Odette accelerates omnichannel expansion with kidswear debut and FY28 retail targets
14 March 2026, Mumbai
Bengaluru-based fashion and lifestyle retailer, Odette has finalized plans to enter the kidswear market in June 2026, marking a significant evolution in its product architecture. This move targets the burgeoning organized children’s apparel sector in India, which is currently growing at a CAGR of 14 per cent. By introducing a premium junior range, Odette aims to leverage its existing design language to cater to parents seeking high-quality, fashion-forward alternatives to mass-market offerings. Mamta Roy, Founder, Odette, stated, the brand’s entry into kidswear is a response to consistent consumer demand for a cohesive lifestyle aesthetic across all age groups. The collection is expected to feature the brand's signature intricate detailing, further strengthening its position in the premium ‘bridge-to-luxury’ segment.
Aggressive brick-and-mortar expansion to strengthen market velocity
The kidswear launch serves as a primary driver for Odette’s broader ‘Vision 2028’ strategy, which involves scaling its physical footprint to 100 stores across India by FY28-end. This expansion addresses a critical opportunity in Tier-I and Tier-II cities where the appetite for organized retail is outpacing current supply. To maintain healthy margins amidst rising commercial real estate costs, the company is implementing a data-backed inventory model that optimizes stock based on regional sales velocity. Industry analysts observe that Odette’s transition from a digital-first model to a robust omnichannel presence allows for better customer retention and reduced acquisition costs. As the brand targets a 40% year-on-year revenue increase, this physical density will be essential for managing the logistical demands of a diversified portfolio.
Redefining premium lifestyle retail
Odette is a specialized fashion brand offering western wear, accessories, and jewelry for the contemporary consumer. Primarily serving metropolitan markets, the brand is expanding its category mix to include kidswear. With a roadmap to hit 100 stores by FY28, Odette leverages its 2020 digital-first heritage to drive sustainable, high-margin omnichannel growth.
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