20 January 2026, Mumbai
Monte Carlo Fashions has significantly bolstered its retail footprint in Northern India with the inauguration of its latest EBO at Triton Mall, Jaipur. This expansion aligns with the brand’s reported strategy to surpass 450 EBOs nationwide by the end of the current fiscal year. By securing high-visibility real estate in Jaipur, a key hub for Rajasthan’s growing $2.5 billion organized retail market, Monte Carlo is positioning itself to capture rising discretionary spend in high-growth urban clusters. The move follows a robust Q2 performance where the company recorded a 13 per cent Y-o-Y revenue increase to Rs 248.70 crore, underpinned by a surge in demand for its premium and mid-premium segments.
Product diversification and operational resilience
The Triton Mall facility showcases the brand’s complete ‘all-season’ portfolio, featuring its core woolen lines alongside fast-growing cotton-wear and athleisure categories, which now contribute over 55 per cent to total sales. This diversification is a direct response to the ‘seasonal risk’ typically associated with the winter-wear market. Sandeep Jain, Executive Director recently emphasized a focus on ‘premiumization and financial efficiency,’ targeting a 10 per cent reduction in working capital days to optimize cash flow. As the Indian apparel sector faces margin pressures from rising logistics costs, Monte Carlo’s vertically integrated manufacturing unit in Ludhiana provides a critical competitive edge, allowing the brand to maintain price stability while refreshing 500+ designs per season to cater to evolving consumer preferences.
Launched in 1984 by Oswal Woollen Mills, Monte Carlo is a powerhouse in the Indian fashion landscape, holding over 50 per cent market share in the organized winter-wear segment. Headquartered in Ludhiana, the public-listed entity (NSE: MONTECARLO) has evolved into an all-season lifestyle brand across men’s, women’s, and kids' categories. With an annual revenue exceeding Rs 1,100 crore, the company is aggressively scaling its omnichannel presence to reach 500 stores by 2027.
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