04 December 2023, Mumbai

Max Fashion, the value fashion brand under Landmark Group, celebrates 17 successful years in India, boasting a substantial 35 million-strong customer base and a network of 480 stores across the nation.

Embracing a vision to democratize fashion, Max Fashion's growth underscores the trust and loyalty earned from customers. Pallavi Pandey, Vice President of Max Fashion.

Nuanced view

Max Fashion's transition from offline to online, including a mobile platform, complements its significant social presence with over 1 million youth followers on Facebook and Instagram.

With a commitment to freshness through bi-monthly style updates, the brand recently introduced a sustainable product line, Max Cares, aligning with evolving consumer values.

Launched in 2004, Max Fashion now spans 200 Indian cities and boasts a global footprint of 850 stores in 19 countries.

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29 November 2023, Mumbai

Cricketer Virat Kohli's youth fashion brand, Wrogn, has introduced an army-inspired collection titled "Wrong X A47 - The Indian Infantry Collection." In collaboration with A47, the collection encompasses an array of polos, jackets, camp T-shirts, and hoodies, featuring various army-inspired colors such as khaki, olive green, camouflage, and different shades of brown.

Granularity

The collection's objective is to encourage Indians to proudly showcase their achievements, as highlighted by Bhavik Vora, Founder CEO. The strategic partnership with Wrogn, coupled with the association with The Infantry Museum and Research Centre, is anticipated to contribute significantly to achieving this goal.

With prices starting from Rs 1,049, the collection is accessible through various channels, including online platforms such as Myntra, Flipkart, and Wrogn's website, as well as offline through the brand's retail stores.

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24 November 2023, Mumbai

In the fiscal year ending March 2023, Delhi-based lingerie retailer Clovia recorded an impressive 70 per cent increase in revenues, reaching Rs 291.71 crore compared to the previous fiscal year's Rs 171.16 crore, according to Ministry of Corporate Affairs (MCA) filings.

However, despite robust top-line growth, the Reliance Retail-backed venture reported a substantial net loss of 54per cent, amounting to Rs 80.93 crore in FY23. This loss was attributed to a notable increase in expenses, which rose by 68per cent to Rs 376.44 crore compared to FY22.

Spotlight

Of particular note is the remarkable 121 per cent year-over-year surge in employee benefit expenses and other expenses reaching Rs 213.16 crore, a significant rise from the previous year's Rs 117.63 crore.

Reliance Retail Ventures acquired an 89 per cent stake in Clovia's parent company, Purple Panda Fashions, last year, leaving the remaining 11per cent in the hands of Clovia's founding team. Valued at Rs 950 crore, this deal included both primary investment and a secondary share sale, contributing to Reliance Retail's strategic expansion in the online fashion sector.

Data-point

The women's apparel market is poised for substantial growth, projected to reach $39 billion by FY25, up from $25 billion in FY20, according to a report by Wazir Advisors. A significant driver of this growth is expected to be the innerwear segment.

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04 December 2023, Mumbai

Lemon Lilt, a new streetwear brand focused on quality and artist collaboration, is launching its online store with a maiden collection of graphic T-shirts.

About Brand

Set to disrupt the industry, Lemon Lilt uses high-end fabrics and original designs in its garments, each rigorously tested for quality.

The brand will release capsule collections in partnership with different artists, offering a unique platform for creative expression. Each collection promises something new and refreshing, catering to customers' desire for stylish, authentic, and eco-friendly streetwear.

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28 November 2023, Mumbai

Debuting in the Pune market, Victoria’s Secret, the American intimate specialty retailer, has launched its maiden store at Phoenix Mall of the Millennium in Wakad. This signifies the brand's third physical store in India, following its initial presence on the e-commerce platform where it offered fragrances, beauty, and personal care products.

About brand

Victoria’s Secret entered India with its first store at Palladium Mall in Mumbai in 2022, followed by another outlet at Ambience Mall in Vasant Kunj, New Delhi.

Established in 1977 by brothers Roy and Gaye Raymond, the American brand operates in India through its partner, the Apparel Group, a global fashion and retail giant headquartered in Dubai. The Apparel Group, with ownership of over 80 brands globally, manages well-known names such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, and more.

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24 November 2023, Mumbai

Praharsh Enterprises has unveiled the largest multibrand Raymond showroom in Ahmedabad, showcasing a diverse range of high-quality ready-to-wear garments. As per Tarpan Shah of Praharsh Enterprises, the showroom features Raymond's multibrand offerings and presents clothes tailored as per choices based on color, pattern, fit, occasion, neck, sleeve, and discount offers.

Outlines

With approximately 12 Raymond showrooms in Ahmedabad and Bhavnagar, Praharsh Enterprises plans to extend similar quality and variety to its women's wear collection. The new showroom introduces the exclusive Ring Denim from renowned jeanswear brands by Raymond, along with an exquisite selection of shirting and suiting fabrics, including options like worsted fabrics, cotton, wool blends, linen, and denim.

Backdrop

The multibrand showroom by Praharsh Enterprises also broadens its offerings to include high-fashion garments from other brands such as Raymond Ready to Wear (RRTW), Park Avenue (PA), ColorPlus (CP), and Parx.

The Park Avenue collection caters to individual styles, providing stylish and innovative wardrobe solutions for fashion enthusiasts. The ColorPlus range offers a blend of casual and formal ensembles designed for easy wear and an effortlessly stylish look. Meanwhile, the Parx collection addresses consumers' 'beyond work' needs with its Urban, Sport, Excursion, and Club ranges.

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25 November 2023, Mumbai

Swedish fashion giant Hennes & Mauritz (H&M) has expanded its presence in India with the inauguration of two new stores in Pune and Bengaluru. These new mark the 57th and 58th stores for H&M in the country. Notably, the Bengaluru store is the brand's sixth establishment in the city, while the Pune store is the fourth in the metropolis.

The Pune store, situated in the Phoenix Mall of the Millennium, adopts H&M's home concept introduced in 2033.

Backdrop

Since entering the Indian market in 2015, the Stockholm-based H&M has successfully opened 58 stores across the country. In comparison, Zara, owned by Inditex, has established only 21 stores.

Founded in 1947 by Erling Persson, H&M made its debut in India in October 2015. Presently, the brand operates in 30 cities across India, offering a seamless online shopping experience through its website, app, and the fashion e-commerce platform Myntra.

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23 November 2023, Mumbai

Black White Orange (BWO) has set its sights on developing and overseeing merchandise licensing operations in India through a strategic partnership with Playboy Enterprises International, a prominent lifestyle brand and a key player within the PLBY Group.

This collaboration will empower BWO to manage an array of categories, spanning fashion, accessories, beauty, grooming, home, innerwear, and shopping experiences.

Allison Kopcha, Chief Business Development Officer and Licensing at Playboy says, the company's robust business acumen, distinctive licensing approach, and deep understanding of the Gen-Z and millennial consumer mindset position it well to thrive in the Indian market. Mitali Desai, Co-founder of Black White Orange, emphasizes the partnership will leverage Playboy's assets, including the iconic Rabbit Head logo, to not only offer a diverse range of lifestyle products but also deliver an inclusive shopping experience.

Currently, BWO boasts partnerships with Jay Jay, Kwality Restaurants, Bluorng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner in India.

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24 November 2023, Mumbai

The 'Sustainability Accelerator Program 2023' organized by Aditya Birla Fashion and Retail (ABFRL), a prominent name in the fashion and textiles industry, concluded successfully, shaping participating students into responsible corporate leaders. As per Naresh Tyagi, Chief Sustainability Officer at ABFRL and Co-Chair of the Sustainability Accelerator Program, the program aimed at nurturing a new generation of sustainability champions committed to forging a greener future.

Highlights

Focusing on teaching students effective ways to utilize technology in combating climate change, the program recognized and awarded diplomas to the top-performing 20 students for their notable contributions.

Manav Subodh, Founder of 1M 1B, highlighted the internship not only provided valuable insights but also encouraged students to actively contribute to addressing climate change through the exploration of innovative technologies.

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