20 June 2022, Mumbai:
*Amazon Style opened earlier its first offline clothing store in the United States in Los Angeles. As any which way thick of customers have an online account with Amazon, so it is a natural progression for the e-tailer biggie.
Last month, Amazon launched Smart Commerce, an initiative that will help offline stores set up their own digital storefronts, in addition to selling on its India marketplace. This is similar to what Canada-based Shopify does. Amazon will enable these stores to sell on its marketplace and other platforms.
The Seattle-headquartered etailer plans to onboard more physical stores on its India platform to increase the number of goods that can be delivered quickly to customers.
CREDITS: *Fashion Network
