12 January 2025, Mumbai
Sanjay Garg’s Raw Mango has inaugurated its seventh national flagship in Kolkata, signaling a decisive shift toward experiential, heritage-led retail. Housed in a 4,800 sq ft 1930s Art Deco building in Ballygunge, the space - dubbed an ‘adda’- prioritizes cultural dialogue over transactional commerce. By preserving the building’s original misalignments and century-old floors, the brand is leveraging ‘architectural restraint’ to build local legitimacy. This move comes as India’s luxury goods market is projected to cross $15 billion by 2026, with a growing consumer preference for ‘Quiet Luxury’ and material authenticity.
Capitalizing on global momentum via London Fashion Week
The Kolkata launch acts as a springboard for a high-velocity 2026 roadmap, including a debut at London Fashion Week in February. Currently generating estimated annual revenue between Rs 75–Rs 100 crore, Raw Mango is scaling its vertically integrated model to meet a 10 per cent projected annual growth in the luxury segment. While Garg faces scrutiny regarding cultural appropriation in Bengal, the brand’s collaboration with local artisans for Durga Puja-inspired installations reinforces its ‘community-driven’ business model. This strategy mitigates the high acquisition costs of the premium market by fostering deep-rooted brand loyalty, positioning Raw Mango to capture a larger share of the $167 billion global ethnic wear opportunity.
Raw Mango: A vanguard of Indian textile design
Founded in 2008 by Sanjay Garg, Raw Mango is a premium design house specializing in handwoven saris and contemporary ethnic wear. With 450+ artisans and 7 flagship stores, the brand focuses on regional craft revival. It targets double-digit growth in FY26, leveraging architectural heritage and global showcases to redefine Indian luxury.
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