Asics launches new campaign ‘’Celebration of Sports’’ with group of nine ‘youth icons’
26th July 2021,Mumbai:
Sportswear brand Asics India has launched a new campaign titled ‘Celebration of Sports in partnership with a group of nine ‘youth icons.’
As per Fashion Network, the youth icons that Asics has partnered with include sportspeople Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T.Gopi, Bhuvneshwar Kumar, and Tiger Shroff.
These athletes appear in Asics’ campaign for its autumn/ winter 2021 collection.
They star in three short films which highlight the power of sports and the brand’s upcoming collection.
The 46-piece collection is designed to cover five different sports and footwear designs feature bold, confetti-style detailing.
The brand film has been developed to create a positive impact of movement not just on the body, but also on the mind.
It also highlights the overall well-being of winning at all costs spirit, says Rajat Khurana, Managing Director, Asics India and South Asia.
Asics has been developing sports footwear and apparel for more than 50 years.
Through its scientific approach, the brand strives to create highly innovative sports product solutions that our customers rely upon.
It uses renowned technologies, such as core GEL cushioning system and Flytefoam for creating the most comfortable and performance-enhancing footwear and apparel in the market.
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