhusan Jena, NIFT Bhubaneswar, said, "The two acres of extra property will allow us to establish new programmes, including the projected Centre for Sustainable Fashion, as well as meet our other requirements, such as an auditorium and administrative facility."

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It is crucial to note that NIFT, Bhubaneswar, began as a temporary campus at Jatni, on the outskirts of Bhubaneswar, in 2010 and has since moved to its permanent site near KIIT University. On March 31, 2012, it was formally opened.

The current campus covers ten acres of land. Aditya Birla Fashion and Retail Ltd. (ABFRL) and Page Industries are two of the most well-known garment companies in Odisha (Jockey). Proposals for the departments of handloom, textiles, and handicrafts were also accepted by the Cabinet.

The State Cabinet also agreed to provide the Indian Institute of Technology (IIT) Bhubaneswar 618.665 acres of government land for free.

 

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The National Institute of Fashion Technology (NIFT) in Bhubaneswar has been given an extra two acres of land

Amazon, Flipkart E-commerce firms rush for 'Republic Day Sales' to Jan 16-17, 2022

11 January 2022, Mumbai:

Amazon and Flipkart rush into Republic Day sales by 4-5 days this January as the Covid19 third wave paranoia on the back of rising infections and resultant precautions & curbs/ restrictions putting stress on their operations including disrupting the supply chain and faltering delivery timelines, industry executives said.

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The semblance is that country’s two largest e-commerce marketplaces have already taken a serious cognizance by ramping up their inventory and are likely to start the sales around January 16-17, industry sources said.

 

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Amazon, Flipkart E-commerce firms rush for 'Republic Day Sales' to Jan 16-17, 2022

Flirtatious, swimwear brand celebrates launches new logo

10 January 2022, Mumbai:
As Aakriti Grover’s swimwear brand Flirtatious celebrates its ninth year in business, the brand has launched an all-new logo and is further committed to sustainable design.

“An idea which sparked nine years ago in a living room, took the shape of a great and beautiful journey,” said brand founder, Aakriti Grover, in a press release. “Today, as we embark on a new decade, Flirtatious celebrates its journey with a brand-new logo. The logo represents the brand’s USP which is an amalgamation of inclusive and sustainable designs.”
 

Vesta Luxury Swimsuit
The brand has also expanded its offerings from swimwear to include resort wear such as cover-ups and kaftans as well as fusion and western-style ready-to-wear. Flirtatious has also reaffirmed its commitment to sustainable production practices and uses sustainably sourced materials made from post-consumer waste, including plastic.

The brand also eschews traditional Indian sizing and follows a custom ‘made-to-measure’ model.

“The new logo represents and celebrates you,” said Grover. “Keeping it minimal, each letter in the logo represents the beauty behind everybody's structure irrespective of its size and shape. The diving letter ‘I’ stands for the constant growth and confidence of every individual, the brand has been following for the past nine years.

The new logo is a step forward into a world where your choice to wear what you feel confident in, doesn't depend on what your body type is.”

The brand has a strong Bollywood following and has been photographed by celebrities including Deepika Padukone, Alia Bhatt, Taapsee Pannu, Kriti Sanon, and Disha Patani, among others. Flirtatious retails from its dedicated e-commerce store to service shoppers across India.  

FASHION NETWORK 

 (The news article has not been edited by DFU Publications staff)

 

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Flirtatious, swimwear brand celebrates launches new logo

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