Baby & Mom Retail transitions into Kharesiya Brands; launches under ‘House of Brands’
10 February 2026, Mumbai
The domestic retail landscape is witnessing a structural shift as Baby & Mom Retail formalizes its transition into Kharesiya Brands, adopting a sophisticated ‘House of Brands’ operational model. This evolution signifies a move away from its foundational focus on maternal and infant care toward a diversified consumer platform. The newly unified corporate identity facilitates the management of a multi-category portfolio, which now extends into high-growth sectors including beauty and personal care, pet nutrition, and home lifestyle solutions. By decoupling individual brand identities from the parent corporate entity, the organization is positioning itself to capture distinct consumer demographics while leveraging centralized supply chain and distribution efficiencies.
Financial trajectory and market penetration
The rebranding coincides with a period of robust fiscal momentum. The enterprise is currently on track to exceed a Gross Merchandise Value (GMV) Annual Recurring Revenue (ARR) of Rs 120 crore for FY26. This growth is underpinned by an aggressive omnichannel strategy, integrating direct-to-consumer (D2C) digital storefronts with an expanding physical footprint. Market data indicates that the Indian baby care industry is projected to reach $9.63 billion by 2032, providing a fertile ground for the company’s core labels like Oyo Baby. However, the expansion into ‘masstige’ beauty via the Newish brand and pet care through Amorite highlights a strategic intent to de-risk the portfolio through diversification.
Institutional readiness and future capitalization
As the firm optimizes its brand-building ecosystem, the focus has shifted toward institutional excellence and product innovation. This rebrand is a reflection of who we have become—a multi-category ecosystem that balances innovation with consumer trust, stated Shish Kharesiya, Founder & CEO. To support this trajectory, the company is intensifying investments in R&D and logistics. These developments serve as critical precursors to the organization's long-term capitalization plans, which include a projected IPO valuation of Rs 280 crore, aimed at securing the capital necessary to scale operations into international markets across Asia and Europe. Founded in 2013 and headquartered in Gurugram, the company has evolved from a specialized infant-care venture into a diversified lifestyle conglomerate. Operating a portfolio of seven distinct brands - including Oyo Baby, Newish, and Gadda Co - it maintains a presence in the apparel, beauty, and home sectors. With a projected FY26 GMV ARR of Rs 120 crore, the firm is preparing for a public listing to fund its expansion into Tier II and III domestic markets and select international territories.
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