... Tier II and III India through affordable basics and strong rural penetration, is now confronting a younger generation of shoppers seeking both low prices and trend-sensitive merchandise. The arrival of ...
... success of premium basics signals an important shift in Indian consumer behaviour. Urban shoppers are increasingly willing to pay higher prices for durability, comfort and consistency rather than simply ...
... its ‘LifeWear’ essentials. Instead of chasing ultra-fast fashion cycles, the retailer focused on quality basics, technology-enabled fabrics and efficient inventory management. The strategy improved business ...
... into accessible luxury territory by introducing better fabrics, refined store experiences, and elevated basics. The same shift is becoming visible in India.
Large domestic players are gradually experimenting ...
... premium core basics from the cost fluctuations affecting competitors who rely heavily on imported finished garments.
DFU Profile
Global value retail & fabric innovation
Uniqlo operates as the primary ...
... behavioural evolution is opening up a larger premium menswear opportunity. The Indian menswear market, estimated at nearly $22 billion in 2025, is no longer being shaped by basics and replacement buying ...
... Beauty Prime Subscriptions & Basics Meesho 18% Unbranded "Bharat" Fashion Home Utilities & Accessories
This table illustrates how fashion is no longer treated as a standalone vertical. Instead, it is ...
... for entire households. In fashion, this means Gen Z preferences in streetwear, comfort silhouettes, premium basics, and creator-backed labels increasingly influence millennial and Gen X purchasing decisions. ...
... H&M, and US Polo Assn while mimicking the rapid dispatch characteristic of grocery apps.
This hybrid approach signals that the utility segment, basics, athleisure, and seasonal essentials is moving toward ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...
23 October 2025, Mumbai
Global Japanese sportswear giant, Asics has opened its first-ever Company-Owned Company-Operated (COCO) store in India, marking a major shift in its retail strategy. The new ...
13 August 2025, Mumbai
Renowned sportswear brand, Asics India plans to expand its retail network to 200 stores by 2026-end. This expansion strategy will be complemented by the opening of its first-ever ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...
23 October 2025, Mumbai
Global Japanese sportswear giant, Asics has opened its first-ever Company-Owned Company-Operated (COCO) store in India, marking a major shift in its retail strategy. The new ...
13 August 2025, Mumbai
Renowned sportswear brand, Asics India plans to expand its retail network to 200 stores by 2026-end. This expansion strategy will be complemented by the opening of its first-ever ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...