Tarun Tahiliani embarks on a high-velocity expansion; eyes Rs 600 revenue by 2027
17 January 2026, Mumbai
Celebrating three decades in the fashion industry, ace couturier Tarun Tahiliani is executing a high-velocity expansion strategy to transition his brand from a studio-led model to a retail powerhouse. The designer aims to hit a revenue scale of Rs 600–700 crore by the next fiscal year, primarily driven by his ready-to-wear and premium lines.
While his signature couture remains intentionally limited by its artisanal nature, Tahiliani is betting on Tasva, his menswear partnership with Aditya Birla Fashion and Retail (ABFRL), and OTT, his western separates label, to penetrate the burgeoning Indian mid-luxury segment.
Industrial scalability via corporate machinery
The core of this growth lies in the ‘systems-driven’ approach provided by ABFRL. Tasva has achieved an unprecedented scale of 80 stores in just four years, leveraging factory-led manufacturing to maintain quality at accessible price points. Tahiliani notes that this corporate synergy allows the brand to travel beyond traditional luxury enclaves into India’s mall-led, hyper-visual ecosystem. Simultaneously, the OTT brand is rapidly scaling its physical footprint; currently operating five stores, it is targeting 10–15 profitable outlets by the end of the next financial year.
The resilience of physical luxury in 2026
Despite the digital acceleration in Indian fashion, Tahiliani remains unequivocal about the necessity of brick-and-mortar presence for high-end luxury. The 2026 consumer, described as highly ‘reference-aware’ yet disconnected from traditional tailoring, demands tactile proof of quality.
To address this, the brand is integrating hybrid models - sending curated racks to clients and offering personalized home trials - while maintaining flagship experiences that serve as authenticity hubs.
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As imitation in the fast-fashion segment intensifies, the designer is also tightening intellectual property protections to safeguard his "India Modern" design language.
Tahiliani Design specializes in luxury couture and ready-to-wear characterized by the ‘India Modern’ aesthetic. Since opening India's first multi-designer boutique, Ensemble, in 1987, the brand has expanded into interiors, fine jewelry, and bridal wear.
Growth is currently fueled by a strategic 80 per cent stake from ABFRL in the Tasva entity, targeting a Rs 4,000 crore turnover for the broader ethnic portfolio within five years.
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