Having ramped up its physical retail presence with the launch of four new EBOs across Central and Western India, professional beauty brand Forever 52 plans to expand the brand's physical retail network to 100 outlets by 2026 -end. It also aims to reach a revenue milestone of Rs 400 crore for the FY26–27.
Bridging the gap for professional-grade beauty
Forever 52 has established itself as a significant player in the Indian beauty sector by focusing on the specialized requirements of professional makeup artists, bridal professionals, and beauty academies. Unlike many mass-market cosmetic brands, Forever 52 initially secured market share through organic adoption within these professional circles, leveraging strong word-of-mouth recommendations. The brand’s product portfolio, which includes high-coverage foundations and professional-grade palettes, has resonated with consumers seeking performance-oriented products at accessible price points. This strategic emphasis on professional utility has allowed the brand to successfully transition into a mainstream favorite for everyday consumers.
Omnichannel strategy in Tier I and II cities
The company’s growth strategy heavily prioritizes physical retail in Tier I and Tier II cities, viewing these urban centers as the primary catalysts for its next phase of expansion. By integrating its physical storefronts with a robust multi-channel ecosystem - comprising modern trade, general trade, e-commerce platforms, and a proprietary mobile application - Forever 52 is creating a seamless purchasing experience. This balanced approach ensures the brand maintains accessibility while fostering deeper consumer engagement. As it approaches its 100-store milestone, the brand remains committed to delivering professional-quality formulations that address the evolving beauty preferences of the diverse Indian market.
Forever 52 is an international professional makeup brand offering comprehensive beauty, skincare, and cosmetic collections. The company focuses on making professional-grade products accessible to both makeup artists and daily consumers. With an aggressive retail expansion strategy and strong e-commerce presence, the brand is targeting substantial revenue growth through 2027.
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