- 1. FMCG market shows contrasting behavior between urban and rural consumers
- (Apparel)
- ... is largely happening online, a space where many traditional brands have a limited presence, he emphasizes. In response to these diverging trends, traditional FMCG companies are now tailoring their strategies. ...
- Created on 17 July 2025
- 2. India’s Quick-Commerce Sprint: Urban boom, rural drag, and fashion’s fast lane
- (Apparel)
- ... deeply-rooted structural and behavioral factors are throttling growth outside urban India: • Digital apathy and low trust: Many non-metro consumers remain wary of online transactions, favoring traditional ...
- Created on 11 July 2025
- 3. Premium Mall Boom: Growth led by fashion and evolving urban demands
- (Retail)
- ... (F&B) sector, which is emerging as a key driver of foot traffic. The report indicates a shift in mall tenant mix, with traditional anchors like hypermarkets and cinemas giving way to fashion, beauty, ...
- Created on 25 April 2025
- 4. Fast Fashion on the Rise: Study suggests shift away from traditional Indian attire
- (Apparel)
- ... prices, and consumer buying behavior, suggests a trend where fast fashion is replacing traditional Indian clothing. The study highlights several factors driving this shift: Rapid urbanization and westernization: ...
- Created on 09 July 2024
- 5. Fast fashion is replacing India’s traditional attire: Public Desire
- (Update)
- Based on the data from the online women's clothing and footwear brand Public Desire, a new study conducted to examine apparel market revenue, clothing prices, and consumer buying habits, shows, the traditional ...
- Created on 25 June 2024
- 6. Max Urban launches inaugural collection
- (Update)
- ... the traditional size norms by embracing a more empowering approach. The brand reimagines traditional sizes as affirmations of self-love and body positivity. It celebrates diversity in body shapes and sizes ...
- Created on 19 April 2024
- 7. RI Ritu Kumar’s new collection blends modern beauty with traditional designs
- (Fashion)
- 16 May 2022, Mumbai: Tilted ‘Spring in the City, the Spring/Summer 2022 by Ri Ritu Kumar recounts an exciting tale of tailored designs and blends modern beauty with traditional designs. The ready-to-wear ...
- Created on 16 May 2022
- 8. Virgio targets fast fashion churn with tech-led clean fashion movement
- (Fashions)
- ... structural shift addresses a critical industry pain point: the 8–10 month lag in traditional manufacturing that often results in significant inventory waste.By integrating predictive analytics and real-time ...
- Created on 01 May 2026
- 9. Converse India leverages nostalgia to scale streetwear presence
- (Apparel)
- ... where high-fashion footwear is increasingly valued for individuality and ‘revival-led’ storytelling rather than traditional athletic performance. Know More Urban expansion and cultural capital The ...
- Created on 29 April 2026
- 10. Sennes captures West Delhi luxury market with integrated retail debut
- (Apparel)
- ... cruelty-free leather and artisanal fragrances, the brand is targeting a demographic that increasingly decouples premium status from traditional bullion. This hybridized retail format serves as a vital ...
- Created on 29 April 2026
- 11. Premiumization reshapes India’s Spring Summer 2026 footwear collections
- (Apparel)
- ... Moving away from mass-produced athletic aesthetics, contemporary labels are successfully integrating traditional Indian craftsmanship - specifically zardoshi, resham, and cutdana - into modern silhouettes. ...
- Created on 28 April 2026
- 12. Retail’s New Power Corridors: Why fashion majors are paying a premium for high streets
- (Apparel)
- ... the traditional debate between online and offline retail is giving way to a new playbook that focuses on flagship-led brand building, premium address acquisition and experiential commerce. The shift ...
- Created on 28 April 2026
- 13. Snitch strengthens offline dominance with landmark Hyderabad expansion
- (Apparel)
- ... anchored by a sophisticated proprietary inventory management system that enables the release of nearly 15 new styles weekly. Beyond traditional retail, Snitch is optimizing its urban footprint to support ...
- Created on 27 April 2026
- 14. Superdry Sport targets India’s billion-dollar activewear prize with dedicated retail push
- (Apparel)
- 25 April 2026, Mumbai In a decisive departure from its traditional lifestyle-centric retail model, Superdry has launched its first dedicated ‘Sport’ flagship in Mumbai, marking a major offensive into ...
- Created on 25 April 2026
- 15. Garden Vareli leverages TCG industrial core to disrupt D2C apparel space
- (Apparel)
- ... transformation marks a deliberate shift from TCG’s traditional dominance in petrochemicals toward a modernized, direct-to-consumer (D2C) model. By integrating its Jolwa-based continuous polymerization ...
- Created on 24 April 2026
- 16. Kisna hits 150-store milestone with 200-outlet Diwali target
- (Apparel)
- ... and Odisha. This growth trajectory is part of a broader ‘Har Ghar Kisna’ mission aimed at transitioning traditional consumers from unorganized local smiths to certified, branded natural diamond jewelry. ...
- Created on 23 April 2026
- 17. Beyond the Product: India’s affluent are paying more for space than style
- (Apparel)
- ... experience over transaction speed. From visibility to relief For brands, the shift from being seen to providing relief is a fundamental reset. Traditional metrics such as footfall and conversion rates ...
- Created on 23 April 2026
- 18. Lacoste redefines ‘fashion-sport’ with new brand identity in India
- (Apparel)
- 22 April 2026, Mumbai Lacoste is transitioning from traditional sportswear to a sophisticated ‘fashion-sport’ positioning. The brand has introduced a renewed visual identity in the Indian market under ...
- Created on 22 April 2026
- 19. Emma Sleep navigates ‘burn-to-scale’ trap with 70x revenue growth in FY25
- (Apparel)
- ... year, the company has leveraged India’s $2.57 billion mattress market, where urban millennial demand for specialized memory foam is growing at an 8.9 per cent CAGR. Unlike traditional players, Emma Sleep’s ...
- Created on 22 April 2026
- 20. Shoppers Stop reiterates commitment to beauty vertical with new appointment
- (Apparel)
- ... contributed nearly 18 per cent of Shoppers Stop’s total sales, outperforming several traditional apparel categories in year-on-year growth. Know More Strategic expansion into the prestige beauty ecosystem ...
- Created on 22 April 2026
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