Newme hits 20-store milestone with high-street expansion in Jaipur and Surat
20 January 2026, Mumbai
In a decisive push to capture India’s $50 billion wedding and occasion-led fashion market, Gen-Z powerhouse Newme inaugurated its 19th and 20th stores on Makar Sankranti, marking its entry into Jaipur and deepening its footprint in Surat. This rapid offline scaling - part of a roadmap to hit 50 stores by the end of FY26 - capitalizes on a significant shift where nearly 45 per cent of aspirational apparel demand now originates from non-metro urban clusters. Unlike traditional expansion models, Newme’s high-street presence functions as a ‘phygital’ hub. Its first two-floor, 3,000 sq ft flagship in Jaipur’s Vaishali Circle features dedicated content creation zones, specifically designed to bridge the gap between digital discovery and tactile engagement.
Supply chain agility and financial outlook
The brand is leveraging its recent $12 million Series B funding to scale its ‘Newme Zip’ 24x7 delivery service, with offline stores serving as hyperlocal fulfillment centers to ensure 60-90 minute delivery windows. Operating on an inventory-light model, Newme maintains single-digit wastage - an industry benchmark - by utilizing AI-led manufacturing to refresh 500-1,000 designs weekly. Sumit Jasoria, CEO noted, physical stores currently contribute 22 per cent of overall business, with a target to reach a 60:40 online-to-offline revenue split by year-end. As the brand eyes an annual run rate of Rs 400 crore, its aggressive capture of Tier-II markets like Surat and Jaipur reflects a broader sector trend of brands prioritizing localized, ‘Pinterest-worthy’ experiential retail to foster community-driven loyalty.
Founded in 2022, NEWME is a technology-driven fashion brand specializing in trend-led western wear for Gen-Z women. Primarily serving Tier-I and II Indian markets, the Bengaluru-based company uses a data-first manufacturing model to challenge global incumbents. With over 7 million app downloads, Newme is on a high-growth trajectory, targeting Rs 5,000 crore in revenue by 2030 through rapid omnichannel scaling and upcoming expansion into the North-East.
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