Vertical integration and retail velocity drive TechnoSport toward $120 million milestone
6 April 2026, Mumbai
The Indian activewear landscape is witnessing a structural shift as homegrown labels challenge global incumbents through manufacturing self-reliance. Bengaluru-based performance wear brand, TechnoSport has announced a strategic roadmap to surpass Rs 1,000 crore (approximately $120 million) in revenue by the FY26-27. This target follows a robust performance in FY25, where the company closed at Rs 400 crore, and a projected jump to Rs 600 crore for FY26. Central to this growth is a ‘10-in-10’ retail strategy - launching ten exclusive brand outlets (EBOs) within ten days- effectively pushing the brand’s physical footprint to 50 operational stores as of April 2026.
Manufacturing autonomy as a competitive moat
Unlike many digital-first competitors that outsource production, TechnoSport’s expansion is anchored by its vertically integrated facilities in Tirupur, Tamil Nadu. The company currently processes 25 tons of fabric daily, with plans to scale capacity to 50 tons by March 2027. This internal control allows the brand to maintain an average selling price starting at \Rs 450 without compromising on technical features like UPF50+ sun protection and antimicrobial coatings. Puspen Maity, CEO emphasizes, this ‘Made in India’ integration provides the agility needed to service over 7,000 general trade retailers while simultaneously scaling company-owned EBOs to a target of 135 locations by next year.
Global aspirations and multi-channel dynamics
While general trade remains the volume driver, contributing to the sale of 3 million garments monthly, TechnoSport is aggressively pursuing international corridors. Initial export efforts are focused on the Gulf Cooperation Council (GCC) region, aiming to scale monthly unit sales from 10,000 to over 50,000. Domestically, the brand is diversifying its consumer base; while men’s apparel accounts for 85 per cent of current business, the women’s and kids' segments are growing at double the rate of the core category. Backed by a $21 million infusion from A91 Partners, the brand is positioning itself as a high-performance, climate-ready alternative for the everyday Indian athlete, bridging the gap between mass-market affordability and premium functionality.
TechnoSport is a vertically integrated activewear brand specializing in high-performance, affordable apparel for men, women, and kids. Operating primarily in India with growing footprints in the UAE and South Africa, the company leverages in-house R&D and 18 years of manufacturing heritage to maintain mid-double-digit EBITDA margins.
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