13th September 2021, Mumbai:

Coutloot, a social e-commerce start-up located in Mumbai, has secured $8 million (Rs 58 crore) in a pre-series investment round headed by Ameba Capital.

The investment round included participation from SOSV, 9Unicorns, Astarc Ventures, and Venture Catalysts, an existing investor. Coutloot plans to use the money to grow its retail offerings, scale its B2B supply chain, and ramp up recruiting across verticals like technology, marketing, and leadership. 

Kevin Wang, a managing partner at Ameba Capital, stated in a statement about the investment in Coutloot, "Coutloot has best answered the demands from the growing consumption of 500 million-plus tier 2, 3 Indian population, by merging online and offline retail."

The country's next rapid 4G mobile deployment will see results similar to those seen in China, such as Taobao, Tmall, and Pinduoduo, or even Tiktok, which provide conversational social commerce supported in India's native languages.”

Coutloot co-founder and CEO Jasmeet Thind stated, "Coutloot gives vendors and buyers the ability to set pricing following a conversation deal." We're attempting to establish Coutloot as India's Taobao, which is one of the world's most intriguing e-commerce success stories.”

Coutloot promises to give business possibilities to over 500,000 offline shops, mom-and-pop stores, house sellers, and street hawkers through their platform, which was founded by Jasmeet Thind and Mahima Kaul.

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11th September 2021, Mumbai:

Urbanic, a London-based fashion label, has partnered with Flipkart ahead of the latter's flagship sale event, "Big Billion Days." Urbanic hopes to expand its footprint across the country with this collaboration, relying on Flipkart's 350 million customers in metros, tier 2 and 3 areas to help fuel its expansion.

The company previously collaborated with Myntra, a Flipkart-owned fashion site that saw record sales on the day of its introduction. Urbanic anticipates that its relationship with Flipkart would help it expand its client base and reach in India.

“Fashion plays a significant role in onboarding new customers over the Christmas season for Flipkart, and we think that this launch will increase our Gen Z client base,” Nishit Garg, vice president of Flipkart Fashion, said in a statement. We are excited to announce the debut of Urbanic on Flipkart, which is one of our most significant fashion collaborations this year.” 

“Through this agreement, we intend to extend our reach and use Flipkart's reach throughout the length and width of the country, as well as their technology, to provide our community of style icons a superior digital shopping experience,” said Rahul Dayama, head of marketing at Urbanic India.

Urbanic, which was founded in 2019, also distributes its items in India through its app, which has over 15 million downloads.

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8th September 2021, Mumbai:

With her brand Sivi's new womenswear line "Panjo Kutch," designer Niketa Thacker has worked with craftsmen across Gujarat to showcase their work and assist lockdown recovery.

Thacker stated on her company Sivi's Facebook page that she developed the collection particularly to assist artists to recover from recent lockdowns, which placed a huge economic hardship on the state's weaving and handicraft community. With the womenswear designs, Thacker also offered craftsmen artistic latitude and encouraged them to express themselves via the collection.

Panjo Kutch includes traditional ornamental patterns and a rich color palette of navy blue, deep red, burnt orange, magenta, and black. Subtle mirror work nods to Gujarat's fondness for mirror-embellished clothing, while long skirts recall the state's traditional attire.

All of the fabrics used in Sivi's most recent collection were acquired from local craftsmen in Gujarat. According to Thacker, the collection debuted in the brand's flagship shop in Ahmedabad, and some of the craftsmen who worked on it currently work for the boutique. Thacker comes from Gujarat's Kutch region, and before becoming a fashion designer, he worked as a criminal lawyer.

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9th September 2021, Mumbai:

Cauvery Handicrafts Emporium, a subsidiary of the Karnataka State Handicrafts Development Corporation (KSHDC), has collaborated with Amazon India to enhance its online sales.

Cauvery Handicrafts Emporium vendors, such as artisans and weavers, will be able to exhibit and sell their handcrafted items to Amazon buyers around the country through the ‘Karigar' shop. “Karnataka is recognized for its handicraft sector and its unique, traditional masterpieces produced from a range of materials utilizing complex patterns and time-tested as well as modern techniques,” said Sumit Sahay, director of seller partner services at Amazon India, in a statement. 

The inauguration of Cauvery Handicrafts Emporium is a significant step forward in realizing our objective for the Karigar initiative, which is to broaden product choices by incorporating local art forms that support craftspeople and make Amazon genuinely representative of India's rich culture.”

“The launch will provide better visibility among buyers who search for a large selection of handmade goods created by craftsmen from Karnataka,” said KSHDC managing director D Roopa Moudgil. In 2019, Amazon India launched Amazon Karigar, a store dedicated to “Made in India” handcrafted items with the goal of promoting small companies across the country.

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