EasyBuy expands Bengaluru footprint with new Jayanagar store

Contemporary value-fashion retail chain under the Landmark Group, EasyBuy has further strengthened its presence in Karnataka with the launch of a new flagship store in Jayanagar, Bengaluru. This strategic opening serves as a centerpiece of the brand’s accelerated growth initiative, aiming to establish a more prominent physical footprint in key urban commercial districts. By deploying a larger retail format in Jayanagar, the company intends to reinforce its ‘Contemporary Value’ proposition, effectively balancing aspirational fashion trends with the accessible price points that define its market positioning. The launch signifies a broader organizational commitment to enhancing consumer accessibility while maintaining its reputation for delivering trend-led merchandise.

Driving value in a competitive market

The brand's expansion strategy relies on a robust integration of tech-enabled supply chains and an agile design cycle that facilitates frequent merchandise refreshes. This operational efficiency allows EasyBuy to offer competitive pricing across its diverse portfolio of apparel, footwear, and fashion accessories. As the retailer continues to scale its operations, it is increasingly focusing on creating a seamless omnichannel experience that bridges the gap between digital engagement and physical store visits. With its latest expansion into high-traffic neighborhoods like Jayanagar and HSR Layout, EasyBuy is actively capturing new customer segments, maintaining its momentum as one of India's fastest-growing value-fashion retail entities.

Committed to offering affordable modern fashion

EasyBuy is a value-fashion retailer founded in 2014 by the Landmark Group. It caters to men, women, and children through a portfolio of trendy apparel and accessories. The brand is currently executing an aggressive expansion plan across India, supported by a strong financial foundation and a commitment to affordable, modern fashion.