... they just want meaning.”
The same shift is evident at Ritu Kumar, where newer capsule lines use archival prints in unexpected ways. An old-school paisley block print might show up on a cropped jacket, ...
... and proud.
Where streetwear meets saris
Forget what you know about the sari as a strictly ceremonial garment. Gen Z is draping it with sneakers, pairing it with bomber jackets, corset tops, and even ...
... Reliance Foundation partnered with a major newspaper to release a unique fabric front jacket adorned with a Kantha-inspired design. This special jacket featured the Tree of Life, a powerful symbol of connection, ...
... gear to yoga-friendly co-ords, joggers, and sports bras, and from lightweight running merchandise to stylish jackets and everyday casual wear, HRX products are engineered with functional fabrics, bold ...
... the revolution?
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There are several factors at work.
Rewriting the male fashion narrative: The days of Indian menswear being confined to biker jackets, formal shirts, or basic casuals ...
... were also present at the occasion.
Fashion Guru
Through this collaboration, the two companies aim to transform collected PET bottles into items like jackets, uniforms, bags, and various other apparel ...
... outfits from a diverse portfolio of brands, including popular names like Louis Philippe, United Colors of Benetton, Jack & Jones, Rare Rabbit, Puma, Reebok, Snitch, Andamen, The Souled Store, Manyavar, ...
... casual shirts, t-shirts, denim, chinos, jackets, and seasonal items. With designs influenced by global fashion trends and customized for Indian tastes, Highlander continues to appeal to young shoppers ...
... advanced proprietary technologies like Omni-Heat, OutDry, and Omni-Tech. The brand's extensive range includes waterproof and windproof jackets, insulated layers, hiking footwear, and essential outdoor accessories. ...
...
Complementary to apparel, personalization
Indian consumers aren’t choosing one over the other—they’re blending styles. A kurta with sneakers or a sari with a denim jacket’ this mix-and-match ...
... Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities. The store will feature the products the brand is loved for, from its iconic 501, Trucker jacket ...
30 November 2022, Mumbai
The market for winter wear apparel is expected to rise at an impressive rate of six percent as a result of rising brand awareness.
However, winter wear manufacturers in Ludhiana ...
03 November 2022, Mumbai:
Winter wear manufacturers in Ludhiana have been stumped by this year’s warm start to the season.
The industry is staring at losses due to lackluster demand, especially from ...
17 September 2022, Mumbai:
Pavandeep Singh is vice-president of Woodland. He joined the organisation as head of marketing strategy in 2019 and played an instrumental role in the growth of the brand during ...
05 July 2023, Mumbai
Woodland, a renowned lifestyle brand, has successfully navigated the challenges brought on by the pandemic and is now surpassing its pre-Covid sales figures. Despite a decline in ...
... Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities. The store will feature the products the brand is loved for, from its iconic 501, Trucker jacket ...
30 November 2022, Mumbai
The market for winter wear apparel is expected to rise at an impressive rate of six percent as a result of rising brand awareness.
However, winter wear manufacturers in Ludhiana ...
03 November 2022, Mumbai:
Winter wear manufacturers in Ludhiana have been stumped by this year’s warm start to the season.
The industry is staring at losses due to lackluster demand, especially from ...