Walmart: Kicks In Virtual Fitting Room Tool

04 March 2022, Mumbai:

For its online apparel buyers, Walmart has launched a new virtual fitting room. The debut comes roughly nine months after Zeekit, an Israeli virtual try-on technology business, was acquired.

Online fashion clothes consumers, according to the business, find it difficult to visualize how an item would appear on them.

Walmart's objective with Zeekit is to provide an inclusive, immersive, and personalized digital experience that better replicates physical purchasing, according to the company.

"Starting with the Choose My Model experience, we're bringing Zeekit technology to Walmart app and Walmart.com consumers." Customers may choose from 50 models with heights ranging from 5'2" to 6'0" and sizes ranging from XS to XXXL.

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Customers may choose the model that best resembles their height, body shape, and skin tone to see how an item will seem on them.

In the weeks ahead, we'll debut over 70 additional model possibilities to provide an even larger range of sizes, skin tones, and hair colors," says Denise Incandela, EVP of Apparel and Private Brands, Walmart USA, in a news statement.

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*CREDITS: adweek.com & Apparel Resources.