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Brands-To-Retail 11-03-2022

Triumph International to increase store count by 2023

11 March 2022, Mumbai:

One of world’s leading intimate apparel brands, Triumph International India aims to increase its store count to 15 Triumph and 5 Sloggi stores by 2023.

The brand inaugurated new retail store in Navi Mumbai on March 8. The store was inaugurated by Bollywood actress Tara Sutaria alongiwth Santhosh Sivaramakrishnan , Commercial Director, India & Sri Lanka, Triumph International.

ALSO READ: 'Sloggi' to expand retail presence in India

Thematically designed, with setups and fixtures in brand’s signature colors, the 900 sq. ft. store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive choice of premium intimate clothing across various collections.

Consumers can also avail expert fitting advice from their well-trained fit experts. With a presence in 80 cities of India, Triumph International.

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Brands-To-Retail 11-03-2022

Triumph International to increase store count by 2023

Mango's profit rise

11 March 2022, Mumbai:

Mango has seen profits rise to their highest level in almost a decade as its turnover neared its record 2019 levels.

The fashion retailer reported growth of 21.3% to £1.8 billion, with online sales accounting for 42% of turnover as profits rose to £56 million, trebled from the £17.6 million it saw in 2019.

ALSO READ: Mango ropes in VaaniKapoor as brand ambassador

The retailer also increased its investment by 64% to £37 million, with the majority of these resources spent on accelerating its digital transformation and refurbishing the store network.

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CREDITS: Retail Gazette The article has not been edited by DFU Publications staff.

Brands-To-Retail 11-03-2022

Kahani Lush launches with maiden collection

09 March 2022, Mumbai:

Sustainable fashion brand Kahani Lush has launched its maiden collection ‘Umang; in India. Designed to create Indo-Western fashion for women, the festive wear collection will benefit from the huge growth potential in Indian market.

Ekta and Vipul, Founders say, the brand aims to create a unique blend of wearable indo-western garments for every occasion. It will create breathable and comfortable clothes for modern women which will also make a style statement.

Garments launched by Kahani Lush have simple, sober designs, reflecting the Indian heritage.

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, Ajio, etc.

A sustainable homegrown label, Kahani Lush’s designs are a confluence of Indian heritage and contemporary influences of minimalism, detail, and quality-oriented craftsmanship.

The brand offers carefully crafted ensembles for the entire family. Its embroideries are inspired by blooming flowers. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.

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Brands-To-Retail 09-03-2022

Kahani Lush launches with maiden collection

W, TCNS Ltd- 'W is More'

09 March 2022, Mumbai:

About W

India’s Leading Women's Branded Apparel Company

Arguably India's largest fusion wear brand - W

With an aim to provide fashion in a modern retail environment to the Indian woman, the company set up its first W store in Delhi in 2002-03. The brand grew out of contemporary Indian woman’s need for innovative ready-to-wear that combines fashion and functionality.

A brand for the fair sex since the word go has stood to redefine fashion now successfully for over a decade.

As growth is well entrenched in the core DNA of 'W' it expands its offerings to own the complete Head-to-Toe fashion space.

ALSO READ: TCNS Clothing Co's earnings for the third quarter fy22

*The expansion is being announced with W's first influencer-led digital forward campaign - 'W is More'. It is a simple expression of going beyond - beyond traditional styles, beyond apparel, beyond regular sizes, beyond all expectations.

The campaign, under the umbrella thought of 'W is More' brings all of this together in an impactful way. Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, "W has always been a step ahead of the fashion curve, thoughtfully curating products, keeping the Indian and western sensibilities in mind.

The same thought has been extended to our newer categories.

With the addition of these categories, now our consumer will be able to get complete head-to-toe looks under one roof."

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CREDITS: Business Standard.

Brands-To-Retail 09-03-2022

EUROJERSEY supports FAI

11 March 2022, Mumbai:

It is from the passion for one’s own area, and consequently the desire to take care of it, that the most effective projects and the best initiatives are born, bringing together different environments and sectors with a common purpose: pooling resources and skills to achieve authentic results and build something that really makes a difference.

ALSO READ: EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

It is with this vision in mind that EUROJERSEY, the Company based in Caronno Pertusella (Varese) that has made a name for itself internationally for its warp-knitted Sensitive® Fabrics made in Italy, today launches a new initiative for its local territory, forging an annual partnership in support of another excellence in the Varese area, Villa e Collezione Panza in Varese, one of the properties of FAI - Fondo per l’Ambiente Italiano (the National Trust for Italy) which has been taking care of it since 2000, opening it to the public and organising exhibitions and cultural activities there.

EUROJERSEY has been developing the SensitivEcoSystem® project since 2007, introducing and adopting responsible production models in its business as an investment not only for itself but for the future of everyone.

EUROJERSEY has named this new partnership with FAI IT CAN, where the verb, in addition to declaring a concrete commitment, also stands for Culture-Art-Nature, which are simultaneously the shared values and content, and the areas where they will engage together.

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Brands-To-Retail 11-03-2022

Sara Ali Khan acquires stake in The Souled Store

09 March 2022, Mumbai:

Bollywood celebrity Sara Ali Khan has acquired a stake in men’s and women’s apparel brand The Souled Store plans to expand its online and offline operations.

Currently retailing its licensed apparel and casual wear online and at its five brick-and-mortar stores, The Souled Store plans to open more offline retail outlets in the future. The brand raised Rs 75 crore through a Series B funding round in 2021 from a group of investors led by Elevation Capital.

ALSO READ: Sara Ali Khan onboarded by Libas

The Souled Store retails a wide range of licensed apparel and accessories with recent collections featuring the logos for the new ‘The Batman’ movie, television series Friends, and cartoon series Powerpuff Girls.

The brand holds 180 licenses from businesses including Disney and WWE enabling it to use the businesses’ logos on its products.

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Brands-To-Retail 09-03-2022

Sara Ali Khan acquires stake in The Souled Store

PUMA: Celebrates This Women’s Day In A Style

08 March 2022, Mumbai:

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements.

Sports brand PUMA India took a significant step this Women’s Day by adding diverse mannequins at its stores across the country.

As part of this initiative, the brand also created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.

ALSO READ: PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin moulds were created as per their exact measurements.

Historically in retail, mannequins have always been tailored to look a particular way and this move by PUMA aims to shatter society’s rigid beauty standards and ideal body expectations.

Sharing his views on the campaign, Abhishek Ganguly, Managing Director, Puma India & Southeast Asia said, “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone.

Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in the country.”

He added, "We are honoured to create a tribute mannequin for PUMA Athlete Avani Lekhara.

She is an inspiration and a role model for young women of the country, and this is our way of celebrating her achievements."

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CREDITS: everything experiential.

Brands-To-Retail 09-03-2022

PUMA: Celebrates This Women’s Day In A Style

Mike Ashley's Frasers Group raise stake in Hugo Boss

10 March 2022, Mumbai:

Frasers Group now owns 4.5% of Hugo Boss’s total share capital, and 13.7% of shares via the sale of put options.

The group, comprising of House of Fraser, Flannels, Jack Wills, Sports Direct, USC and Cruise, holds shares worth around £390m in Hugo Boss.

ALSO READ: Hugo Boss revises 2021 outlook as continues to be on a strong wicket

The retailer said its investment reflects its "belief in the Hugo Boss brand, strategy and management team”: "Frasers Group continues to intend to be a supportive stakeholder and create value in the interests of both Frasers Group's and Hugo Boss's shareholders."

The group, formerly known as Sports Direct International, upped its stake in Mulberry, from 29.7% to 36.8% in November 2020.

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CREDITS: drapersonline.

Brands-To-Retail 10-03-2022

Mike Ashley's Frasers Group raise stake in Hugo Boss

IPL team, Rajasthan Royals principal sponsor: Dollar Industries Ltd

09 March 2022, Mumbai:

Dollar Industries Ltd, is a knitwear manufacturer situated in Kolkata.

Dollar industries Ltd on Tuesday announced its ties up with Rajasthan Royals, as the principal sponsors for the 15th edition of Indian Premier League (IPL), the annual cricketing extravaganza.

As part of the multi-year partnership, the Royals will sport the Dollar logo in the top right chest position of the official Rajasthan Royais team clothing.

ALSO READ: Dollar Industries' net profit for the Q3 FY22 reported

Being one of the key players in the hosiery market, Dollar Industries Limited is spread across the country, with Rajasthan particularly being identified as a priority market in terms of business Meanwhile, the company's recent brand addition-Athleisure is also set to complement this significant association with the Royals.

"We have been impressed and excited by the brand transformation at Dollar Industries Limited and are pleased to have them associate with the franchise Being a brand that serves millions of consumers across the country, with a large focus on our home state of Rajasthan, we felt there is a strong alignment and we're looking forward to supporting their growth RR CEO Jake tush McCrum said UNI PC RN.

RELATED ARTICLE Dollar Industries, GOAT stitch 'Pepe deal'

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CREDITS: UNI.

Brands-To-Retail 09-03-2022

IPL team, Rajasthan Royals principal sponsor: Dollar Industries Ltd

Woodland expects revenues to grow well this year

08 March 2022, Mumbai:

Footwear and apparel brand Woodland expects revenues to grow 10 per cent to Rs 1,000 crore in the current financial year as stores reopen and expand operations.

The retailer also expects sales to bounce back to pre-pandemic levels during the next few quarters. . Last year, Woodland recorded revenues worth Rs 700 crore.

Sales were impacted by the COVID-19 induced slowdown and restrictions on travel imposed in several places, says Harkirat Singh, Managing Director, Aero Club, the owners of Woodland.

ALSO READ: Woodland, a global footwear and clothing company, aims to reach Rs. 2,500 crore in sales by 2025

The brand plans to go slow on retail expansion and open around 30 stores a years, adds Singh.

Having forayed into the Indian market in 1992, Woodland currently has over 500 company-owned stores and 5,000 multi-retail outlets across the country. The company plans to achieve sales worth Rs 2,500 crore by fiscal year 2025.

RELATED ARTICLE Woodland to add new stores this fiscal

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Brands-To-Retail 08-03-2022

Woodland expects revenues to grow well this year

TCNS-owned brand W adds new product categories

09 March 2022, Mumbai:

Expanding its product portfolio, TCNS Clothing-owned brand W has added footwear, jewelry, and cosmetics categories to its platform.

The brand has also launched its first influencer-led digital forward campaign ‘W is More’.

It has launched W Beauty with a wide range of products across categories while W Jewel has been launched with earrings, neckpieces, bracelets, and rings.

Anant Daga, Managing Director, TCNS Clothing Co says, W curates products thoughtfully, keeping Indian and Western sensibilities in mind.

ALSO READ: W, TCNS Ltd- 'W is More'

The addition of new categories on the platform will offer consumers complete head-to-toe looks under one roof. The new categories are exclusively available at select W stores, websites, and e-commerce platform Myntra.

W is a part of the fashion conglomerate TCNS Clothing Co which has successfully launched and scaled up many brands and product innovations for Indian women.

A premium fusion wears brand, W merges Indian and western sensibilities with an emphasis on distinctive design and styling.

The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.

W believes its data-centric approach, supported by an innovative and institutionalized design process and experienced design team, allows it to develop new and differentiated trends in the market.

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Brands-To-Retail 09-03-2022

Celio Fashion appoints Digitas India

09 March 2022, Mumbai:

The company celio

Founded in 1985, Celio has become, in less than 30 years, the leading men's ready-to-wear brand in France and a must-see internationally.

DIGITAS India

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

*French fashion brand, Celio Future Fashion, has appointed Digitas India as its agency of record for building the brand on digital.

The mandate includes digital communications including media.

ALSO READ: New winter collection from Celio offers effortless style for men

Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the fashion entity as it seeks to gain a rapid foothold across the Indian market, the agency said in a press statement.

Suparna Bose, senior marketing manager, Celio Future Fashion said, “With digital-led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers.

The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

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CREDITS: brandequity.economictimes.

Brands-To-Retail 09-03-2022

Burberry x Supreme collaborate to present new collection

08 March 2022, Mumbai:

After weeks of rumors swirling around social media, Burberry and Supreme finally confirmed the news of their collaboration for Spring 2022 today.

And judging by the sneak peak, the pieces—which include both men's and women's styles—will make for a stylish addition to anyone's spring wardrobes.

The world-famous fashion house and street style brand shared some first looks of the capsule on Instagram, which features a matching denim jacket and trousers in Burberry’s signature check pattern with both brands’ logos on the back, as well as a trench coat and hooded sweatshirt.

ALSO READ: London Fashion Week A/W22: Best collections

Additionally, the upcoming collection—also featured a down puffer jacket, denim shorts, and T-shirt, along with accessories like a crusher hat, six-panel cap, and skateboard. Most of the Supreme x Burberry collection will drop exclusively on Supreme's website on Thursday, March 10 in the U.S., U.K., and Europe.

All other markets will be able to buy the looks beginning on Saturday, March 12. Select pieces—including a funnel-neck jacket, jogging pants, and a silk pajama set—will only be available for purchase from Burberry stores.

Burberry also noted that the cobranded six-panel cap and crusher hat will be available at a later date.

RELATED ARTICLE Burberry launches Rodeo Drive takeover

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CREDITS: news.yahoo.com.

Brands-To-Retail 08-03-2022