Spykar to intensify offline presence with 100 new stores in 2 years

Intensifying its offline presence as part of an ambitious nationwide expansion strategy,denim-led fashion brand, Spykar plans to commission 100 new stores over the next two years. This will help the brand extend its operational footprint beyond 380 outlets.

Through this expansion Spykar aims to target emerging consumption hubs like Simdega, Jharkhand, and Darbhanga, Bihar. This move underscores the company’s intent to tap into the rising disposable incomes and fashion aspirations of Tier-II and Tier-III markets. By prioritizing a mix of high-street and mall-based locations, the brand is effectively mitigating the reliance on saturated metropolitan centers.

Refining the experiential retail philosophy

Featuring a contemporary retail format, the current store rollout is designed to provide a more immersive environment for the modern, style-conscious consumer. Sanjay Vakharia, Co-Founder and CEO, Spykar Lifestyle, emphasizes, despite the rapid digitization of fashion retail, the physical store remains a cornerstone for consumer engagement. In 2026, the brand witnessed a rise in offline expansion across sectors as consumers still value the ability to physically explore products. These new outlets integrate enhanced visual merchandising with a curated display of the brand’s diversified portfolio, which now extends well beyond its core denim heritage to include a full range of casualwear, fashion essentials, and accessories, thereby catering to the evolving lifestyle requirements of India’s youth demographic.

Offering youthful, contemporary styles

Spykar Lifestyle is a denim-first fashion brand founded in 1992, specializing in apparel, footwear, and accessories for men and women. With a focus on youthful, contemporary styles, it targets mid-market and premium segments. The company is currently executing an aggressive retail growth strategy, aiming to reach 380+ stores nationwide.