10 February 2023, Mumbai
Ranbir Kapoor is brand ambassador for Myntra. He will endorse men’s fashion wear on the platform.
With this association, Myntra aims to tap into the actor’s popularity and national appeal across metro and non-metro audiences. Myntra sees the actor as embodying the spirit of Myntra and as a creative force shaping the world of fashion.
The collaboration is aimed at enabling the best of everyday and branded fashion to be made accessible to consumers. Ranbir Kapoor had earlier been a part of some of Myntra’s brand films.
E-commerce major Myntra is engaging with top influencers from across India to create exciting and relevant content to connect with consumers including in non-metros. Myntra has witnessed strong growth over the years through its association with actors like Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda as its brand ambassadors.
Myntra has a range of 7,00,00 beauty and personal care styles from over 1,400 international, domestic and D2C brands. Myntra is one of the leading fashion destinations of the country. The platform has also come up with tech innovations to provide its customers with a better shopping experience. These include a skin analyzer, product finder, beauty profile, and virtual try-on.
Myntra is facing orders for international brands from shoppers in Tier II cities and beyond. Nearly 40 per cent of the demand for international fashion labels is driven by shoppers in Tier II cities and beyond.