... billion fashion and lifestyle economy she helped institutionalize.
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While the 1964 crown made her a national icon, her true impact lay in transitioning Indian fashion from unorganized tailoring ...
22 December 2025, Mumbai
India’s fashioneconomy is far more structured than it appears. Beneath the energy of flea markets, the efficiency of mall chains, and the glamour of couture ateliers lies a ...
17 December 2025, Mumbai
India’s fashioneconomy is in the midst of a sweeping realignment one that is redefining how the country buys, aspires, and expresses itself.
This evolution, often described ...
... a vivid picture of regional economic buoyancy, the enduring appeal of traditional wear, and the rapid adoption of modern fashion.
The Metropolitan Surge: Delhi and the North’s dominance in modern wear ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
... was earlier a low-involvement retail segment has now turned into one of the fastest-growing fashion frontiers in the country.
A new IMARC Group report captures this shift with striking clarity: the ...
... and consumption is still intact but it is no longer the economy’s central organising force.
Instead, India has entered the age of the ‘Weekend Economy’, a behavioural shift that is reshaping fashion ...
... issue
The power of handmade
The revival of artisanal luxury is not merely aesthetic, it is commercial. Global shifts toward authenticity, traceability, and slow fashion have created ideal conditions ...
23 November 2025, Mumbai
India's fashion e-commerce leader, Myntra (a profitable Flipkart subsidiary), is accelerating its dominance by blending content and commerce.
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Social-led shopping ...
18 November 2025, Mumbai
India’s fashion and textile industry is preparing for what analysts are calling a ‘wedding-led recovery’ in the third quarter of fiscal year 2026 (Q3 FY26). As the country transitions ...
17 November 2025, Mumbai
Indian consumers are reshaping the country’s fashion retail experience turning shopping from a transaction into a relationship. At the centre of this change is the personal ...
... and social media activism is rewriting what fashion means in the world’s most populous nation. Gen Z and millennials are forcing domestic and global brands alike to realign from mass production to moral ...
... focus on operational efficiency and unit-level profitability. This shift is most visible in the fast-paced, trend-driven fashion and apparel sector, where unsold inventory can swiftly turn into dead capital. ...
... a statement of everyday style a reflection of India’s cultural self-confidence meeting global fashion sensibilities. This evolution, often dubbed ‘The Great Unstitch’, has turned the once-humble garment ...
... and Rs 50,000 crore, grew around 10-15 per cent over last year, marking one of the strongest post-pandemic recoveries for the region’s fashion, apparel, and textile ecosystem.
Yet beneath this buoyant ...
11 September 2025, Mumbai
India is no longer just a source of traditional textiles; it's a dynamic force actively shaping the future of global fashion. Its prominent role at the BRICS+ Fashion Summit ...
The BRICS+ Fashion Summit, held together with Moscow Fashion Week (Aug 28-September 02, 2025) a pivotal international platform held in Moscow, has offered invaluable insights for the Indian fashion and ...
Moscow Fashion Week organized in conjunction with BRICS+ Fashion Week ( Aug 28-September 02, 2025) has solidified its position as a major global platform, attracting not only a wide array of Russian talent ...
01 August 2025, Mumbai
In India, fashion doesn’t follow a single path—it blazes multiple trails at once. From the glitzy corridors of Mumbai’s luxury malls to the bustling main streets of Bhilwara and ...
... is creating widespread panic among auto drivers, flower sellers, and milk vendors, but its long-term implications for the fashion and apparel retail sector are particularly concerning.
Read our latest ...