At Hyundai India Couture Week 2026 in New Delhi, luxury couturiers Isha Jajodia and Rimzim Dadu demonstrated a structural shift in occasion wear, prioritizing proprietary textile engineering over traditional ...
... market was valued at $9.85 billion in 2025 and is projected to reach $15.17 billion by 2034. Clothing and apparel account for 61 per cent of luxury fashion demand, supported by ceremonial dressing, occasion ...
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Hangover by Saachi is a modern luxury occasion-wear label specializing in handcrafted apparel, party dresses, and statement separates. Targeting affluent metropolitan consumers and Gen Z tastemakers, ...
... houses an exhaustive inventory of cotton, linen, Banarasi silk, and chiffon ensembles, catering directly to modern working demographics seeking versatile daily and occasion wear. By leveraging an in-house ...
... The outlet will bring BIBA’s women’s ethnic and occasionwear collections closer to Australian consumers, particularly the country’s sizeable Indian-origin customer base.
The move comes as BIBA strengthens ...
... As Pushpa Bector, Group Executive Director and Business Head, DLF Retail puts it, the proposition is to make customers visit a plaza twice a week rather than make an occasional trip to a destination mall. ...
India’s fashion retail market is witnessing a portfolio shift as established ethnic-wear labels move beyond kurtas, sarees and occasion-led collections to capture a larger share of consumers’ everyday ...
... remaining below several international luxury labels. Its products use a 90 per cent micromodal and 10 per cent spandex blend, with bold prints, colors and fitted silhouettes designed for occasions ranging ...
... as accessories, menswear and occasion wear while exploring overseas markets, particularly those with established Indian diaspora demand.
The new retail equation
The larger significance of these businesses ...
India’s 2026 festive retail cycle is being reshaped by a younger consumer who is buying ethnicwear more frequently, for more occasions and at more accessible price points. Gen Z is no longer a low-Average-Order-Value ...
... styles spanning over 13 merchandise categories, ranging from daily essentials and structured basics to celebratory occasionwear. By combining high-street presence with localized retail experiences, the ...
... top for every bottom, outperforming global sales ratios and unlocking fresh opportunities across casualwear occasions.
Driving premiumisation via local agility
The brand's local design team ensures ...
... stores to return purchases, creating an opportunity for retailers to turn BORIS ‘Buy Online, Return In-Store’ into a fresh sales occasion.
Retailers can reportedly convert as much as 40 per cent of such ...
... and social occasions. This behavioural change is being led by younger consumers. Market studies indicate that Gen Z already accounts for nearly 47 per cent of India's fashion spending, while Millennials ...
... occasion wear, premium ethnic apparel and wedding collections are witnessing stronger demand, particularly during festive seasons. Digital commerce has boosted this trend. Consumer reports from Fynd and ...
... contemporary wardrobe solutions, Sisley’s initial Indian product portfolio features trend-forward apparel collections for both men and women designed for versatile, occasion-led wear. The launch addresses ...
... with modern tailoring. The brand offers an extensive portfolio including bridal couture, occasion-wear, and accessories. Following a strategic acquisition by Aditya Birla Fashion and Retail (ABFRL) in ...
... garments that challenge the boundaries of conventional bridal and occasion wear. Similarly, Tarun Tahiliani is discarding the traditional runway format for ‘Navaratna,’ an immersive, multi-sensory experience ...
... are effectively responding to the ‘conscious consumption’ movement, where buyers demonstrate a higher willingness to invest in durable, multi-occasion pieces rather than mass-market fast fashion.
Drawing ...