... BluOrng is a luxury streetwear label specializing in oversized fits, high-density cotton basics, and statement outerwear. With a growth strategy focused on controlled distribution in Tier-I cities, the ...
... basics category, catering to style-conscious men who value versatility for everyday occasions ranging from social outings to semi-formal settings.
Omnichannel growth and market momentum
The introduction ...
... Higher-margin categories—including accessories, seasonal collections, premium collaborations, and fashion-forward capsules help offset pressure on core basics. This approach allows brands to preserve competitive ...
... are increasingly moving into accessible luxury territory by introducing better fabrics, refined store experiences, and elevated basics. The same shift is becoming visible in India.
Large domestic players ...
... model. As a result, fashion retailers are segmenting their portfolios. Basics and replenishment products are moving into quick commerce networks, while premium and style-led merchandise continues to rely ...
... Tier II and III India through affordable basics and strong rural penetration, is now confronting a younger generation of shoppers seeking both low prices and trend-sensitive merchandise. The arrival of ...
... success of premium basics signals an important shift in Indian consumer behaviour. Urban shoppers are increasingly willing to pay higher prices for durability, comfort and consistency rather than simply ...
... its ‘LifeWear’ essentials. Instead of chasing ultra-fast fashion cycles, the retailer focused on quality basics, technology-enabled fabrics and efficient inventory management. The strategy improved business ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...
23 October 2025, Mumbai
Global Japanese sportswear giant, Asics has opened its first-ever Company-Owned Company-Operated (COCO) store in India, marking a major shift in its retail strategy. The new ...
13 August 2025, Mumbai
Renowned sportswear brand, Asics India plans to expand its retail network to 200 stores by 2026-end. This expansion strategy will be complemented by the opening of its first-ever ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...
23 October 2025, Mumbai
Global Japanese sportswear giant, Asics has opened its first-ever Company-Owned Company-Operated (COCO) store in India, marking a major shift in its retail strategy. The new ...
13 August 2025, Mumbai
Renowned sportswear brand, Asics India plans to expand its retail network to 200 stores by 2026-end. This expansion strategy will be complemented by the opening of its first-ever ...
12 August 2025, Mumbai
Japanese sportswear brand Asics India aims to expand its retail presence to 200 stores by 2026-end. This expansion will include the launch of its first company-owned outlet later ...