12 January 2025, Mumbai
Kazo is accelerating its retail footprint with a strategic store opening at Phoenix United Mall, Bareilly, scheduled for mid-January 2026. This launch is a key operational lever in the brand's roadmap to achieve a 25 per cent revenue growth through the 2026 fiscal cycle. By entering high-traffic urban clusters like Bareilly, Kazo is capitalizing on the increasing demand for premium western wear in Tier-II markets, which are currently outpacing traditional metros in discretionary spending growth. This expansion follows a robust 2025 performance where the brand reported over 180 points of sale, with current plans to scale its EBOs past the 100-mark by year-end to secure deeper market penetration.
Driving margins through high-margin category maturation
The Bareilly launch represents more than just geographical expansion; it serves as a high-density node for the brand's premiumizing portfolio, including the luxury-focused Kazo Kontour and the high-margin Kazo Details accessories line. Operational discipline is non-negotiable in a market where customers prioritize consistency and quality above all else, says Deepak Aggarwal, Founder, Kazo. With the Indian women’s western wear segment projected to maintain a double-digit CAGR, Kazo is utilizing its vertically integrated design-to-retail model to mitigate supply chain volatility. By focusing on ‘A-grade’ mall locations, the firm expects to improve store-level trading density, targeting a significant contribution from its accessories segment, which is slated to account for 15 per cent of total turnover in FY26.
Premium retail excellence: The Kazo profile
Founded in 2007, Kazo is a leading Indian women’s western wear brand with over 180 points of sale across 70 cities. It specializes in contemporary apparel, fragrances, and accessories. With a projected 25 per cent revenue growth for FY26, the brand is prioritizing Tier-II expansion and designer-led collections to solidify its domestic market share.
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