30 July 2022, Mumbai:

Designer Anita Dongre launched a new campaign for her eponymous brand’s new occasion wear collection’ Homage.

The campaign was launched in collaboration with a group of women from an array of backgrounds.

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The campaign features Dongre’s signature opulent traditional wear worn by lawyer Serena Jethmalani, musician TianaTaraporvala, scientist and skincare entrepreneur Sara Tendulkar, arts specialist Rhea Kuruvilla, and influencer AlaviaaJaaferi.

The designer worked with master artisans to recreate quintessential motifs in an array of crafts and color and shot this against the beautiful backdrop of Six Senses Fort Barwara, a 14th-century fort sensitively restored through significant conservation efforts. The design of Six Senses Fort Barwara in Rajasthan reinterprets the gracious and regal ambiance of a bygone era dating back 700 years.”

The collection celebrates heritage craft techniques including Bandhini and Benarasi with glittering lehengas in rich jewel tones.

The model muses could customise their look, to highlight a service the brand offers, and musician TianaTaraporvala chose to have “Believe in Miracles” embroidered on the waistband of her lehenga.

(Fashion Network report)

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28 July 2022, Mumbai:

Apparel business Sai Silks (Kalamandir) plans to soon launch an initial public offer worth Rs 1,000 crore-Rs 1,200 crores.

The funds will be raised through a share sale model under the leadership of Motilal Oswal Financial, Edelweiss, and HDFC Bank. Proceedings from the IPO will be used by the Hyderabad-based apparel business to expand its operations.

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Currently having 45 brick and mortar stores in South India, Sai Silks (Kalamandir)’s flagship brand is Kalamandir and has retail outlets in states including Karnataka, Telangana, and Andhra Pradesh.

Specializing in women’s ethnic wear, which contributes around 80 percent of its total sales, the business had earlier planned to launch an IPO in 2013 but deferred the plan.

Its business in the second half of the 2022 financial year is expected to grow steadily thanks to consumers’ festive spending, says CARE Ratings. In 2020 fiscal, Sai Silks’ operating revenues surged by 13 percent to total Rs 1,177 crore before dropping to Rs 679 crore in the pandemic-stricken 2021 financial year.

(Fashion Network report)

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29 July 2022, Mumbai:

According to IMARC Group's latest published report, titled ‘India Kids Apparel (Kidswear) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” India’s kids' apparel market is expected to grow at 5.6 percent CAGR during 2022-2027.

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The market is primarily driven by the rising number of nuclear and double-income households in India.

Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, are boosting the sales of branded and high-quality kids' apparel.

Additionally, kids in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions.

Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers.

They are continually collaborating with foreign brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base.

The market is further driven by the increasing penetration of online fashion and apparel websites with user-friendly interfaces, lucrative discount offers, and flexible modes of payment in India.

On the basis of the category, the market has been divided into uniforms, t-shirts/shirts, bottom wear, ethnic wear, dresses, denim, and others. Based on the season, the market has been classified into summer, winter, and all-season wear.

On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online, and others.

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28 July 2022, Mumbai:

Ethnic wear and lifestyle brand Biba has expanded its retail footprint by opening a brick-and-mortar store in Lucknow in the large-scale Lulu Mall.

As per a Fashion Network report, the bright, spacious retail outlet houses a wide selection of Biba’swomenswear and girl’s clothing and accessories.

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The store has white walls with red and gold accents and graphic line drawings adorn the walls. Biba’s latest line of kurtas made from Liva fluid fabric features in the store along with its new workwear collection which mixes traditional ethnic silhouettes with western office wear staples.

Biba joins a number of fashion and accessories brands in the new mall including Much More, Aarke, Aurelia, Allen Solly, Kazo, Libas, Lakshita, and Label Ritu Kumar, etc

Lulu Group opened its latest mall in Lucknow earlier this month. The mall measures 2.2 million square feet and was constructed at a cost of Rs 2,000 crore. The retail space will provide employment to at least 15,000 people in Uttar Pradesh, according to Lulu Group.

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28 July 2022, Mumbai:

Size inclusive fashion label Tilohri has launched a range of size-inclusive and sustainable western dresses made with Indian fabrics, bringing together the best of both worlds.

A brainchild of two passionate individuals, NidhiArora and NeharikaSethi, Tilohri leverages the power of creativity and fusion to create .exclusive and one-of-its-kind pieces.

The brand specializes in trendy western dresses and cord sets made with Indian fabrics.

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Tilohri believes in making its clothes contemporary yet comfortable breezy silhouettes and natural dyes. Its clothes are made using natural dyes and ingredients like indigo leaves, pomegranate peel, rust, etc., making its fabrics feel like the second skin.

While bringing the local artisans and their crafts closer to a wider customer base, Tilohri also focuses on converting those crafts into something unique.

In other words, it utilizes creativity and fusion to take traditional art forms like Madhubani, Ajrakh, Dabu, Handloom, Bhujodi, Kalamkari, Phool Patti, Pichwai, Applique, etc. to the next level without compromising the originality and authenticity of the traditional fabrics.

Tilohri’s love for creativity, fusion, detailing, and colors enable the brand to stand out in the competitive Indian apparel market. Moreover, all the Tilohri clothes are made by keeping their functionality, sustainability, inclusivity, and affordability in mind.

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29 July 2022, Mumbai:

In Q1FY23, Gokaldas Exports revenue grew 4 percent Q-o-Q and 153 percent Y-o-Y to Rs 610.6 crore.

The company’s EBITDA (earnings before interest, taxes, depreciation, and amortization) margins declined by 130 bps Q-o-Q to an 11.8 percent increase in minimum wages effective this quarter and increased labour cost by Rs 4.3 crore.

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Though this had an impact of 0.7 percent on the margin, it was offset by business volume and productivity, the company said. It has reported a profit after tax (PAT) of Rs 39.4 crore in Q1FY23, against a loss of Rs 2.6 crore in Q3FY22. It had posted a PAT of Rs 60.9 crore in the March quarter (Q4FY22).

Gokaldas Exports says, the company sees headwinds in the near term and strong tailwinds supporting the ongoing growth of the business.

Large brands are wary of slower consumer offtake in the seasons ahead, till inflationary trends persist.

They are also battling higher levels of inventory from last year. It is expected that this may impact imports in the short run, it added.

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28 July 2022, Mumbai:

Fastest apparel manufacturing platform Fashinza to debut AI & tech-based supply chain solutions for global fashion brands at MAGIC Fashion Trade Show 2022, Las Vegas.

The Fashinza team, including the founders, will be onsite to showcase solutions designed to help brands and manufacturers work together directly through a unique digitized supply chain. Using AI and Data Science to change the way brands source products.

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Fashinza’s “one-stop apparel manufacturing platform” helps brands connect with manufacturers through AI-driven supplier matching. It offers brands the ability to place bulk orders with just one click and discover upcoming fashion trends through the use of a state-of-the-art trend forecasting algorithm.

With recent updates to the platform, MAGIC Fashion Trade Show participants will be the first to see the latest from the manufacturing platform, including

Thousands of the latest designs from different categories from womenswear to menswear, athleisure, outerwear, and kids' wear.

How the platform provides Design to Delivery support to fashion brands and retailers.

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28 July 2022, Mumbai:

Owned by Qatari investment fund Mayhoola, Roman luxury label, Valentino, has signed a long-term distribution deal with Indian retail giant Reliance Brands (RBL), with a view to entering the local market.

The partnerships will first focus on opening a 162 sq m Valentino store within the DLF Emporio luxury mall in Delhi to showcase the label’s womenswear collections and a selection of.

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The brand also plans to open a flagship in Mumbai after a few months selling the entire Valentino range, including the PinkPP Collection for Fall/Winter 2022-23 and the new Valentino eyewear line.

The deal with RBL will enable Valentino to establish a presence in India with a rejuvenated store concept in line with the latest retail developments, based on experiential design, and able to deliver a global experience and a bespoke experiential journey.

Founded in 1960, Valentino is present in over 144 locations worldwide via 213 directly managed mono-brand stores and more than 1,300 multibrand retailers.

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28 July 2022, Mumbai:

On the sidelines of the National Garment Fair, The Clothing Manufacturers Association of India (CMAI) signed two memoranda of understanding (MoUs) with Dubai Global Connect (DGC), Dubai, and The Southern Gujarat Chamber of Commerce and Industry (SGCCI).

The MoU with DGC will provide the association’s members with special member benefits, including discounts and other incentives, and ultimately benefit from DGC’s unique showroom ecosystem.

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It also allows DGC to engage with CMAI’s 20,000+ membership base for knowledge sharing, information exchange, and host and attend special events, the CMAI said in a media release.

The MoU with SGCCI will help strengthen the booming textile market in Surat and in its activities in the apparel sector.

CMAI which is shortly opening a regional office in Surat will be undertaking various activities towards the development of garmenting activities in Surat. SGCCI will be extending its full support to CMAI towards these activities. CMAI will also be undertaking to promote all the activities of SGCCI across its various regional offices and members.

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28 July 2022, Mumbai:

E-commerce roll-up firm Mensa Brands plans to expand into a $300-million business in the next five years.

On June 23, this year, the company acquired four direct-to-consumer (D2C) brands — Karagiri, Anubhutee, Ishin, and Priyaasi — in the category in the last one year.

These brands contribute about 20 percent of Mensa Brands’ run rate currently.

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Of late, several retailers, even in the offline segment, have made a beeline for the ethnic wear segment. Reliance Retail, last year, announced the launch of its ethnic wear brand Avantra.

The company will be launching a chain of stores under the brand, the first of which will soon come up in Bengaluru. Aditya Birla Fashion and Retail has acquired a majority stake in designer label Sabyasachi and a 33 percent stake in another designer label TarunTahiliani.

According to market estimates, the market for ethnic, men’s, and women’s wear are valued at about Rs 1.5-lakh-crore. Experts say that about 88 percent of the ethnic wear market is unorganized in India.

The organized market, hence, is valued at Rs 17,000-18,000 crore. In the organized segment, about 40 percent of the market belongs to brands in the value segment, 30 percent is commanded by premium brands, and 30 percent by luxury brands.

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