D2C streetwear brand Indian Walker secures Rs 20 crore valuation in pre-seed funding

A prominent direct-to-consumer streetwear and carry-first brand, Indian Walker has secured an undisclosed pre-seed funding round from Palette Wealth Management at a post-money valuation of Rs 20 crore. Operating under the CoFounder Circle Venture Studio, the enterprise represents a fresh wave of contemporary domestic labels attracting institutional capital to fill gaps in urban lifestyle accessories. The fresh capital injection will primarily fund inventory expansion, scale core product categories, and introduce new stock-keeping units to its popular Level Up collection, which has surpassed 10,000 units sold since inception.

Expanding omnichannel distribution and market reach

The brand is shifting its strategic focus from a single-channel direct-to-consumer website toward a broader multi-marketplace presence, planning upcoming storefront launches on major digital platforms including Amazon, Flipkart, and Myntra, alongside quick-commerce channels. Company leadership noted, managing inventory velocity is critical as consumer demand outpaces current supply. This round lets us build more of those bags, keep them in stock and put the right team behind them, remarks Md. Sakib, Founder and CEO. Over the next two years, the enterprise targets reaching Rs 100 crore in annual recurring revenue while expanding its loyal customer base past one lakh buyers.

Aiming for dominant share in lifestyle retail sector

Founded in 2025 by Md. Sakib, New Delhi-based Indian Walker specializes in mid-premium backpacks and carry solutions designed for daily urban commuting and contemporary streetwear aesthetics. Targeting young, mobile consumers with price points ranging from Rs 2,000 to Rs 4,000, the brand combines rugged utility with modern styling. Backed by structured venture studio mentorship and recent institutional financing, the company is rapidly scaling its operations, marketing footprint, and team functions to capture dominant market share in India's expanding lifestyle retail sector.