A marquee label under Arvind Fashions, Arrow is scaling its physical retail footprint with a renewed focus on premiumization and high-traffic commercial corridors. Following the recent launch of its largest flagship store in Kochi, the brand is targeting strategic urban centers—including the corporate hub of Gurugram - to meet the sophisticated sartorial demands of contemporary working professionals. By utilizing a ‘Ground + 1’ retail architecture, these expansive stores serve as comprehensive showcases for the brand's New York-inspired aesthetic, facilitating deeper consumer engagement through a curated 500-SKU rotation that adapts quickly to seasonal style shifts.

Driving growth via experiential retail

This expansion is a core component of the brand’s broader mission to drive double-digit revenue growth in FY27. Unlike the more subdued performance seen earlier in the year due to timing-related model changes, Arrow is now prioritizing high-margin, full-price sell-throughs. The brand is shifting away from aggressive discounting in favor of ‘inventory freshness,’ ensuring that collections like the Summer Linens are readily accessible to high-income shoppers in districts where commercial real estate value remains robust. As noted by Arvind Fashions’ leadership, this execution across premium retail touchpoints is designed to capitalize on the increasing consumer preference for ‘experience-led’ discovery, reinforcing Arrow’s status as a top-tier choice for professional menswear.

Targeting double-digit annual revenue growth in India

Founded in 1851, Arrow is an iconic American heritage brand specializing in premium professional formalwear, smart-casuals, and occasion-driven menswear. Operating in India under an Arvind Fashions license since 1993, the brand is currently scaling a network of over 250 exclusive stores to support ambitious double-digit annual revenue growth targets.

Flagship jewelry brand of Titan Company, Tanishq has further consolidated its leadership in India’s retail jewelry sector with the inauguration of a new showroom in Satna, Madhya Pradesh. This development aligns with the brand’s broader commitment to capturing market share in India’s burgeoning Tier-II and Tier-III cities, where rising disposable income and a shift toward organized retail are driving significant demand. By embedding itself in Satna’s commercial landscape, Tanishq aims to offer local consumers access to its certified, hallmarked gold and high-end studded jewelry collections, effectively bridging the gap between urban luxury and regional demand.

Maintaining momentum in a formalizing market

The expansion arrives as the broader jewellery industry undergoes rapid formalization, with consumers increasingly favoring trusted, brand-backed retailers over traditional neighborhood jewelers. Tanishq’s retail strategy relies on superior sourcing, a deep understanding of regional aesthetic preferences, and a disciplined franchise-operated (FOFO) model. As of mid-2026, the Titan jewellery division - which includes Tanishq, Mia, and Zaya  - has continued to demonstrate robust performance, recording a notable 50 percent growth in the jewelry segment during the final quarter of FY26. The brand focuses on delivering an elevated shopping experience while scaling our footprint responsibly, noted a company spokesperson. With over 500 stores now operational across India, the brand remains a dominant force, leveraging its unassailable reputation for quality and trust to navigate the complexities of a volatile gold price environment.

Owned by the Tata Group's Titan Company, Tanishq is India’s premier jewelry retailer, Founded in 1994, it provides a comprehensive range of gold, diamond, and platinum jewellery. The brand is currently executing an aggressive pan-India expansion, backed by strong financial performance and a 30-year legacy of retail trust.

Lifestyle brand Chumbak has expanded its accessories portfolio with the launch of ‘Rare & Wild,’ a new collection drawing inspiration from the rich biodiversity of the Amboli Rainforest in the Western Ghats. The release features a diverse assortment of travel bags, work-oriented carryalls, utility pouches, and decorative charms, each reimagined through vibrant illustrations and whimsical motifs. By incorporating elements such as the Neelakurinji, Forest Fire, and Toothbrush Orchid, the brand seeks to blend high-utility function with the artistic storytelling that has become its signature in the competitive lifestyle market.

Strategic diversification and market positioning

This collection reinforces Chumbak’s commitment to design-led differentiation, a core pillar of its operating model that emphasizes proprietary IP over generic retail offerings. By focusing on niche, nature-inspired themes, the brand continues to attract design-conscious urban consumers who favor expressive, handcrafted aesthetics. Following its acquisition by GOAT Brand Labs, Chumbak has increasingly focused on optimizing its hybrid sourcing model - partnering with specialized manufacturers across India and Southeast Asia to maintain quality while enabling rapid assortment refreshes. This agility allows the company to balance seasonal drops like ‘Rare & Wild’ with its evergreen home décor and furniture categories, ensuring consistent engagement across its omnichannel retail footprint.

Founded in 2009, Chumbak is a Bengaluru-based lifestyle brand offering multi-category products, including home décor, fashion accessories, and apparel. Its growth strategy emphasizes digital-first expansion, international market penetration, and leveraging an in-house design studio. Currently an acquired brand, it maintains a robust financial focus on profitability through D2C channels.

Founded by Alia Bhatt, sustainable lifestyle brand, Ed-a-Mamma has significantly expanded its physical retail footprint by inaugurating eight new EBOs across India. The latest expansion spans diverse retail landscapes including Delhi-NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow, and Kochi, bringing the brand’s total standalone store count to 12. This concerted physical rollout is designed to boost an omnichannel strategy that leverages storefronts not merely as transaction points, but as critical hubs for brand storytelling and sensory engagement. By establishing a presence in these high-traffic regional malls, the brand is effectively narrowing the gap between its digital-native origins and the tactile requirements of a growing ‘conscious consumer’ demographic.

Diversifying the lifestyle ecosystem

This retail evolution aligns with the brand’s transition into a comprehensive family-centric ecosystem. Beyond its foundational children’s apparel, these new storefronts house a sprawling product portfolio that includes maternity wear, lifestyle accessories, and the recently launched conscious personal baby care range. Industry analysts suggest that this diversification is essential for capturing a larger share of the burgeoning Indian childcare market, which is projected to see significant valuation growth through 2028. By integrating these categories under one roof, Ed-a-Mamma is positioning itself as a primary destination for modern, eco-conscious parents who prioritize safety, sustainability, and brand transparency. This move also serves as a proof of concept for the operational strength provided by Reliance Retail, which acquired a majority stake in the brand in 2023.

Maintaining production ethics

Founded in 2020 by Alia Bhatt, Ed-a-Mamma offers eco-friendly children’s clothing, maternity wear, and personal baby care products. Primarily operating in India, the brand focuses on natural fabrics and ethical production. Following its 2023 joint venture with Reliance Retail, the company is aggressively scaling its physical retail and omnichannel infrastructure.

Bengaluru-headquartered fashion brand NewMe has scaled its retail footprint with the launch of its largest store to date in Kammanahalli, Bengaluru. This opening marks a strategic transition from conventional apparel outlets to immersive ‘experiential destinations’ tailored for the Gen Z demographic. Unlike traditional retail models that prioritize sheer transactional volume, this facility is engineered as a multifaceted hub for content creation and community engagement. The store’s interior features dedicated zones for digital content, interactive social displays, and creator-friendly layouts, reflecting the brand's commitment to blurring the lines between physical commerce and online self-expression.

Scaling the tech-led retail playbook

This expansion is a core component of NewMe’s aggressive roadmap to scale its footprint from its current baseline to 50 stores within the next nine months. According to Sumit Jasoria, CEO the brand maintains a disciplined approach by operating a fully Company-Owned, Company-Operated (COCO) network. This structure allows the brand to avoid the operational complexities of franchising while maintaining total control over customer experience and data integration. By leveraging proprietary AI tools that scan global social media patterns to identify micro-trends, NEWME operates on a rapid test-and-repeat manufacturing cycle—delivering new designs from concept to shelf in under 14 days. With digital and offline channels now tightly coupled, the brand is successfully converting social-first intent into a recurring revenue stream, maintaining high inventory velocity and minimizing markdown risks in a volatile fast-fashion market.

Offering data-driven western apparel for Gen Z

NewMe is a Bengaluru-based, ultra-fast fashion brand founded in 2022. It targets Gen Z consumers with data-driven, trend-led western apparel. The company utilizes an agile supply chain and AI-powered trend mapping to launch hundreds of designs weekly, operating through a hybrid, omnichannel model to capture both digital and offline market share.

E-commerce platform Meesho is navigating a significant leadership shift following the resignation of Ashish Kumar Singh, Chief Human Resources Officer, effective June 25, 2026. After a tenure of nearly six years, Singh’s departure marks the second major senior management exit this year, following the earlier resignation of Megha Agarwal, General Manager. The company has confirmed, Singh will remain through a transition period to facilitate the selection and onboarding of his successor, ensuring continuity for the firm’s workforce and cultural initiatives. This transition occurs as the SoftBank-backed marketplace speeds up its drive toward sustainable profitability, having recently reported a substantial 66 per cent Y-o-Y decline in consolidated net losses for the FY26.

Scaling operations in a maturing market

As Meesho matures from a startup into a publicly listed entity, it is recalibrating its operational focus toward high-margin growth drivers. The company recently expanded its B2B footprint through the acquisition of Kirana Club for Rs 202 crore, signaling a deeper commitment to the small-retailer ecosystem. Concurrently, the platform has seen its advertising business thrive, with merchant spending on internal promotional tools doubling in FY26. While the search for a new human capital leader is underway, the company’s strategic priority remains the optimization of its marketplace efficiency and the expansion of its seller base, which grew 87 per cent in the final quarter of the fiscal year.

A prominent Indian e-commerce marketplace, Meesho connects millions of buyers with small and medium enterprises. The firm operates across fashion, beauty, home, and grocery categories. Following its public listing, Meesho is focused on driving sustainable profitability through advertising-led monetization and scaling its retail network across Tier-II cities and beyond.

Accelerating its path to financial independence, Shoppers Stop has set a definitive goal to go debt-free by FY27-end. This objective follows a robust fiscal performance in FY26, during which the K Raheja Corp-promoted retailer successfully retired Rs 109 crore (approximately US$11.55 million) in debt. According to the company’s latest annual report, this deleveraging was primarily fueled by its highest operating cash flow in eight years, totaling Rs 301 crore. Management attributes this liquidity to a stringent focus on operational efficiencies, disciplined inventory management, and a comprehensive optimization of working capital, which collectively improved by Rs 155 crore over the past year.

Premiumization and portfolio performance

The retailer’s financial health is increasingly supported by a clear shift toward premiumization, which has insulated its balance sheet from broader discretionary spending fluctuations. In FY26, Shoppers Stop’s flagship department store division surpassed the Rs 5,000 crore sales milestone, underpinned by a 4.7 per cent like-for-like (LFL) sales growth - the highest in a decade excluding pandemic-impacted periods. The company’s focus on the premium segment, which now accounts for 69 per cent of total sales, has driven a 7 per cent increase in average transaction value and a 6 per cent rise in average selling price. The company remains firmly on trajectory to become completely debt-free by FY2026-27-end, notes Kavindra Mishra, Managing Director and CEO, Shoppers Stop.

Capital allocation and future growth

Looking ahead, the company is refining its capital allocation strategy to prioritize high-return investments. Current initiatives include the renovation of its core department stores, the expansion of its high-growth beauty retail footprint, and the streamlining of organizational structures to eliminate redundancies. While the Intune value-fashion format continues to scale, the firm remains committed to disciplined capital deployment, ensuring that store expansions are balanced against the overarching mandate of sustaining a leaner, debt-free balance sheet.

Focusing on experiential shopping for aspirational families

Shoppers Stop is a premier Indian retailer operating a diverse network of department stores, beauty outlets, and value-fashion formats like Intune. It focuses on premium, experiential shopping for aspirational families. Growth plans center on store renovation, beauty segment expansion, and achieving financial independence, building on a 35-year legacy.

Premium Ayurvedic beauty and wellness brand Ashpveda has intensified its domestic retail expansion with the inauguration of its latest franchise outlet in Bilaspur, Chhattisgarh. Located strategically at Rajiv Plaza, the new experience center is designed to serve the growing regional demand for chemical-free, science-backed personal care. This development aligns with the brand’s broader mission to decentralize its reach, moving beyond its digital-first foundation to provide physical touchpoints where consumers can engage directly with its holistic product philosophy. By partnering with local entrepreneurs, the company is not only widening its geographical footprint but also fostering wellness-oriented micro-communities in Tier-II cities.

Balancing ancient wisdom with scalable retail

The expansion serves as a critical growth vector for Ashpveda, which aims to bridge the gap between traditional Ayurvedic formulations and modern consumer requirements. Hari Ram Rinwa, Founder, notes, the store opening is a significant milestone in ensuring the brand’s premium catalog - ranging from skin care and hair care to therapeutic wellness oils - is accessible to a wider demographic. Despite the intense competition within the natural personal care segment, Ashpveda distinguishes its market position through sustainable sourcing and the elimination of over 45 synthetic toxins. As the brand eyes further penetration into the Middle East and Eastern Europe, this successful franchise model provides a template for consistent, luxury-oriented service delivery across diverse geographical markets.

Specializing in beauty and wellness

Founded in 2019 in Jaipur, Ashpveda specializes in premium Ayurvedic beauty and wellness, offering products like cleansers, oils, and moisturizers. The brand operates through an omnichannel model, targeting wellness-conscious consumers across India and global markets. Its growth strategy emphasizes sustainability, franchise-led retail expansion, and international market penetration.

Victoria’s Secret has marked a significant advancement in its domestic growth trajectory with the inauguration of a premium flagship store at Phoenix Marketcity in Pune. This expansion into Viman Nagar follows a broader strategic initiative by the Apparel Group to localize the brand's footprint within high-traffic urban clusters. By selecting Pune - a city characterized by a burgeoning aspirational consumer base - the brand is effectively scaling its presence beyond traditional metropolitan centers like Mumbai and Delhi. The new outlet serves as a high-touch experiential hub, housing comprehensive lingerie, loungewear, and beauty portfolios, including high-demand ranges like Dream Angels and Very Sexy, alongside recent innovations such as the Cool Air collection designed for the Indian climate.

Synchronizing celebrity influence with market penetration

Punctuated by an appearance from Indian brand ambassador Triptii Dimri, the launch highlights  a deliberate shift toward cultural resonance. This localized engagement strategy aims to transition the brand from a global luxury aspiration to a more accessible daily lifestyle choice for urban Indian women. Abhishek Bajpai, CEO, Apparel Group India, notes, the company identifies Victoria’s Secret as a high-priority growth engine, projecting sustained double-digit expansion over the next three to five years. By integrating physical retail flagships with robust e-commerce capabilities via Myntra and the brand’s dedicated digital storefront, the conglomerate is creating a seamless omnichannel environment that addresses the diverse shopping preferences of the modern Indian consumer.

A global leader in intimate apparel and beauty products

Victoria’s Secret is a global leader in intimate apparel and beauty production. In India, the brand operates under a master franchise partnership with the Dubai-based Apparel Group. The brand focuses on premium lingerie, sleepwear, and fragrances, with a growth strategy centered on rapid physical store expansion and localized digital-first engagement.

Contemporary value-fashion retail chain under the Landmark Group, EasyBuy has further strengthened its presence in Karnataka with the launch of a new flagship store in Jayanagar, Bengaluru. This strategic opening serves as a centerpiece of the brand’s accelerated growth initiative, aiming to establish a more prominent physical footprint in key urban commercial districts. By deploying a larger retail format in Jayanagar, the company intends to reinforce its ‘Contemporary Value’ proposition, effectively balancing aspirational fashion trends with the accessible price points that define its market positioning. The launch signifies a broader organizational commitment to enhancing consumer accessibility while maintaining its reputation for delivering trend-led merchandise.

Driving value in a competitive market

The brand's expansion strategy relies on a robust integration of tech-enabled supply chains and an agile design cycle that facilitates frequent merchandise refreshes. This operational efficiency allows EasyBuy to offer competitive pricing across its diverse portfolio of apparel, footwear, and fashion accessories. As the retailer continues to scale its operations, it is increasingly focusing on creating a seamless omnichannel experience that bridges the gap between digital engagement and physical store visits. With its latest expansion into high-traffic neighborhoods like Jayanagar and HSR Layout, EasyBuy is actively capturing new customer segments, maintaining its momentum as one of India's fastest-growing value-fashion retail entities.

Committed to offering affordable modern fashion

EasyBuy is a value-fashion retailer founded in 2014 by the Landmark Group. It caters to men, women, and children through a portfolio of trendy apparel and accessories. The brand is currently executing an aggressive expansion plan across India, supported by a strong financial foundation and a commitment to affordable, modern fashion.

Max Fashion has formally inaugurated a next-generation concept store at IOI City Mall, Putrajaya, Malaysia, marking a significant evolution in the retailer’s Southeast Asian footprint. Moving beyond traditional high-volume merchandising, the new space prioritizes experiential engagement, blending minimalist aesthetics with intuitive customer flow. The outlet serves as a blueprint for the brand's updated regional identity, utilizing expansive 2,000-sq-m layouts that emphasize open sightlines and modular fixtures. By transitioning to this streamlined architectural format, Max aims to reconcile its value-driven pricing strategy with the premium, aspirational shopping environments now demanded by the modern Malaysian consumer.

Strategic design for modern engagement

The Putrajaya launch underscores a disciplined focus on ‘customer-centric architecture,’ a core pillar of the Landmark Group’s broader 2026 retail strategy. The store design incorporates integrated digital touchpoints and tonal zoning to facilitate seamless product discovery across its menswear, womenswear, and children’s lines. This move follows a successful period of domestic expansion in India, where the brand has already begun retrofitting flagship outlets to feature similar, more spacious, and structured layouts. By deploying these ‘experiential destinations,’ Max is effectively mitigating the pressure of digital-first competition, ensuring its physical presence remains a primary driver for recurring footfall and brand loyalty in a highly saturated and competitive regional fashion market.

Max Fashion is a premier value-fashion retailer owned by the Landmark Group. It offers a broad assortment of apparel, footwear, and accessories for the entire family. With a significant presence across the Middle East, India, and Southeast Asia, the brand focuses on scaling modern, experiential retail formats to sustain long-term growth.

Shoppers Stop has unveiled its inaugural premium format store at The Pavillion Mall in Pune, marking a definitive shift in the company’s physical retail strategy. Spanning three floors, the store is designed to move beyond traditional transactional shopping by creating an immersive, high-design environment tailored for the city’s aspirational demographic. This new location integrates the brand’s ‘Shoppers Stop 2.0’ vision, which prioritizes architectural sophistication and a curated brand portfolio over standard shelf-space density. By placing this high-touch concept in the heart of Shivajinagar, the company aims to capture the evolving consumption patterns of discerning urban consumers who increasingly favor experiential retail destinations

Strategic premiumization and operational discipline

This expansion aligns with the retailer’s broader objective to increase its revenue quality through the premiumization of its portfolio. While the company recently reported a robust FY26, achieving its highest like-for-like sales growth in a decade at 4.7 per cent, management remains focused on margin expansion and operational efficiency. The introduction of such flagship formats is designed to boost this performance, complementing a highly successful personal shopping service that now contributes 26 per cent of total revenue. As the chain navigates a challenging retail environment, the Pune flagship stands as a critical infrastructure investment intended to drive higher average transaction values and reinforce Shoppers Stop’s position as the primary gateway for international prestige brands entering the Indian market.

Executing debt-free transformation

Founded in 1991, Shoppers Stop is a leading Indian retailer of fashion, beauty, and home lifestyle products. Operating over 100 department stores, it manages a portfolio of 500+ premium global brands. The company is currently executing a debt-free transformation strategy by 2027, focusing on premium formats and its value-fashion chain, Intune.