CMF and Gully Labs conclude co-creation journey with final Xoloni range
26 May 2026, Mumbai
Consumer technology brand CMF by Nothing and New Delhi-based sneaker house Gully Labs have announced the final retail release of their collaborative ‘Xoloni Orange’ sneaker. Scheduled for May 30, 2026, at the Nothing Store in Indiranagar, Bengaluru, the event represents the closing chapter of a nine-month development cycle that prioritized grassroots participation over traditional top-down product launches. Originating from the #DesignCMFKicks nationwide challenge, the collaboration successfully translated the industrial aesthetic of the CMF Phone 2 Pro into a wearable silhouette. Having reviewed over 1,000 design submissions, the project culminated in a winning concept by Dhemaji-based designer Dhreetimaan Sarmah, which was meticulously refined through community feedback and expert artisanal craft.
Bridging tech innovation with sporting heritage
Offering more than just a limited-edition product, the final drop integrates the brand’s current strategic alignment with India’s premier cricket culture. Every purchase during this concluding event will be accompanied by an official Royal Challengers Bengaluru (RCB) jersey, autographed by the franchise’s players. This bundle underscores Nothing’s role as the Title Sponsor for RCB during the 2026 T20 season, effectively creating a rare crossover between streetwear culture and professional sports. By hosting this final availability at a physical retail touchpoint, both brands are emphasizing the importance of tangible, experiential interaction, ensuring the limited run of individually numbered pairs reaches the most dedicated members of their respective communities.
CMF and Gully Labs collaboration
CMF by Nothing focuses on accessible consumer technology with a distinct industrial aesthetic, while Gully Labs is a Delhi-based sneaker house specializing in hand-lasted footwear. Their collaboration targets India’s growing sneakerhead and tech-enthusiast markets, prioritizing storytelling and community co-creation. The partnership aims to build long-term cultural currency through high-quality, craft-focused product releases.
Get in Touch! 
