- 1. Aditya Birla Group targets North Delhi for strategic ‘OWND!’ Gen-Z hub
- (Apparel)
- 24 January 2026, Mumbai Aditya Birla Fashion and Retail Limited (ABFRL) has announced the upcoming launch of its first ‘OWND!’ flagship in North India. Located at the Haiderpur Badli Metro Station in ...
- Created on 24 January 2026
- 2. Gen Z, fast fashion, and the new retail war between Zudio and OWND!
- (Apparel)
- ... in Indian history. Know More As Tata Trent’s Zudio continues its blistering expansion across India, a formidable challenger has arrived: OWND!, the new value-fashion brand from Aditya Birla Fashion ...
- Created on 11 December 2025
- 3. ABFRL launches OWND! In Bengaluru with a new store at Kalyan Nagar
- (Apparel)
- Aditya Birla Fashion and Retail (ABFRL) has officially launched its new fashion brand, OWND!, opening its first flagship store in Bengaluru. Positioned in the value fashion category, OWND! targets Gen ...
- Created on 27 September 2025
- 4. ABFRL strengthens Delhi-NCR presence with new Pantaloons store launch on Pusa Road
- (Apparel)
- ... OWND!, Pantaloons’ Gen Z-focused value format, which grew at 43 per cent Y-o-Y. DFU Profile A primary division of Aditya Birla Fashion and Retail (ABFRL), Pantaloons stands as one of India’s most recognized ...
- Created on 20 December 2025
- 5. Pantaloons unveils newly redesigned store in Mumbai
- (Apparel)
- ... Guru Sangeeta Tanwani, CEO, Pantaloons and OWND!, states, the store’s updated, elevated shopping experience perfectly reflects the brand’s fashion-first philosophy. Its contemporary design and vibrant ...
- Created on 26 September 2025
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