- 1. OWND! Debuts in New Delhi: ABFRL accelerates Gen-Z retail play
- (News)
- 21 February 2026, Mumbai Anchoring the North India Expansion Aditya Birla Fashion and Retail Limited (ABFRL) has officially extended its youth-centric "OWND!" brand into North India, inaugurating its ...
- Created on 21 February 2026
- 2. Aditya Birla Group targets North Delhi for strategic ‘OWND!’ Gen-Z hub
- (Apparel)
- 24 January 2026, Mumbai Aditya Birla Fashion and Retail Limited (ABFRL) has announced the upcoming launch of its first ‘OWND!’ flagship in North India. Located at the Haiderpur Badli Metro Station in ...
- Created on 24 January 2026
- 3. Gen Z, fast fashion, and the new retail war between Zudio and OWND!
- (Apparel)
- ... in Indian history. Know More As Tata Trent’s Zudio continues its blistering expansion across India, a formidable challenger has arrived: OWND!, the new value-fashion brand from Aditya Birla Fashion ...
- Created on 11 December 2025
- 4. ABFRL launches OWND! In Bengaluru with a new store at Kalyan Nagar
- (Apparel)
- Aditya Birla Fashion and Retail (ABFRL) has officially launched its new fashion brand, OWND!, opening its first flagship store in Bengaluru. Positioned in the value fashion category, OWND! targets Gen ...
- Created on 27 September 2025
- 5. Pantaloons deepens celebrity-retail synergy with new brand launch
- (Apparel)
- ... pure-play e-commerce. Sangeeta Tanwani, CEO, Pantaloons and OWND!, stated, this initiative aligns with the retailer’s vision to balance aspiration with accessibility, offering labels that mirror the evolving ...
- Created on 14 March 2026
- 6. Affordable aspiration and phygital stores, the new rules of Indian retail
- (Apparel)
- ... turn stores into social spaces. Aditya Birla Fashion and Retail’s OWND! brand exemplifies the shift. Built specifically for Gen Z, it trades traditional merchandising for bold visuals, internet slang, ...
- Created on 13 February 2026
- 7. ABFRL strengthens Delhi-NCR presence with new Pantaloons store launch on Pusa Road
- (Apparel)
- ... OWND!, Pantaloons’ Gen Z-focused value format, which grew at 43 per cent Y-o-Y. DFU Profile A primary division of Aditya Birla Fashion and Retail (ABFRL), Pantaloons stands as one of India’s most recognized ...
- Created on 20 December 2025
- 8. Pantaloons unveils newly redesigned store in Mumbai
- (Apparel)
- ... Guru Sangeeta Tanwani, CEO, Pantaloons and OWND!, states, the store’s updated, elevated shopping experience perfectly reflects the brand’s fashion-first philosophy. Its contemporary design and vibrant ...
- Created on 26 September 2025
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