24 March 2026, Mumbai
An experiential retail venture co-founded by Vivek Biyani and Sankalp Kathuria, Broadway officially inaugurated its third Indian location at Kopa Mall in Pune on March 23, 2026. This 25,000-sq-ft facility represents a strategic shift toward ‘content-to-commerce,’ providing a physical staging ground for over 200 digital-native brands including Comet, Mokobara, and Almost Gods. Unlike traditional retail, the Pune store features ‘The Dopamine Room’ - a sensory de-stress zone - and a Creator Studio designed to facilitate live social media production. This move capitalizes on the burgeoning creator economy, which is projected to influence over 30 per cent of Indian consumer purchases by the end of 2026. By offering a plug-and-play model with flexible three-to-twelve-month participation fees, Broadway allows D2C labels to bypass heavy capital expenditures while securing high-street visibility in one of India’s youngest metropolitan demographics.
Market dynamics and phygital strategy
The expansion follows a strategic investment from Gruhas, led by Nikhil Kamath, reinforcing confidence in the ‘retail-as-a-service’ sector. Pune’s retail landscape remains robust, with Grade-A mall vacancies tightening to 5.92 per cent as of Q3 2025, driven by a 43 per cent quarterly surge in leasing activity. Broadway’s presence at Kopa Mall leverages the upscale social fabric of Koregaon Park to bridge the gap between online discovery and physical touchpoints. The platform aims to transition from mere transactions to meaningful consumer transitions, states Sankalp Kathuria, CEO. This model addresses the limitations of digital-only presence by integrating data analytics - using over 100 in-store cameras to track engagement- and facilitating omnichannel services like ‘pick-in-store,’ ensuring the brand remains at the forefront of India’s $1.3 trillion retail market evolution.
Strategic vision and expansion
Broadway is a multi-brand experiential platform blending shopping, culture, and community. Backed by Rana Daggubati and Gruhas Proptech, it targets India's top 10 cities. Following successful launches in Delhi and Hyderabad, the company expects a Mumbai flagship next quarter, aiming for double-digit growth through its innovative subscription-based retail model.
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