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Brands-To-Retail 17-09-2021

Aditya Birla Fashion and Retail set to achieve Rs 25,000 crore revenue in five years

17th September 2021, Mumbai:

Kumar Mangalam Birla, Chairman, Aditya Birla Fashion and Retail says the company is poised to achieve Rs 25,000 crore revenue in five years. In FY21, ABFRL recorded net revenues of Rs 5,249 crore and an EBITDA of Rs 628 crore.

It expects markets to return to normalcy towards the latter half of FY22. The plan is to focus on ethnic wear segment that has strong resilience to apparel cycle fluctuations and is least impacted by competition from global brands.

Over the last two years, ABFRL has carefully crafted a portfolio that gives it a sizable presence across key price points and sub-segments. The company has one of the strongest and most comprehensive portfolios of brands in the Indian ethnic space, Birla adds. In January 2021, ABFRL acquired 51 per cent stake in designer brand Sabyasachi and entered a strategic partnership with Tarun Tahiliani in February. It also raised Rs 1,500 crore by issuing a 7.8 per cent stake on a preferential basis to Walmart-owned Flipkart Group in FY21.

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Brands-To-Retail 17-09-2021

Aditya Birla Fashion and Retail set to achieve Rs 25,000 crore revenue in five years

Popees kidswear brand to add 100 new stores across India

16th September 2021, Mumbai:

Leading children's clothing brand Popees plans to add 100 new stores across the country to expand its retail presence.

The company plans to expand in South India through own and franchisee model outlets. It also plans to foray into the international market later this year by opening stores in London and Manchester.

Currently, Popees has 32 exclusive outlets in South India in addition to thousands of multi-brand outlets stocking its products. Of these 32 outlets, it opened 25 since the COVID outbreak and despite the lingering pandemic performance and prospects of these outlets was promising which made the brand take up a retail expansion spree.

Popees also plans to increase the number of exclusive outlets past 100 this year and in five years it plans to expand store network to 500 and increase revenues to over Rs 1,000 crore.

Popees has three manufacturing plants that produces over 5 lakh garments every month across categories. The brand also sells on leading e-commerce platforms like Amazon, Flipkart, and Ajio.

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Brands-To-Retail 16-09-2021

Popees, kidswear brand looking at retail expansion setting eye at South India

15th September 2021, Mumbai:

Popees, a prominent Kidswear clothing brand is gearing to consolidate its retail presence across the country with a deeper focus on the southern Indian market with the addition of 100 new stores this year.

Here it is pertinent to mention that the brand already has 32 exclusive outlets in south India.

Carat bags media duties of Popees Baby Care

Under the able stewardship of Shaju Thomas, Managing Director, Popees Baby Care Products brand is the leading children’s clothing brand in Kerala & currently is resolutely expanding its retail presence across South India to widen & deepen its retail footprints to strengthen its leadership in this given space.

The growth is been envisaged & contemplated via setting own stores and growth fuelling franchisee model, besides plans are afoot to open the overseas stores to take brand places.

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Brands-To-Retail 15-09-2021

Vedant Fashions (Manyavar), an Indian ethnic wear company, has filed draught documents for an initial public offering (IPO)

13th September 2021, Mumbai:

Vedant Fashions (Manyavar), India's biggest ethnic wear firm, has filed draught documents with market regulator SEBI (Security and Exchange Board of India) to acquire money through an initial public offering (IPO) (IPO).

According to the company's DRHP (Detailed Red Herring Prospectus), the offering consists of a pure offer for sale (OFS) of up to 36.36 million shares by the company's current promoters and shareholders. Rhine Holdings Ltd. has up to 17.46 million shares in the OFS; Kedaara Capital Alternative Investment Fund-Kedaara Capital AIF I has up to 723,000 shares in the OFS, and Ravi Modi Family Trust has up to 18.18 million shares in the OFS.

Vedant Fashions, created by Ravi Modi, is funded by Kedaara Capital, an India-focused private equity firm, and its other brands include Mohey, Mebaz, Twamev, and Manthan. Rhine Holdings now owns 7.2 percent of the company, while Kedaara AIF owns 0.3 percent. Ravi Modi Family Trust owns 74.67 percent of the company.

A production capacity of 10 million pieces per year is also a goal for the firm. Vedant Fashions will not get any revenues from the offer, according to the DRHP. The offer's goals are to reap the benefits of listing equity shares on stock exchanges and to complete the selling shareholders' offer to sell up to 36,364,838 equity shares.

The business anticipates that listing the equity shares would increase its visibility and brand image, as well as offer liquidity to shareholders and create a public market for the equity shares in India.

“We plan to concentrate our growth efforts on markets where we believe there is a growing demand for our goods and where we can utilize our existing presence to grow our market share,” says the company.

We have chosen numerous cities and towns in both existing geographies where we have a presence and new geographies where we aim to build our first EBOs through our cluster-based expansion strategy,” the business said in the DRHP.

Revenues for FY21 were Rs. 564.82 crore, down from Rs. 915.55 crore the previous year. The net profit for the period was Rs. 181.92 crore, down from Rs. 311.84 crore the previous year. In terms of sales, OPBDIT, and profit after tax for FY 2020, Vedant Fashions is the leading firm in India in the men's Indian wedding and celebration wear category, according to CRISIL.

The firm has a retail footprint of 1.1 million square feet, with 525 EBOs (Exclusive Brand Outlets) distributed throughout 207 cities and towns in India, including 55 shop-in-shops, and 12 EBOs in the United States, Canada, and the United Arab Emirates. Over the next three years, it hopes to quadruple its national footprint.

5 recent IPOs that doubled or almost doubled investors' money on listing date

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Brands-To-Retail 13-09-2021

Fabindia launches a revamped store in New Delhi

Ethnic and lifestyle brand Fabindia has launched a revamped store in New Delhi after being shut in 2019 due to building regulations.

The store launched with the brand’s latest collection FabNu, a line of women’s lounge and casual wear. The new sub-brand reimagines FabIndia’s signature Indian printed textiles as relaxed western and fusion wear designed to fit work-from-home and two-mile trends. The store also houses an alteration station and café.

Fabindia was founded by John Bissell in 1960. The brand specializes in Indian outfits. Their garments are made from hand printed and hand woven fabrics. In 2000, the non-textile range of Fabindia was launched. The brand then introduced personal care products in 2006 and handcrafted jewellery in 2008.

Fabindia uses traditional crafts and knowledge for creating their products. The brand works with talented artisans from rural India. Its motto is to provide beautiful lifestyle products to its urban customers besides creating livelihoods in the rural parts of the country.

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Brands-To-Retail 16-09-2021

Fabindia launches a revamped store in New Delhi

Demand for 'two-mile footwear has increased by 20%, according to Bata India

14th September 2021, Mumbai:

Because post-lockdown customer tastes are still largely affected by a need for comfort, footwear retailer Bata India has seen demand for "two-mile" footwear rise by 20%, as well as casual footwear demand. According to the Hindustan Times, casual footwear is driving Bata India's current development, with both two-mile and sneaker designs staying popular even after the lockdown. Two-mile footwear, according to the company, is a cross between loungewear and workplace, with comfort-driven styles that are nevertheless appropriate for more formal occasions. The two-mile trend has also gained traction in the fashion industry, with clothes like kaftans and rompers dominating work-from-home collections and even making their way into event dress lines.

The Hindustan Times quoted Bata India's chief collection officer Matteo Lambert as saying, "Even when the world opens up and people start venturing out, they search for footwear that can offer them with home-like comfort all day long." “The distinctions between absolutely formal and informal attire are inevitably blurring.

This opened the way for two-mile footwear, which provides the ideal mix of leisure and workwear. In the previous year, we've seen an increase in demand for two-mile footwear. Overall, demand for two-mile footwear has risen by 20%, and this trend is expected to continue.”

At Bata, casual footwear has become increasingly fashionable.

As a result, the company has increased its focus on shoes, with brands such as Power, North Star, and Hush Puppies among them. Anand Narang, Bata India's vice president of marketing and customer experience, told Afaqs, "In the previous three to four years, we've been executing campaigns where we promote casual footwear and sneaker items." “Over the previous two years or so, our demand for casuals and sneakers has increased by more than 40%.”

Footwear - Mi9 Retail

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Brands-To-Retail 14-09-2021

Demand for 'two-mile footwear has increased by 20%, according to Bata India

Aditya Birla Fashions aims for a revenue of Rs 25,000 crore by 2026

13th September 2021, Mumbai:

Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion retailer, is targeting sales of Rs 25,000 crore ($3.4 billion) by 2026. In FY2021, ABFRL had net revenue of Rs 5,249 crore.

To drive its development in the next years, the business is counting on its portfolio of brands, robust distribution, and digital network, as well as a consumer-centric and innovation-focused culture. ABFRL intends to focus on ethnic clothing to increase sales, with this category expected to contribute the most to overall sales in the next years.

“Ethnic fashion and clothing is the largest section in the fashion and apparel industry, with a sizable profit stream. It's also a sector that's resistant to changes in the clothing cycle and isn't as affected by the global brand rivalry.

ABFRL currently has one of the strongest and most complete portfolios of brands in the Indian ethnic market, thanks to acquisitions and collaborations, according to ABFRL chairman Kumar Mangalam Birla.

“The firm redesigned its brand and customer digital experience, aggressively pushed e-commerce through deeper relationships with third-party e-commerce platforms and investments in our e-commerce platform, and digitized backend processes.

As a consequence, digital channel sales increased by 40% in the last year,” he continued. Aditya Birla Fashion and Retail is India's largest fashion firm, including labels such as Louis Philippe, Van Heusen, Allen Solly, and Peter England.

It now operates 3,212 shops in India, with 31,000 multi-brand outlets and 6,835 points of sale in department stores.

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Brands-To-Retail 13-09-2021

Aditya Birla Fashions aims for a revenue of Rs 25,000 crore by 2026

Biba adds ‘Spelle’ a new range of fragrances’ to its collection

16th September 2021, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched ‘Spelle’ a new range of fragrances’ online and in stores. The range includes three scenes: Dea’, ‘Intoxique’ and ‘Spoil Me’. As per Fashion Network, these fragrances are available in 100ml and 30 ml fragrance bottles as well as gift sets featuring mini and full-sized versions of all three perfumes. The fragrances currently only ship to Indian addresses, according to the brand’s e-commerce store.

Each fragrance in the Spelle collection evokes a different facet of the consumers’ mystical power; moods, dreams, adventures, experiences lived and magic made. All Spelle fragrances carry deeply authentic accords. Created using the finest quality ingredients from around the world, Spelle fragrances are conjured by a master perfumer in the UK. Perfumer to the Royalty and exclusive names, he has been creating bespoke fragrances for the Royal families world over and Sheikhs.

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Brands-To-Retail 16-09-2021

Biba adds ‘Spelle’ a new range of fragrances’ to its collection

Levi’s opens new store at DLF Mall of India, Noida

14th September 2021, Mumbai:

Global apparel retailer Levi’s opened a new store at DLF Mall of India, Noida The store design features cutting-edge digital upgrades, brings to life omnichannel capabilities, and enables consumers to immerse themselves in brand experience across customization, fit and style. Spread across about 3400 sq ft, the store will house the brand’s premium collections, collaborations and will be the home of India’s largest Tailor shop experience.

The store will help consumers customize their Levi’s® pieces truly their own with patches, embroidery, paneling, and distressing. The state-of-the-art Printshop allows for customized t-shirts with a range of seasonal, brand, and collaboration-based personalization’s available.

Levi Strauss & Co is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company design and markets jeans, casual wear and relates accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Straus & Co.’s reported fiscal 2019 net revenues were $5.8 billion.

The American clothing company started its operations back in India by forming a wholly-owned subsidiary known as Levi’s Strauss India Ltd in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better store and consumer experience in 2021.

DLF Mall of India | WhatsHot Delhi NCR

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Brands-To-Retail 14-09-2021

Levi’s opens new store at DLF Mall of India, Noida

GBTL–owned brand Grado launches new products at New Delhi conference

11th September 2021, Mumbai:

Premium fabrics manufacturer GBTL –owned brand Grado launched myriad new product offerings duringa conference at ITC Dwarka, New Delhi. The conference witnessed all channel partners from across India, assembling over the days.

The four-day conference showcased a brilliant new range of products which included a fantastic array of Ethnic Wear presented in different colors, designs and patterns of reds, blues, creams, emerald, maroon and much more. The various fabrics have been segregated into various occasions leading up to the wedding too including haldi and mehendi. An Ethnic Wear catalogue & a show-stopping video was also launched at the conference.

Bestsellers like Alsace – 20 percent wool tweed for jacketing and suiting, Picasso– fiber dyed TR fabrics in unique colors, and Streeza - India’s #1 four-way stretch fabric in many unique designs and colors, were also showcased.

Apart from these best sellers, there was a range of products in different colors and designs that were well appreciated with over 400 new designs in the latest collection.

The House Of GBTL-Grasim And The House Of OCM Heralds Launch Of Grado

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Brands-To-Retail 11-09-2021

Inditex's net profit for the first half of the year has increased as sales have nearly recovered to pre-pandemic levels

16th September 2021, Mumbai:

Inditex, the parent company of Zara, reported a 1.27 billion euro ($1.50 billion) first-half profit on Wednesday, citing increasing worldwide demand for designer goods as a reason for the increase.

Inditex reported a net profit of 195 million between February and July, compared to a loss of 195 million in the same time in 2020, although it was still 17.5 percent lower than the first-half profit in 2019.

As most businesses reopened and consumers yearned to refresh their wardrobes following the pandemic's shutdown, the Spanish retailer's sales were near to pre-pandemic levels.

Inditex's real sales increased by 49% year over year and decreased by 7% year over year in the first quarter of 2019.

According to the firm, sales revenues increased by 7% between May and July compared to the same period last year, as customers resumed purchasing clothing for summer social gatherings following immunization programs that increased mobility.

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Brands-To-Retail 16-09-2021

Inditex's net profit for the first half of the year has increased as sales have nearly recovered to pre-pandemic levels

Suumaya Industries acquires stake in 'Nysaa Retail'

13th September 2021, Mumbai:

Ethnic apparel manufacturer Suumaya Industries has acquired a 1 per cent stake in Nysaa Retail, the owner of 1-India Family Mart, Nysaa Retail. Worth Rs 500 crore, the deal values Suumaya Industries at around Rs 500 crore.

As per a Fashion Network report, the deal will increase the importance of Suumaya Industries’ garments in the 1-India Family Mart’s product selection besides boosting the retailer’s private label brand offerings in the ethnic wear segment.

Many of 1-India Family Mart’s stores are located in Tier II and IV towns. They cater to the needs of the rural market and sell a wide range of ethnic and western wear, accessories, homeware, footwear, and lifestyle products, etc.

1-India Family Mart is supported by private equity firm Carpediem Capital and has a strong presence in India’s rural value-shopping market. Meanwhile, a Bombay Stock Exchange listed Company, Suumaya Industries manufactures women’s ethnic wear for general trade as well as for its own branded outlets.

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Brands-To-Retail 13-09-2021

Suumaya Industries acquires stake in 'Nysaa Retail'

Reliance Retail to open 'premium department' store chain

11th September 2021, Mumbai:

Reliance Retail plans to open a new premium department store chain. Ranging from 25,000-35,000 sqft, the new premium department stores will house products from all global labels that are sold by Reliance Brands and Reliance Retail.

The company’s private labels and brands will be excluded.

Largest retailer in the country in terms of sales and number of outlets, Reliance Retail is aggressively expanding its network of stores from pharmacies to convenience stores and electronic chains, malls and real estate agents. It currently operates over 12,000 outlets in over 7,000 cities and towns across the country.

Out of these, over 2,000 stores are in the fashion, lifestyle and jewelery segments.

Reliance Brands, a unit of Reliance Retail, sells upmarket brands. Reliance Brands sells products from several brands including Hamleys Toys, Mothercare, Muji, Vomo Cosmetics. Reliance Brands also sells luxury brands such as Armani, Burberry, Diesel, Salvatore Ferragamo and Jimmy Choo, as well as other swish global and Indian labels through its multi-brand concept format called White Crow.

Till date, Reliance has opened four White Crow outlets in Chandigarh, Ahmedabad, Hyderabad and Surat.

India's Reliance Retail to Launch Premium Department Store Chain | BoF

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