18 March 2026, Mumbai
Moving away from the ‘infinite shelf’ model of mass marketplaces like Myntra or Ajio, newly launched digital platform Ekke focuses on high-end contemporary labels including Huemn, Khanijo, and Doodlage. This strategic launch coincides with a broader shift in the Indian D2C market, which is projected to reach $108.76 billion by late 2026. By positioning itself at the intersection of cultural storytelling and e-commerce, Ekke is targeting a growing demographic of ‘design-aware’ consumers who prioritize material intelligence and longevity over fast-fashion cycles.
Bridging the gap in professional digital presentation
The platform's debut campaign, ‘The Timekeepers,’ emphasizes an aesthetic that resists seasonal trends, a move designed to insulate its partner brands from the pressures of the traditional retail calendar. Siddh Mehta and Asmita Mehta, Co founders, have identified a significant commercial void between the creative depth of Indian designers and their existing digital visibility. To address this, Ekke offers a refined, asset-heavy presentation style typically reserved for international luxury houses. This approach is intended to drive higher average order values and lower return rates - a critical metric given that the industry faces apparel returns as high as 35 per cent to 50 per cent. By consolidating these niche designers into a unified premium environment, Ekke aims to become the primary gateway for approachable Indian luxury on a global scale.
Ekke is a digital-first discovery platform dedicated to contemporary Indian design across fashion, lifestyle, and home categories. It serves as a bridge for 100+ premium homegrown labels to reach global and urban Indian consumers. The platform plans to scale through intentional curation and high-fidelity storytelling to capture the burgeoning luxury D2C market.
Get in Touch! 
