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Cover Story: Unveils “Nomad Land” collection

01 December 2023, Mumbai

Nomad Land: A Collection for the Modern Woman 

Cover Story, a leading fashion brand, presents its latest collection, “Nomad Land”. This collection celebrates the adventurous and adaptable spirit of the modern woman, who combines a nomadic mindset with practical needs.

Artistic and Confident 

Each piece of clothing in the Nomad Land collection is a masterpiece of craftsmanship and style, designed to radiate confidence and leave a lasting impression. The collection reflects the journey of a woman who balances her roots and her wings and embraces her unique identity.

Versatile and Free 

The Nomad Land collection offers a blend of contemporary designs and functional elegance, suitable for any occasion and environment. The collection is inspired by diverse cultures and traditions, creating a rich and colorful mosaic of influences.

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Metro Brands Limited opens 200th Crocs store in Chennai, India

Metro Brands Limited (MBL), India's swiftest-growing footwear retailer, celebrates a pivotal moment with the inauguration of its 200th Crocs store in India, marking a significant milestone in its retail expansion.

Partnering with Crocs India Limited (CIL) since 2008, the collaboration has won the hearts and feet of Indian consumers, establishing a deeply cherished brand. The journey evolved in 2015 with a non-exclusive retail license agreement, granting MBL the authority to distribute Crocs products in India.

From the inaugural exclusive Crocs store in Lucknow in 2015 to the current milestone at Pondy Bazaar, Chennai, the partnership showcases seamless alignment with MBL's mission. Maulik Desai, Business Head-Crocs at MBL, emphasizes their commitment to a global retail experience focused on comfort and style.

Sumit Dhingra, VP & General Manager, India & SEA, expresses delight in Metro Brand's role as Crocs' significant partner, envisioning an even more exciting future in Indian footwear.

This 200th store not only cements Metro Brand's status as India's fastest-growing footwear retailer but also underscores the enduring impact of the partnership with Crocs India Limited, promising an innovative future in Indian footwear.

Metro Brands Limited opens 200th Crocs store in Chennai, India

Reebok launches flagship store in Bengaluru

23 November 2023, Mumbai

Reebok, the well-known footwear and apparel brand, has opened its flagship store in Kammanahalli, Bengaluru. The opening was led by OP Jaisha, accomplished field athlete and Olympian.

This cutting-edge store features an extensive and carefully curated collection that includes a wide range of footwear, clothing, and accessories, catering specifically to the diverse requirements of fitness enthusiasts.

Outlines

As an integral part of the Authentic Brands Group (ABG), Reebok collaborates closely with Aditya Birla Fashion and Retail (ABFRL) in India.

With a strategic vision to expand its retail footprint, the brand has ambitious plans to open new stores throughout the country, solidifying its strong presence in the Indian market.

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