- 1. Deepika Padukone’s collaborative influence fuels 25 per cent growth in premium ethnic wear demand
- (Apparel)
- 21 March 2026, Mumbai The ‘Deepika effect’ has transcended traditional red-carpet visibility to become a primary driver of the premium ethnic wear market, which is currently expanding at a 15 per cent ...
- Created on 21 March 2026
- 2. Saree 2.0: How digital-first brands are transforming India’s ethnicwear sector
- (Apparel)
- ... reframed the saree as a form of self-expression rather than obligation. Quick commerce and the rise of instant ethnicwear Perhaps the most unexpected development in the sector has been the emergence ...
- Created on 20 March 2026
- 3. ABFRL’s ‘W’ re-imagines modern ethnic wear with global showcase
- (Apparel)
- 13 March 2026, Mumbai Aditya Birla Fashion and Retail Limited (ABFRL) continues to strengthen its influence in the ethnic fashion segment, recently spotlighting its flagship women’s brand, ‘W for Woman,’ ...
- Created on 13 March 2026
- 4. Ajmera Fashion drives ethnic wear expansion with new SME IPO
- (Apparel)
- 12 March 2026, Mumbai With an intention to enter the public markets, Surat-based ethnic apparel major Ajmera Fashion has initiated plans for an SME Initial Public Offering (IPO). The company is currently ...
- Created on 12 March 2026
- 5. Fast fashion falters, ethnicwear flourishes among Gen Z in India’s next retail cycle
- (Apparel)
- ... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...
- Created on 25 February 2026
- 6. India-US Trade Talks and the New Export Moment for Indian Ethnic Wear
- (Trade)
- ... garment manufacturers that produce value-added products such as women's ethnic wear and occasion-specific clothing. Know More The US remains India’s largest apparel export destination with shipments ...
- Created on 16 February 2026
- 7. Kurta 2.0: How men’s ethnic wear became India’s fastest-growing fashion segment
- (Apparel)
- ... contemporary lifestyle choice reflects broader shifts in India’s economy and culture. Fashion Guru The data backs the transformation. Metric Indian ethnic wear market (overall) ...
- Created on 12 November 2025
- 8. KKCL forays into ethnicwear with launch of new brand ‘Punya’
- (Apparel)
- 17 October 2025, Mumbai Renowned owner of fashion brands like Killer, LawmanPg3, Integriti and Easies, Kewal Kiran Clothing (KKCL), has forayed into the ethnicwear market with the launch of its newest ...
- Created on 17 October 2025
- 9. Kurta Nation: Why men’s ethnic wear is becoming India’s daily style choice
- (Apparel)
- 21 August 2025, Mumbai Indian men’s ethnic wear, once confined to festive wardrobes and ceremonial occasions, has entered into the mainstream of modern fashion. What was once a category driven by ...
- Created on 21 August 2025
- 10. Myntra launches zero-commission model to onboard women’s ethnicwear brands
- (Apparel)
- 18 August 2025, Mumbai Ahead of the upcoming festive season, Flipkart-owned online fashion retailer Myntra launched a zero-commission model to onboard a few select brands in the women’s ethnicwear category ...
- Created on 18 August 2025
- 11. Not just for weddings anymore, Indian ethnic wear gets a Gen Z makeover
- (Lifestyle)
- For decades, India’s ethnic wear space was dominated by a single, resplendent narrative: bridal finery, festivity, and opulence. Think zardozi-laden lehengas, elaborate anarkalis, and silk saris fit for ...
- Created on 30 July 2025
- 12. Over 6 million customers purchase ethnic wear from Flipkart in the past one year
- (Apparel)
- 21 May, Mumbai 2025 In the past one year alone, over 6 million customers purchased ethnic wear from Flipkart, India's leading e-commerce marketplace. Notably, nearly 90 per cent of these sales came from ...
- Created on 21 May 2025
- 13. Mobile & ethnic wear boom despite search dip in Indian fashion, finds Techmagnate
- (Apparel)
- ... A recent Search Trends Report FY25 by digital marketing agency Techmagnate highlights these trends, revealing a market where mobile shopping gains prominence and ethnic wear captures significant consumer ...
- Created on 14 April 2025
- 14. Myntra launches new e-commerce store for ethnic style office wear
- (Apparel)
- 13 February 2025, Mumbai Flipkart-owned e-commerce platform, Myntra has launched a new multi-brand, curated store titled, ‘IndieWork’ for retailing ethnic style office wear. Designed to promote, ‘Made ...
- Created on 13 February 2025
- 15. ABRFL to acquire ethnic wear brands Jaypore and TG Apparel & Decor
- (Apparel)
- 02 December 2024, Mumbai To strengthen its position in India’s fast growing branded fashion market, Aditya Birla Fashion and Retail (ABFRL) plans to acquire two leading ethnic wear brands, Jaypore and ...
- Created on 02 December 2024
- 16. Ethnic wear startup Suta targets Rs 90 crore revenues in current fiscal
- (Apparel)
- 04 November 2024, Mumbai Ethnic wear startup Suta aims to generate revenues worth Rs 90 crore in the current fiscal. The brand aims to expand different vertical categories, including men’s wear, kids’ ...
- Created on 04 November 2024
- 17. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India
- (Apparel)
- ... generation is embracing ethnic wear with a fresh perspective, blending heritage with contemporary style to create a look that's uniquely their own. Gen Z men are injecting ethnic wear with their signature ...
- Created on 30 October 2024
- 18. Raymond to expand ethnic wear brand with 118 new stores
- (Apparel)
- One of India's most trusted brands, Raymond plans to expand its retail network by opening 118 new stores of its premium ethnic wear brand, Ethnix by Raymond. The stores will be opened across 68 cities by ...
- Created on 18 October 2024
- 19. Men’s ethnicwear brand Tasva launches new EBO in Pune
- (Apparel)
- 21 August 2024, Mumbai The men’s occasion wear brand by TarunTahiliani and Aditya Birla Fashion & Retail, ‘Tasva,’ has launched an exclusive brand outlet in Pune. Located in ‘The Pavillion,’ one of the ...
- Created on 21 August 2024
- 20. E-commerce and ethnic wear boost India's MSME apparel sector growt
- (Apparel)
- ... for ethnic wear, coupled with the government's initiatives to promote 'Make in India,' has created a conducive environment for MSMEs. The sector has also benefited from the growing popularity of e-commerce ...
- Created on 14 August 2024
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