Intex India 2023

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Myntra's Premium Ethnic Wear Thrives

29 July 2023, Mumbai

Myntra, the leading fashion brand, has observed a significant surge in its premium ethnic wear category, with growth doubling in the past year, primarily driven by shoppers in metros and Tier-1 cities across India.

Customers spoilt for choice

Offering an extensive range of more than 3.85 lakh styles from over 1000 brands, the premium ethnic wear segment starts at Rs 2,500.

Witnesses doubling of ‘Premium Segment’

Notably, women's ethnic wear is emerging as one of the most popular categories among consumers and is projected to touch a staggering $24 billion by 2025, as per industry reports.

Myntra's strategic expansion by onboarding 50+ premium ethnic wear brands, including Manyavar and Tasva by Tarun Tahiliani, further underscores the segment's limitless potential.

Rising popularity

The recent End of Reason Sale (EORS) showcased the immense popularity of women's ethnic wear.

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Myntra hosts a kid’s wear event

20 July 2023, Mumbai

Myntra is hosting a 3-day carnival Myntra's Kids Fest set for kid’s wear.

Marquue brands

A line-up of over 2.5 Lakh styles from kidswear brands like H&M Kids, Mango Kids, Pantaloons, USPA Kids, UCB Kids, Puma, Crocs, Skechers, and Max is being showcased.


To lure first-time customers, an additional discount is being offered under the scheme KIDSNEW. And to promote the festival, attractive schemes are being offered including one for the top spenders.

Bunch of offers

Myntra's Kids Fest is a biannual sale event that offers discounts of up to 70% on a wide range of kids' clothing, footwear, accessories, and toys.

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Myntra hosts a kid’s wear event

Beyoung revolutionizes online shopping

29 June 2023, Mumbai

Beyoung, the popular E-commerce fast fashion brand in India, revolutionizes the online shopping experience with its 'Shop the Look' feature.

Users friendly

Instead of browsing through multiple categories and individual items, customers can now simply select a complete outfit set that matches their style and preferences. This saves time and money while ensuring a cohesive and fashionable appearance effortlessly.

Curated looks

The feature reflects Beyoung's commitment to affordability, providing cost-effective solutions compared to purchasing items separately. With curated looks meticulously designed by in-house talent, customers can confidently embrace effortless style.

Enhanced shopping experience

Beyoung's size inclusivity promotes a positive shopping experience for all, with plans to expand the range of outfit sets to cater to different styles and occasions. Explore Beyoung for convenient, personalized, inclusive, and affordable fashion.

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Myntra ties up with Adidas for Team India jersey

Myntra, in collaboration with adidas, becomes the pioneering multi-branded e-commerce platform to offer the coveted Official Team India Jerseys. Cricket enthusiasts across 19000 pin codes can now easily acquire the merchandise through Myntra.

Multi-branded platform

Additionally, Online and adidas stores also provide access to the Team India Jerseys. The launch introduces an exciting range of jerseys, including Men and Women ODI, T20, and Men's Test jerseys. The ODI jersey design embodies the raw power, fierce beauty, and unwavering strength of the tiger. Crafted with adidas HEAT.RDY technology, the jerseys utilize breathable fabric that absorbs moisture, dries swiftly, and keeps you cool during performances.

Cricket enthusiasts can now access the exclusive merchandise

Available in sizes ranging from XS to XL for both men and women, the official jerseys are priced at INR 4999. The launch is accompanied by prominent visibility on Myntra's homepage, including dedicated sections for men, women, and sports, as well as emailers and in-app notifications to Myntra consumers.

The influence of social media

The platform's social media channels will also feature a series of posts to promote the adidas Official Team India Jerseys.

Myntra ties up with Adidas for Team India jersey

Sequoia Capital divests stake in Go fashion

14 June 2023, Mumbai

Sequoia Capital Plans Stake Sale; Venture capital firm Sequoia Capital is set to divest a 10.18% stake in Go Fashion, the parent company of Go Colors, through a block deal, with a floor price of ₹1,135 per share.

Business Separation Strategy Revealed

The block deal is valued at ₹624 crore. Sequoia India, the largest VC firm in the country, holds this stake, as per the shareholding pattern shared with the BSE.

The strategic move follows the decision to establish independent firms

Recent developments include Sequoia Capital's decision to separate its US, China, and India-Southeast Asia businesses into independent firms by March 2024. The China business will be named HongShan, while India and Southeast Asia will become Peak XV Partners.  

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Amazon, Google strengthen investments in India for e-com, cloud services, and digital transformation

26 June 2023, Mumbai

Amazon plans to increase its investments in India to $26 billion by 2030.

This includes an additional $6.5 billion in new planned investments, focusing on boosting the company's e-commerce business, competing against Flipkart and Reliance Retail.

What all you need to know

Growing Tech Landscape

The announcement follows the commitment made by Amazon Web Services (AWS) last month to invest $12.9 billion in India's cloud computing sector by 2030.

Google Joins the Digitization Efforts

In a similar vein, Google revealed its plans to establish a global fintech operation center in Gujarat's GIFT City, investing $10 billion in India's digitization fund. These developments highlight India's growing importance in the global tech industry.

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Tech boosts fashion shopping

13 June 2023, Mumbai

Flipkart, a leading e-commerce platform in India, highlighted the transformative impact of technology interventions like Image Search, Video Catalog, Virtual Try-Ons, Video Commerce, and Navigated Experiences on fashion shopping.

Technology Interventions Propel Fashion Shopping

This influence was particularly evident during their recent End of Season Sales, which concluded on June 7th. Customers displayed significant interest in leveraging these advancements to access top fashion brands.

Navigated Experiences Gain Popularity

Notably, Video Commerce experienced a remarkable twofold growth in unique visitors compared to the previous month, with customers spending nearly double the time on the app compared to other shopping methods.

Enhance Online Fashion Experience

Flipkart Fashion emphasized the enriched online fashion experience these innovations provide, especially for first-time shoppers. Flipkart also reported that Bengaluru led the pack with the highest number of shoppers, followed by New Delhi, Hyderabad, Pune, and Kolkata.  

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Birla Group's TMRW targets IPO, expands offline

21 June 2023, Mumbai

TMRW aims to be part of India's growing D2C market; Aditya Birla Group's D2C startup TMRW aims for a future public listing and offline expansion. Led by Aryaman Vikram Birla, the platform plans to onboard external investors for its upcoming IPO.

'House of Brands' entity

TMRW, a wholly-owned unit of Aditya Birla Fashion and Retail Ltd (ABFRL), aims to create a 'House of Brands' by investing in online-born brands with substantial online sales. It intends to acquire and nurture over 30 innovative fashion and lifestyle brands. TMRW has already acquired eight brands, including Bewakoof and Urbano, spending a total of ₹289 crore on majority stakes.

Balancing online and offline presence

While TMRW emphasizes digital opportunities, it also recognizes the importance of offline presence for larger brands. The company plans to grow omnichannel opportunities to cater to customers across various channels.

IPO plans are long-term

TMRW's long-term IPO plans align with its strategy to gradually establish an offline presence for brands that require it.

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Birla Group's TMRW targets IPO, expands offline

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