17 January 2026, Mumbai
The Indian Gen Z fashion landscape is witnessing a structural realignment, with Tier II and Tier III cities projected to drive 70 per cent of total fashion e-commerce sales by late 2026.
Capitalizing on this ‘hinterland’ growth, Newme has launched three strategic outlets in Jaipur, Surat, and Pune in a single day.
The Jaipur flagship at Vaishali Circle notably introduces a 3,000 sq ft two-floor experiential format, featuring a dedicated content creation zone.
This move addresses a critical consumer insight: while digital discovery remains dominant, 45 per cent of demand for aspirational apparel now originates from non-metro urban clusters where tactile engagement and ‘touch-and-feel’ remain vital for brand loyalty.
Quick commerce and the ZIP revenue engine
Beyond brick-and-mortar, Newme is aggressively scaling its ‘Newme Zip’ 24x7 delivery service to meet the Gen Z ‘need-it-now’ mindset. Currently active in Delhi and Bengaluru, Zip has seen its penetration hit 20 per cent-25 per cent in select catchments, prompting an imminent rollout in Pune and Mumbai.
The strategic intent is clear: to fuse high-street retail with ultra-fast delivery. Sumit Jasoria, CEO, Newme, notes, offline stores now contribute 22 per cent of overall business, but the goal is a 60:40 online-to-offline revenue split by 2026-end, supported by an annual run rate target of Rs 400 crore. AI-led supply chains and manufacturing capex.
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To support this rapid omnichannel expansion, the brand is doubling its Mumbai manufacturing capacity from 1.5 lakh to 3 lakh pieces monthly.
This scalability is powered by an AI-led supply chain that maintains a low-inventory model, crucial for navigating the 10.5 per cent projected revenue increase in India’s apparel sector for FY26.
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Backed by a recent $12 million Series B funding round - valuing the firm at approximately Rs 988 crore - Newme is positioning its tech-heavy operational structure to challenge global fast-fashion incumbents by offering localized, trend-first collections with near-instant fulfillment.
Newme is a technology-driven omnichannel fashion brand specializing in trend-led western wear for Gen Z women. Operating 21 stores across 12 cities, it aims for 50 outlets by FY26.
With a target turnover of Rs 4,000 crore within five years, the brand leverages AI-led manufacturing and 60-minute ‘Zip’ delivery to dominate the Indian ‘fast-fashion’ segment.
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