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Plum BodyLovin': Onboards Ananya Panday

03 August 2022, Mumbai:

Plum BodyLovin’ – the bath and body brand by Plum, onboards, Bollywood diva fashion icon, Ananya Panday to be its brand ambassador.

The brand offers skincare, bodycare, haircare, make up with its signature fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas, and Orchid-You-Not .

ALSO READ Zivame launches online sale event in partnership with Ananya Pandey

 

RELATED NEWS . Ananya Panday named as the brand ambassador for Esprit in India

Ananya Pandey

Ananya Panday (born 30 October 1998) is an Indian actress who primarily works in Hindi films. The daughter of actor Chunky Panday.

Plum BodyLovin’ is also in the process of expanding retail presence and its brand footprints both online and offline Pan-India.

(The Indian Retailer Report)

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Beauty

Melorra: Expanding retail presence

03 August 2022, Mumbai:

Melorra, D2C brand, has launched 3 more brick-and-mortar centers in a span of one month.

Gold, Diamond & Gemstone Jewellery Designs of ⭐Rings ⭐Earrings ⭐Necklace ⭐Chains ⭐Bangles ⭐Pendants & more can be explored at Melorra.

ALSO READ Melorra Jewellery: Designed to Match Your Lifestyle

RELATED NEWS . REGMA: B2B Garment Fair 23-25th July

At Melorra, It gets you!

I have a great experience in Melorra as they have stunning customer support with a brilliant design team. Overall Melorra will reach its apex of fame very soon

Issabella | Statement, You Matter Gold Finger Ring.

CREDITS: Melorra & (Indian Retailer Report)

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Diamond

Mamaearth: Mumbai New Store Opens

30 July 2022, Mumbai:

Mamaearth, the fastest growing FMCG brand from the House of Honasa, launched its Exclusive Brand Outlets (EBO) in Mumbai at Phoenix Market City, Kurla, and Infiniti Mall, Malad. 

Mamaearth is an Indian company of Health, Wellness & Fitness. The company headquarters is in Gurgaon, Haryana. Mamaearth's parent Honasa Consumer is the first unicorn of the year 2022.

RELATED NEWS . Mamaearth: Samantha Ruth Prabhu new brand ambassador 

 

ALSO READ  Mamaearth parent co: Wow! 1st unicorn of Indian Start Up universe in '22 

About Brand

With the latest funding, Mamaearth parent gets the tag of joining the very first unicorn of 2022, valued at $1.2 billion.

Honasa co-founder and Chief Executive Officer Varun Alagh claim their flagship brand Mamaearth is a leader in the D2C personal care segment and The Derma Co is set to chart out its success story.

(Indian Retailer report)

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Mamaearth

WEALTH IN WASTE

28 July 2022, Mumbai:

Fashion for Good releases “WEALTH IN WASTE: INDIA’S POTENTIAL TO BRING TEXTILE WASTE BACK INTO THE SUPPLY CHAIN”.

INDIA’S POTENTIAL TO LEAD CIRCULAR TEXTILE SOURCING.

a first-of-its-kind study, and the most comprehensive analysis of the Indian textile waste landscape.

India is in a unique position to leverage existing infrastructure and resources to emerge as a leader in capturing waste, implementing new sorting and recycling technologies, and reintroducing its textile waste back into the global market, securing its role as a circular sourcing region.

RELATED NEWS . Assessing Tracer Technologies To Boost Traceability

 

ALSO READ  Indian Textile Industry: How Much Is It Converting Pet Bottle Into Polyester Yarn!

UNLOCKING POTENTIAL: THE OPPORTUNITY FOR INDIAN PLAYERS

“Advanced recycling technologies are at the cusp of closing the textile-to-textile recycling loop. The resources and materials are available, yet the infrastructure and systems to source and provide higher quality feedstock fall short. With mounting pressure to reduce reliance on virgin sources and decarbonise the industry, what can be reused, must be reused to its full potential.” - Katrin Ley, Managing Director at Fashion for Good.

“The industry stands to gain a clear map of the textile waste value chain in India, armed with a robust set of recommendations for action. This now forms a strong basis to move forward collaboratively to scale the investments, infrastructure, and innovation needed to make circularity in fashion reality in India." – Anita Chester, Managing Director at Laudes India LLP.

To enable an effective transition towards circularity, “WEALTH IN WASTE: THE OPPORTUNITY FOR INDIA TO BRING TEXTILE WASTE BACK INTO THE SUPPLY CHAIN” attempts to fill the data gaps that exist in the textile waste landscape in India.

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FashionForGood

Fashion World Tokyo 2022

27 July 2022, Mumbai:

The Sustainable Fashion Trends in Japan!

Dates: October 18 (Tue) - 20 (Thu), 2022 / April 5 (Wed) - 7 (Fri), 2023

Venue: Tokyo Big Sight

Japan Organiser: RX Japan Ltd.

RELATED NEWS .  Cinte Techtextil China 2022: Annual meetup

 

ALSO READ Showcasing the limitless nonwovens possibilities at Cinte Techtextil China 2022

Japan's largest international fashion trade show with 750* exhibitors from all over the world!.

FaW TOKYO -FASHION WORLD TOKYO is the business platform for companies from all over the world to showcase the latest sustainable products/materials, apparel, bags, shoes, accessories, fabrics/materials/textile accessories, and fashion digital technologies.

The October show will gather SS collections and welcome 23,000* buyers from all over the world to source brands, fabrics, and materials, order fashion sourcing/OEM/ODM services, and more.

*Expected number in 2022 October show.

(Fashion World Tokyo Report)

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