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Myntra FWD Campus Tribe: Gen Z Creator Economy

10 August 2023, Mumbai

Myntra, the fashion e-commerce giant, has introduced the 'FWD Campus Tribe,' a dedicated student community aimed at fostering the creator economy within Generation Z.

The move aligns with Myntra's innovative app-in-app shopping experience, FWD, tailored to this dynamic generation.


Members of the Campus Tribe will enjoy exclusive perks like a three-month insider trial pack, early access to major events, and personalized styling sessions.

They will play a pivotal role in curating social content for Myntra FWD, amplifying their voice in the Gen Z community.

Goes places

Myntra plans to appoint representatives across prominent colleges in cities like Mumbai, Delhi, Pune, and more, while launching engaging offline events, starting in Mumbai and Delhi.

Myntra emphasized that FWD Campus Tribe celebrates authenticity, autonomy, and community, positioning Myntra as the ultimate fashion hub for Gen Z.

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Mensa Brands present on ONDC

Bengaluru's Mensa Brands, supported by Tiger Global, has extended its presence on the government-endorsed digital commerce platform, Open Network for Digital Commerce (ONDC).

To sell three brands on multiple buyer-side apps

This move involves offering three of its brands – Pebble smart wearables, Villain men’s lifestyle, and MyFitness peanut butter – on various buyer-side apps such as Paytm, Pincode by PhonePe, Spicesmartshop, Eunimart, Craftsvilla, and Mystore.

Startups & brands attracted to ONDC

Mensa Brands is the latest addition to ONDC, a Ministry of Commerce and Industry-supported initiative that strives to establish a unified online commerce market in India, curbing the monopoly of major ecommerce players.

Integrating with ONDC enables Mensa Brands to broaden its distribution approach, targeting a larger audience. Further, the company has intentions to introduce more brands to its ONDC lineup in the upcoming months.


Other significant ONDC developments encompass the inclusion of Dunzo with 20,000 merchants, and direct-to-consumer startups boAt, SleepyOwl, and WoW in the seller network.

Currently, ONDC boasts managing 30,000 daily orders and recently revamped its incentive system in May to incorporate customer rewards.

Mensa Brands present on ONDC

Nykaa loses ‘Key Executives’ in last few months

05 August 2023, Mumbai

The company said on Wednesday that key executives, including the marketing head, have resigned from India's cosmetics-to-fashion retailer Nykaa since April.

Heat is on

The departures come as competition intensifies in the fast-growing beauty and personal care market in India. The executives who have resigned are Chief Marketing Officer, Senior Vice President for Retail, Senior Vice President for Fashion & Vice President for Marketing and Communications.


Nykaa founder and CEO Falguni Nayar is likely to take over as the interim Chief Marketing Officer. The company is visibly "augmenting leadership roles" to "strategically realign, rationalize costs, and address the growing complexity of the business."


Nykaa faces increasing competition from rivals like Tata Group and Reliance, both of which have interests in the beauty and personal care market. The company's shares have fallen nearly 60% from their listing price in November 2021.


The resignations of these key executives are a sign of the challenges Nykaa is facing as it competes in a crowded and fast-growing market.

The company will need to find ways to differentiate itself from its rivals and keep its customers engaged if it wants to maintain its market share.

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Myntra's Premium Ethnic Wear Thrives

29 July 2023, Mumbai

Myntra, the leading fashion brand, has observed a significant surge in its premium ethnic wear category, with growth doubling in the past year, primarily driven by shoppers in metros and Tier-1 cities across India.

Customers spoilt for choice

Offering an extensive range of more than 3.85 lakh styles from over 1000 brands, the premium ethnic wear segment starts at Rs 2,500.

Witnesses doubling of ‘Premium Segment’

Notably, women's ethnic wear is emerging as one of the most popular categories among consumers and is projected to touch a staggering $24 billion by 2025, as per industry reports.

Myntra's strategic expansion by onboarding 50+ premium ethnic wear brands, including Manyavar and Tasva by Tarun Tahiliani, further underscores the segment's limitless potential.

Rising popularity

The recent End of Reason Sale (EORS) showcased the immense popularity of women's ethnic wear.

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Myntra hosts a kid’s wear event

20 July 2023, Mumbai

Myntra is hosting a 3-day carnival Myntra's Kids Fest set for kid’s wear.

Marquue brands

A line-up of over 2.5 Lakh styles from kidswear brands like H&M Kids, Mango Kids, Pantaloons, USPA Kids, UCB Kids, Puma, Crocs, Skechers, and Max is being showcased.


To lure first-time customers, an additional discount is being offered under the scheme KIDSNEW. And to promote the festival, attractive schemes are being offered including one for the top spenders.

Bunch of offers

Myntra's Kids Fest is a biannual sale event that offers discounts of up to 70% on a wide range of kids' clothing, footwear, accessories, and toys.

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Myntra hosts a kid’s wear event

Beyoung revolutionizes online shopping

29 June 2023, Mumbai

Beyoung, the popular E-commerce fast fashion brand in India, revolutionizes the online shopping experience with its 'Shop the Look' feature.

Users friendly

Instead of browsing through multiple categories and individual items, customers can now simply select a complete outfit set that matches their style and preferences. This saves time and money while ensuring a cohesive and fashionable appearance effortlessly.

Curated looks

The feature reflects Beyoung's commitment to affordability, providing cost-effective solutions compared to purchasing items separately. With curated looks meticulously designed by in-house talent, customers can confidently embrace effortless style.

Enhanced shopping experience

Beyoung's size inclusivity promotes a positive shopping experience for all, with plans to expand the range of outfit sets to cater to different styles and occasions. Explore Beyoung for convenient, personalized, inclusive, and affordable fashion.

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Myntra ties up with Adidas for Team India jersey

Myntra, in collaboration with adidas, becomes the pioneering multi-branded e-commerce platform to offer the coveted Official Team India Jerseys. Cricket enthusiasts across 19000 pin codes can now easily acquire the merchandise through Myntra.

Multi-branded platform

Additionally, Online and adidas stores also provide access to the Team India Jerseys. The launch introduces an exciting range of jerseys, including Men and Women ODI, T20, and Men's Test jerseys. The ODI jersey design embodies the raw power, fierce beauty, and unwavering strength of the tiger. Crafted with adidas HEAT.RDY technology, the jerseys utilize breathable fabric that absorbs moisture, dries swiftly, and keeps you cool during performances.

Cricket enthusiasts can now access the exclusive merchandise

Available in sizes ranging from XS to XL for both men and women, the official jerseys are priced at INR 4999. The launch is accompanied by prominent visibility on Myntra's homepage, including dedicated sections for men, women, and sports, as well as emailers and in-app notifications to Myntra consumers.

The influence of social media

The platform's social media channels will also feature a series of posts to promote the adidas Official Team India Jerseys.

Myntra ties up with Adidas for Team India jersey

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