Ace Turtle accelerates regional expansion with new EBOs for Lee, Wrangler in Gujarat
15 January 2025, Mumbai
Bengaluru-based retail powerhouse Ace Turtle has accelerated its regional expansion by launching exclusive brand outlets for Lee and Wrangler in Anand, Gujarat. Executed on January 13, 2026, this move signals a strategic pivot toward ‘Bharat,’ where rising disposable incomes in Tier-II and Tier-III cities are outpacing traditional metro growth. By placing these iconic American labels side-by-side on AV Road, the company is capitalizing on a clustered retail strategy designed to capture the ‘aspirational denim’ segment.
Tech-led omnichannel precision in emerging markets
The launch is not merely a physical expansion but a deployment of Ace Turtle’s proprietary data-science platform. By analyzing localized e-commerce traffic, the company identified Anand as a high-potential hub with a 25 per cent rise in digital demand for premium casualwear over the last fiscal. Anand represents the new growth story of Indian retail- aspirational, brand-aware, and ready for global fashion, states Nitin Chhabra, CEO, Ace Turtle. This technology-first approach allows the brand to optimize inventory levels in real-time, ensuring that high-demand fits and washes are consistently available to local shoppers.
Navigating the discretionary spend landscape
Despite a broader slowdown in urban discretionary retail, Ace Turtle is doubling down on its offline footprint, supported by a recent $5 million bridge funding round led by Vertex Holdings in late 2025. The company aims to achieve EBITDA breakeven by the end of 2026 by leveraging vertical integration—from design to local manufacturing. As the Indian retail market eyes a $1.1 trillion valuation this year, the success of these regional hubs is critical. Ace Turtle plans to maintain this momentum by bringing one new global brand to India annually, targeting a consolidated revenue of Rs 1,000 crore by FY28.
Ace Turtle is the exclusive licensee for global icons including Lee, Wrangler, and Toys”R”Us across India and South Asia. Founded in 2013, the Bengaluru-headquartered firm operates as a vertically integrated platform, combining data science with local manufacturing. Currently managing a portfolio of 80+ stores, the company is scaling its premium denim and toys categories to reach a Rs 1,000 crore revenue milestone by 2028.
Get in Touch! 
