04 October 2022, Mumbai:
Puma has opened an experiential store in Mumbai. This is the brand’s fourth experiential store in the country following two such stores in Bangalore and one in Gurugram.
The Mumbai store is set to be a hub for all things fun, fashion, fitness, art, and expressive technology. The two-floor space has cutting-edge offerings and Instagrammable zones that echo Mumbai’s pace, thrill, and culture. The store showcases Puma’s limited-edition global collaborations for the city’s fashion-forward shoppers who love to stay up to date with elevated style trends.
The immersive brand space also has dedicated sections with a premium feel to cater to the fitness and sporting needs of men, women, and children. The store exhibits an unapologetic artistic vibe with a strong local flavor. An exclusive mural on a focal wall pays a modern ode to Mumbai. Bold and futuristic, the artwork in bright neon colors depicts the Puma cat amid the city’s iconic landmarks like the Worli Sea Link and the famous revolving restaurant on Marine Drive. Carrying the spirit of art and culture further, the experiential store comes with a customization studio. Shoppers can fuel their creativity and personalize their Puma sneakers, athleisure, and accessories with a state-of-the-art customization machine that can print, paint, dye, embroider and knit.
