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Brands-To-Retail 18-03-2022

Biba: Taproot Dentsu, bags the creative duties

17 March 2022, Mumbai:

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand. The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022.

This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

ALSO READ Biba plans contest offering education opportunities to women

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand.

The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022. This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

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CREDITS: Brand Equity Campaign India Financial Express (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 18-03-2022

Biba: Taproot Dentsu, bags the creative duties

Sarah Borghi's Green Collection is back

17 March 2022, Mumbai:

Sarah Borghi's Green Collection is back with an evolved product and color range of sustainable tights and stockings, mixing feminine flair with smart innovation and eco-consciousness.

Environmental responsibility and cutting-edge technology take up new forms and colors in the second edition of the Green Collection, made for women who cannot compromise on style and sustainability.

Over the years Sarah Borghi has established itself as a leader in its market, thanks to a heritage of over 40 years in the selection of the finest yarns and in the application of cutting-edge process skills.

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The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

ALSO READ

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer.

A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze.

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CREDITS: Retail Gazette The Industry fashion & Apparel Resources.

Brands-To-Retail 18-03-2022

Kiaasa to open 250 outlets by 2023

16 March 2022, Mumbai:

An innovative ethnic wear brand, Kiaasa aims to open 250 retail outlets across India by 2023.

A truly Indian homegrown fashion brand, Kiaasa is dedicated to meeting the ethnic wear needs of Indian customers.

Starting its journey as a concept store in the year 2018, Kiaasa has acquired the entrepreneur duo Om Prakash & Amit Chauhan-led Rugs.

ALSO READ Kiaasa :Stay true to Indian roots and culture

In Style acquired the ethnic wear venture in March 2022.

Kiaasa caters to every ethnic wear need of the new-age female population including kurta sets, suit sets, lehenga sets, dresses, bottom wear, dupatta, accessories, and many more.

Kiaasa has built a huge customer base with its 100 operational stores across 20 Indian states.

The brand offers shoppers a memorable and unrivaled fashion shopping experience. Its signature style and latest designed outfits have already positioned the brand as a 360-degree solution to all urban style fashion.

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Brands-To-Retail 16-03-2022

Skims forays into swimwear

15 March 2022, Mumbai:

Kim Kardashian's Skims has come a long way since its 2019 debut. In just a few short years, the solution-wear brand has partnered with luxury fashion house Fendi on a sold-out collection, outfitted Team USA for the Olympics, and amassed a loyal legion of cult followers, all while upping the ante of its already coveted designs with each new drop.

It also has a 3.2 billion valuation, according to most recent reports.

ALSO READ: Flirtatious, swimwear brand celebrates launches new logo

After the mother of four started posting a slew of beach and poolside pictures from her trip to the Bahamas earlier this year, fans began to speculate in the comments that Skims swim was on the way.

And, well, they weren't wrong. "I know our customers have been wanting this from us for such a long time," Kardashian said in a press release.

ALSO READ: Alaïa, fashion brand to present swimwear in 2022

First, the trailer for her family’s much-anticipated Hulu show “The Kardashians” dropped; then, she announced the launch of Skims’ new swimwear line.

Kardashian, 41, revealed on Twitter and Instagram that her brand is dropping its first-ever swim line on Friday, March 18, sharing several shots of herself posing in the sexy styles.

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CREDITS: Harpers Bazaar uk.style.yahoo.com Page Six (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 15-03-2022

Modernik Lifestyle unveils new brand identity for Dixcy Scott

17 March 2022, Mumbai:

Modenik Lifestyle has introduced a new brand identity for men’s essential clothing brand Dixcy Scott.

The new identity was unveiled shortly after the launch of Modenik Lifestyle formed by merging Dixcy Textiles and Gokaldas Intimatewear the parent company of brand Enamor.

Complemented by innovations in both product and packaging, the new brand identity aims to capture new age consumers across economy, mainstream, and premium segments.

ALSO READ Gokaldas Intimatewear x Dixcy Textiles to 2x turnover in two years: Sunil Sethi, Modenik Lifestyle

With this, the Dixcy Scott brand now features three distinct sub-brands: Dixcy Scott Maximus, Dixcy Scott Originals & Josh by Dixcy Scott for the Premium, Mainstream Premium, and Economy segments respectively.

Catering to the modern-day consumer, the Dixcy Scott Maximus range integrates high-end fashion and heightened-consumer experience through comfi-fit, cleantech, and maxi-dry features.

The Dixcy Scott Originals range improves product performance by focusing on the fit, finish, comfort, and quality with comfi-fit, duratech, and softech features.

The enhanced product range in the Josh by Dixcy Scottline captures and upgrades the unorganized consumer segment into choosing a brand as a lifestyle choice Sunil Sethi, Executive Chairman, Modenik Lifestyle says Dixcy Scott’s new brand identity will be amplified through a communication campaign aimed at establishing its role as a catalyst in the evolution journey of Indian men by providing comfortable and fashionable essential clothing.

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Brands-To-Retail 17-03-2022

Puma: Registers historic-high growth in India

16 March 2022, Mumbai:

German sportswear maker Puma garnered more revenue than the combined sales of its rivals - Adidas, Nike, and Reebok – last fiscal year, paced by increasing awareness about fitness and surging demand for ‘athleisure’ wear in the country.

ALSO READ PUMA: Experiential Store opened in South India

With revenues of Rs 2,044 crore during FY21 ended December, Puma surpassed footwear company, Bata, for the first time in sales.

It also outsold sports retailer Decathlon and apparel brands.

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CREDITS: ET (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Puma: Registers historic-high growth in India

Only launches new Minions-inspired collection

14 March 2022, Mumbai:

Apparel brand Only has launched a new collection in collaboration with Illumination’s Minions, the most successful animated film franchise in history.

Inspired by the joyous world of Minions, the Only X Minion collection offers a colorful range of T-shirts, jogger-style trousers, crop tops, dresses for women.

Combining streetwear with comfortable clothing, the range features expressive and relevant prints against modern silhouettes that rightly fit the brand’s ethos, making it part of every millennial girl’s wardrobe.

Launched in March 2022 in partnership with Universal Brand Development and licensing agent, Black White Orange, the new collection is available at stores and its online platform.

ALSO READ: Womenswear brand Tamaraa Tahani by designer 'Tahani Manaquib' will launch its 1st flagship store in Indore

Incepted in 1995 in Denmark Only forayed into India its first store in Mumbai in 2010. Having received an overwhelming response, it has rapidly expanded its style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop Shops to date.

Only has set the paradigm for ‘denimizing’ the world with its range of runway-inspired and trend-driven collections of high on fashion denim wear for the fun fearless fashionistas.

Incorporating the latest trends, Only curates a unique version of fashion, keeping in mind the exclusive and differentiated fashion moments each girl comes across.

The Only collections of high fashion western wear feature an inimitable, modern identity coupled with attractive styles and international class.

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Brands-To-Retail 14-03-2022

Only launches new Minions-inspired collection

Benetton India launches new e-commerce website in India

17 March 2022, Mumbai:

One of the most popular fashion brands in the world, Benetton India has launched an e-commerce website in India.

This new e-store will enable consumers to access Benetton products in a new and virtual environment.

It will provide a seamless and convenient shopping experience complementing the brand’s existing sales channels. Ramprasad Sridharan, Managing Director, and CEO Benetton India says the transition to an e-commerce platform will boost the company’s current business strategies, sales channels and make it an integrated brand enabling a hassle-free shopping experience, online and offline.

ALSO READ Benetton forays into 'Metaverse' opening 1st store

Through the new initiative, Benetton aims to deliver to 29,000 pin codes across the country and hope to shape a more sustainable future for fashion, translating into a very contemporary online shopping experience, open to any personality, style, and identity.”

The e-commerce website boasts of colorful and interactive sections that engage users in activities that showcase the collection, turning the purchase process into a truly enjoyable experience and encouraging shoppers to come back again and again to discover new initiatives and activities.

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Brands-To-Retail 17-03-2022

Benetton India launches new e-commerce website in India

VF CORPORATION: Recognised globally 'One Of The Most Ethical Co' 6th Consecutive Yr

16 March 2022, Mumbai:

Recognition honors companies demonstrating exceptional leadership and a commitment to business integrity through best-in-class ethics, compliance, and governance practices.

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2022 World’s Most Ethical Companies.

“We are honored to be recognized for the sixth consecutive year as one of the world’s most ethical companies,” said Laura Meagher, VF’s Executive Vice President, General Counsel, and Secretary.

ALSO READ: PVH Corp, to close its stores in Russia

“Our associates around the world have demonstrated incredible courage during the humbling events of the past year. We are proud of our shared commitment to live out our purpose every day and to always lead with integrity.

Receiving this honor from Ethisphere reinforces our belief that our united efforts to operate with the highest ethical standards will continue to lead us to achieve great things together.”

VF has been recognized for the past six years and is one of only two honorees in the apparel industry to be named this year.

In 2022, 135 honorees were recognized spanning 22 countries and 45 industries.

“Today, business leaders face their greatest mandate yet to be ethical, accountable, and trusted to drive positive change,” said Ethisphere CEO, Timothy Erblich.

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CREDITS: VF Corp (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Diesel: Launches NFT platform

14 March 2022, Mumbai:

Italian fashion brand Diesel is expanding its presence in the non-fungible token (NFT) sector through the launch of D:VERSE NFT platform.

It’s looking to launch collections that combine physical and digital items and support a digital community on Discord.

The collections will include digital collectibles of runway pieces, limited edition physical garments, sneakers, and accessories.

ALSO READ: Fashion designers ride on NFT bandwagon

The NFTs will potentially be used as wearables in the metaverse, but no partnership with an existing virtual reality platform was mentioned.

The company is launching a D: VERSE key, which is a token-like asset that can be exchanged for discounted NFT pre-sales, raffles, prizes, and other NFTs.

The first collection will be based on pieces showcased at this year’s Milan fashion week from the Fall/Winter 2022 collection. In total, there will be four different NFTs that will be sold on the D: VERSE platform on a first-come, first-serve basis.

However, no pricing has been released. In addition, there will be one single edition NFT that will be sold through an auction on Rarible’s platform.

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CREDITS: Ledger Insights.

Brands-To-Retail 14-03-2022

'Almost Gods' plans new store in London

17 March 2022, Mumbai:

New Delhi-based independent streetwear brand Almost Gods plans to open its first UK store in London.

The brand opened its debut flagship store in Delhi spread across 400 sq ft stone-carved space inspired by the Nabatean architecture of Petra, Jordan.

The store features a giant griffin in mid-flight bursting out of the rocky walls.

ALSO READ CRISIL Ratings: 'Offline Apparel Retailers' expected to witness growth trajectory this year

It adorns Nabatean architectural design elements like wall carvings and stacked rock structures throughout.

The columns flanking the griffin are inspired by the Broken Column at Ephesus in Turkey.

The store was set up within a period of five months.

It has a-sized mock-up created out of polystyrene, inclusive of moulds for each separate element from the body of the griffin, wings, columns, and broken niches.

The store also has a patio space for events, installations, live performances and showcases.

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Brands-To-Retail 17-03-2022

Benetton India: Launches Digital Store

16 March 2022, Mumbai:

Benetton Group

Respect for the environment and people: social responsibility is intrinsic to Benetton Group and has always been expressed through a way of “doing business” that is based on principles of respect for the environment and people – at all levels – and on communication campaigns defending human rights.

This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

ALSO READ: Benetton forays into 'Metaverse' opening 1st store

Benetton, one of the most popular fashion brands in the world, unveiled its India e-commerce website. This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

The technology being applied will bring the convenience of hassle-free shopping - anytime, anywhere: online, in-store, and on social media.

Ramprasad Sridharan, MD and CEO Benetton India Pvt. Ltd, said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omnichannel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years.

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CREDITS: Indian Retailer.

Brands-To-Retail 16-03-2022

Kiaasa :Stay true to Indian roots and culture

11 March 2022, Mumbai:

About Kiaasa

Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, it continues to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends.

KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman.

ALSO READ: 'Global Ethnicwear Market' register 6% annual growth

The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.

Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style.

The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA. As per the management what makes the journey interesting is the dedicated efforts and passionate approach towards the desired goal and is seized of what all it takes.

The brand has a deep vision to be a storyteller of every modern-day Indian woman.

*Om Prakash and Amit Chauhan. “When we acquired KIAASA in March 2021, the operational store count was 28, today after 1 year, and successfully facing the heat of 2nd & 3rd Corona Wave, we now operate 103 stores pan India” adds the Director Amit Chauhan.

RELATED ARTICLE Sara Ali Khan onboarded by Libas

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CREDITS: Kiaasa & The India Saga.

Brands-To-Retail 12-03-2022