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Brands-To-Retail 11-09-2021

Adidas has opened a digital flagship store in India

11th September 2021, Mumbai:

Adidas, the world's largest athletic company, inaugurated its digital flagship shop for consumers across the country on Thursday. Consumer feedback and evaluations were taken into consideration when designing and curating the all-new website.

The digital flagship store focuses on providing a seamless experience, innovation, cutting-edge UI, and a quick interface, giving customers a worldwide online shopping experience that is technologically better and seamless. The website provides a unique tech-driven experience that allows customers to easily explore the digital store and purchase their favorite items.

Consumers are guided across the digital flagship store, from search to navigation, to locate and purchase the correct product, fit, and support, as well as the finest cross-category upgrades, boosting their overall online retail trip. The collection focuses on important areas such as Running, Lifestyle, Training, and Football while aiming towards establishing a platform that functions as the go-to place for everything sport.

The flagship store also improves the shopping experience for important customer groups such as women and children. Senior Director, Brand Adidas, India, commented on the inauguration of the digital flagship shop. Sunil Gupta expressed his thoughts as follows: "We aim to strengthen the brand's reputation in India by acknowledging user input with the introduction of our new internet shop.

Our goal is to change the attitude from an eCommerce site to a digital brand shop that puts the customer first. The digital shop seeks to boost our reputation, improve the customer experience, and promote our environmental initiatives. Consumers will have an amazing experience thanks to the unique technologies and enhanced user interface."

In addition to the launch, Adidas will welcome hackers, developers, and tech professionals to test the beta version of the website for bugs and compatibility concerns, and will compensate them for their technical input. The company will also continue to engage with customers through creative offers and events, such as new and exciting launches, in order to keep customers' shopping spirits up and prepare them for the forthcoming holiday season.

online shopping: Adidas India launches digital flagship store, Retail News, ET Retail

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Brands-To-Retail 11-09-2021

Vedant Fashions, the proprietor of 'Manyavar,' has filed IPO documents with the Sebi

11th September 2021, Mumbai:

Vedant Fashions Ltd, which owns the ethnic apparel label Manyavar, has filed preliminary documents with the capital markets regulator Sebi to acquire money through an initial public offering (IPO).

According to the draught red herring prospectus, the initial public offering (IPO) is simply a sale of 36,364,838 equity shares by the promoter and existing shareholders (DRHP). Rhine Holdings Ltd is selling up to 1.74 crore shares, Kedaara Capital Alternative Investment Fund-Kedaara Capital AIF I is selling up to 7.23 lakh shares, and Ravi Modi Family Trust is selling up to 1.81 crore shares.

Ravi Modi, Shilpi Modi, and the Ravi Modi Family Trust are the company's promoters. The firm will not get any money from the public offering because it is solely an offer for sale. With a presence across the country, Vedant Fashions' 'Manyavar' brand is a category leader in the branded Indian wedding and celebration apparel industry.

Twamev, Manthan, Mohey, and Mebaz are some of the company's other brands. As of June 30, 2021, the business has a global retail network of 537 exclusive brand outlets (EBOs) and 55 shop-in-shops, including 12 foreign EBOs in the United States, Canada, and the United Arab Emirates, all of which have a substantial Indian diaspora.

In the draught documents, the business stated, "We want to expand our retail network and product reach by entering additional regions, including Tier II and III towns and cities in India, as we think these markets provide substantial growth possibilities for us." The issue's book running lead managers are Axis Capital, Edelweiss Financial Services, ICICI Securities, IIFL Securities, and Kotak Mahindra Capital.

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Brands-To-Retail 11-09-2021

Amul Macho seeks to stay in the new 'Lux Cozi' ad. for allegedly copying advertisement

6th September 2021, Mumbai:

Men's innerwear brand Amul Macho has sought a stay on Lux Cozi’s recently released advertisement campaign featuring actor Varun Dhawan.

The brand has filed a complaint with the Advertising Standards Council of India (ASCI) to seek the stay, Amul Macho is about to launch a new campaign which is an extension of its old campaign that was hugely controversial for being sexually suggestive. In its complaint, the company states that the ‘The Lux Cozi Ad’ takes undue advantage of Amul Macho’s brand equity, reputation and goodwill.

The TV commercial for Amul Macho Underwear which was released in 2007 showed a young woman suggestively washing her husband’s underwear on a riverbank as other women eye her curiously. After a heated public debate, the commercial was banned by the information & broadcasting ministry for being indecent.

The company then came out with a campaign which was an extension of the prohibited commercial which featured orangutans. It later changed the tagline from ‘ye to bada toing hai’ to ‘bade aram se’ which featured actor Saif Ali Khan.

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Brands-To-Retail 06-09-2021

Soch Group launches 'Not So Pink' women’s workwear label

02 September 2021, Mumbai:

Startup management business Soch Group has launched women’s workwear label Not So Pink with an investment of Rs 4 crore ($601,000).

As per Fashion Network, the brand retails garments tailored to fit Indian body types and sizes. It was aunched with a dedicated e-commerce store and maiden collection of western wear in sizes ranging from XS to XXXL Items are priced from Rs 1,499 and products include tailored trousers and bold-hued blouses. The brand also plans to launch on a number of multi-brand e-commerce stores to expand its distribution network.

Rohit Mohan Pugalia and Purvit Rohit Pugalia, Co-founders of the brand run a number of business though their company Soch Group. Their other businesses are premium granola brand Munchilicious, multi-brand start-up platform This Or That, and pre-workout meal brand The Rooted Co.

Soch, Fusing Its Way Into India's Ethnicwear Industry | Apparel Resources

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Brands-To-Retail 02-09-2021

Soch Group launches 'Not So Pink' women’s workwear label

Shahi Exports, an Indian clothing behemoth, and Nike, a well-known American brand, have teamed up for retail commerce

8th September 2021, Mumbai:

Shahi Exports, India's largest garment exporter, has partnered with Nike, the world's largest footwear and apparel company. Nike Inc. has separated its franchisee rights in India into a tiered structure for different markets, according to a story in The Economic Times, and has brought in a subsidiary of clothing exporter Shahi Exports to manage shops in five major markets.

Shahi Exports, for example, is in negotiations with a few malls to establish Nike stores ranging from 5,000 to 10,000 square feet. Delhi, Bengaluru, Mumbai, Pune, and Ahmedabad are among the cities where the Indian clothing giant will open outlets.

Shahi Exports was formed because Nike needed a little larger firm with (greater) investment capacity. SSIPL (Nike's major franchisee in India for the past 25 years) has already moved approximately three dozen Nike stores to Shahi as part of the realignment. Nike, Shahi, and SSIPL, on the other hand, have yet to corroborate the news. It's worth noting that Shahi Exports' MD, Anand Ahuja, also co-owns VegNonVeg, a multi-brand online footwear platform.

Meanwhile, several of Nike's employees in India have allegedly relocated to Singapore, and the Bengaluru headquarters will now focus only on the company's e-commerce operations.

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Brands-To-Retail 08-09-2021

Jockey launches new campaign for 'Jockey Woman range'

4th September 2021, Mumbai:

Apparel brand Jockey has launched a campaign to advertise its Jockey Woman range. The campaign includes nine ad videos, and will be deployed across TV and digital. In addition to this, the brand will use hyperlocal touchpoints through print, and out of home advertising.

Jockey Woman is a sub-brand under the Jockey stable that focuses on the women’s intimate wear portfolio. It was launched in 2018, and is one of the youngest players, taking on Indian and international brands already established in the segment. The new campaign marries this brand philosophy with the insight that women do not like being boxed into one category. The campaign tagline reads “Bras as versatile as I am,” alluding to the variety of products Jockey Woman has to offer.

For this campaign, the brand will focus on Hindi movies, music and youth, and infotainment genres, Unlike most brands, Jockey Woman will not go after the Hindi general entertainment channels, or sports channels, despite the high visibility and female viewership among the former, and tentpole properties like the Indian Premier League, and the ICC T20 World Cup coming up in the latter. This is to avoid being a part of a cluttered ad environment.

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Brands-To-Retail 04-09-2021

Jockey launches new campaign for 'Jockey Woman range'

Biba launches a new collection with Designer 'RohitBal'

01 September 2021, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched its latest occasion wear collection titled ‘Ghewar’ in collaboration with famed traditional wear designer RohitBal.

As per Fashion Network, the Biba x RohitBal ‘Ghewar Collection’ for autumn/ winter 2021 will bring RohitBal’s luxury traditional wear to a wider audience. Bal runs numerous labels from his eponymous brand’s e-commerce site for couture, menswear, womenswear, jeans, and ‘Balance by RohitBal’, a more affordable line of occasion wear. Bal, originally from Srinagar in Jammu and Kashmir, set up his first brand in 1990 and has become known for his flamboyant, opulent style. The designer has previously collaborated with brands including Rolls Royce, Reid & Taylor, Omega, Tag Heuer, Mitsubishi for Outlander, Ege Carpets of Denmark, Oriflame and Aditya Birla Group, etc

Biba retails its range of womenswear, children’s wear, accessories, and lifestyle items from its dedicated e-commerce store and brick-and-mortar outlets across India and internationally. The brand also has a collaborative line with Indian couturier AnjuModi.

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Brands-To-Retail 01-09-2021

Biba launches a new collection with Designer 'RohitBal'

Vedant Fashions, owner-Manyavar dressing up for IPO

7th September 2021, Mumbai:

Vedant Fashions - Owning celebration wear brands Manyavar, Mohey, Mebaz, Twamev and Manthan-- is getting prepared & is likely to file the draft red herring prospectus (DRHP) for an initial public offering (IPO) with market regulator SEBI this week.

Company is expected to raise about Rs 3,000 crore through the IPO. The IPO is expected to be a complete offer for sale (OFS), which means that none of the funds raised through the IPO are expected to go to the company, instead go to the selling shareholders.

Existing scenario

Private equity firm Kedaara Capital and Ravi Modi, Founder, Vedant Fashions, are expected to be the large selling shareholders, contemplating to dilute a stake of approximately 14 percent.

In the last four years, the company has been sustainably growing its revenue and is on growth path.

Manyavar's owner Vedant Fashions plans IPO after strong profit - News : business (#944373)

Investor bankers

Axis Capital, ICICI Securities, Edelweiss Securities, IIFL and Kotak Securities are the investment bankers to the issue.

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Brands-To-Retail 07-09-2021

Vedant Fashions, owner-Manyavar dressing up for IPO

Go Fashion India (Go Colors) to use IPO funds to open new EBOs

03 September 2021, Mumbai:

Womenswear brand Go Colors’ operator Go Fashion India plans to use the proceeds from its latest IPO to fund the opening of 120 exclusive brand outlets.

As per Fashion Network, the brand will also use the funds to meet its working capital requirements and fund general corporate projects.

Go Colors retails a range of women’s ethnic wear, fusion wear, and casual wear. The brand’s USP is that it offers its styles in over 120 colours and focuses on leggings, palazzos, and jeggings among other bottoms. Shoppers can match the brand’s bottoms to their clothing of choice thanks to its wide colour selection.

The IPO includes a fresh issue of shares for Rs 125 crore ($18.8 million) as well as an offer for sale by various promoters and investors. The business is backed by Sequoia and ICICI Venture and filed its draft red herring prospectus with the Securities and Exchange Board of India.

Go Colors, Kodambakkam - Legging Retailers in Chennai - Justdial

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Brands-To-Retail 03-09-2021

Go Fashion India (Go Colors) to use IPO funds to open new EBOs

Ajay Kumar Patodia is the new CFO of 'Dollar Industries'

01 September 2021, Mumbai:

Ajay Kumar Patodia has been appointed new Chief Financial Officer (CFO) of Dollar Industries. He will monitor the company's financial and operational activities besides contributing to its growth plan and assisting all strategic and operational efforts across the country.

Prior to Dollar Industries, Patodia was with Lux Industries as its CFO for 18 years. He has an extensive knowledge and experience in corporate financing, accounting, investor relations, financial planning, taxation, and risk management. A qualified Chartered Accountant, Cost & Management Accountant and a certified FI Consultant of SAP ERP, Patodia was also associated with MV Cotspin, a 100 per cent EOU yarn manufacturing company in the early part of his career. His appointment will help Dollar industries meet the tremendous market demand and develop into an aspirational brand, says Vinod Kumar Gupta, Managing Director, Dollar Industries.

Ajay Kumar Patodia joins Dollar Industries Limited as Chief Financial Office | hrnxt.com

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Brands-To-Retail 01-09-2021

Ajay Kumar Patodia is the new CFO of 'Dollar Industries'

Reliance Retail to set up new store chain in 'Ethnic wear & Saree space'

6th September 2021, Mumbai:

Reliance Retail plans to a new chain of stores under the brand name of Avantra to take on Tata Group’s Tanishq and Aditya Birla Fashion Retail (ABFRL) in the ethnic wear and saree space.

The company will set up brick-and-mortar chain position mid-size stores in the economy range. Apart from selling private labels in sarees and ethnic wear, Avantra will partner with regional weaver clusters and several third-party brands, including Nalli Silks and Pothys. The first store is set to come up in Bengaluru, followed by others in Karnataka and Andhra Pradesh.

The company’s move comes against the backdrop of Tanishq which is foraying into the ethnic wear space. Aditya Birla’s ABFRL, too, has snapped up significant stakes in domestic designer wear labels such as Sabyasachi and Tarun Tahiliani.

Ethnic wear continues to be the dominant segment in India despite a proliferation of global apparel brands. This is leading to several domestic and foreign brands specializing in western wear to launch desi clothing collections.

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Brands-To-Retail 06-09-2021

Reliance Retail to set up new store chain in 'Ethnic wear & Saree space'

Sneaker brand 'Thaely' to launch new apparel line

02 September 2021, Mumbai:

Launched by entrepreneur Ashey Bhave, with a dedicated e-commerce store and stores abroad, sustainable sneaker brand Thaely plans to expand into apparel. Thaely is currently available at Level Shoes in Dubai Mall, Dubai. It also ships worldwide through its dedicated e-commerce store.

Besides a garment range, the brand also plans to expand its classic sneakers collections in new colors and its range of high top sneakers. Thaely uses discarded plastic to create its vegan sneakers. The brand uses ThaelyTex for the upper part of a boot or shoe above the sole and rPET made from plastic bottles for the upper and shoelaces, recycled rubber for the sole, and vegan glue. The shoe box is plantable- it’s made from recycled paper, dyed with waste coffee grounds and has basil seeds embedded in it.

Since its production began at the start of 2021, Thaely has recycled around 36,000 plastic bags and 25,000 plastic bottles. The brand turns the waste plastic into its own material ‘ThaelyRex’, which is similar in appearance to leather, and uses this to create its sneakers.

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Brands-To-Retail 02-09-2021

For an occasionwear collection, Biba collaborated with Rohit Bal

1st Sep 2021, Mumbai:

Biba, a women's ethnic wear and lifestyle brand, has partnered on a line of occasion wear with renowned traditional wear designer Rohit Bal, which will be available on Biba's e-commerce store.

The Biba x Rohit Bal ‘Ghewar Collection' for autumn/ winter 2021 will debut on September 1, bringing Rohit Bal's exquisite traditional attire to a wider audience.

Only teasers, including a red and gold blouse and shawl set and a black and gold high-neck dress, have been shared on Biba's Facebook page so far. The debut of the collection ahead of the holiday season promises a wide selection of possibilities for upcoming events. “We can't contain our enthusiasm as we get closer to the launch of Ghewar Collection - A Biba and Rohit Bal collaboration,” Biba wrote on its Facebook page, providing a sneak peek of the upcoming collection.

From his namesake brand's e-commerce site, Rohit Bal sells couture, menswear, womenswear, denim, and a more affordable line of event dress called "Balance by Rohit Bal." Bal, who hails from Srinagar in Jammu and Kashmir, founded his first fashion label in 1990 and is noted for his flamboyant, extravagant aesthetic. Rolls Royce, Reid & Taylor, Omega, Tag Heuer, Mitsubishi for Outlander, Ege Carpets of Denmark, Oriflame, and Aditya Birla Group Linen Club are among the brands with which the designer has previously cooperated. Biba sells womenswear, children's clothes, accessories, and lifestyle items through its dedicated e-commerce store and brick-and-mortar locations in India and abroad. Anju Modi, an Indian couturier, has collaborated with the company on a range.

Shop for Designer Saree & Lehenga by Rohit Bal | Carma Online Shop